{
    "id": 42015,
    "date": "2025-09-11T18:58:43",
    "date_gmt": "2025-09-11T16:58:43",
    "guid": {
        "rendered": "https:\/\/varify.io\/?p=42015"
    },
    "modified": "2025-10-30T15:43:20",
    "modified_gmt": "2025-10-30T14:43:20",
    "slug": "alpacacamping-story",
    "status": "publish",
    "type": "post",
    "link": "https:\/\/varify.io\/de\/general\/alpacacamping-story\/",
    "title": {
        "rendered": "SuccessStory &#8211; AlpacaCamping"
    },
    "content": {
        "rendered": "<div data-elementor-type=\"wp-post\" data-elementor-id=\"42015\" class=\"elementor elementor-42015\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-249f8e98 e-flex e-con-boxed e-con e-parent\" data-id=\"249f8e98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2b8f3cd e-con-full e-flex e-con e-child\" data-id=\"2b8f3cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-306f048e e-grid e-con-full e-con e-child\" data-id=\"306f048e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34bad27d elementor-widget elementor-widget-image\" data-id=\"34bad27d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2025\/09\/Design-ohne-Titel-9.jpg\" class=\"attachment-large size-large wp-image-42022\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2025\/09\/Design-ohne-Titel-9.jpg 500w, https:\/\/varify.io\/wp-content\/uploads\/2025\/09\/Design-ohne-Titel-9-300x300.jpg 300w, https:\/\/varify.io\/wp-content\/uploads\/2025\/09\/Design-ohne-Titel-9-150x150.jpg 150w, https:\/\/varify.io\/wp-content\/uploads\/2025\/09\/Design-ohne-Titel-9-12x12.jpg 12w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7c2bfd93 e-grid e-con-full e-con e-child\" data-id=\"7c2bfd93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30b5b2f3 elementor-widget elementor-widget-heading\" data-id=\"30b5b2f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How AlpacaCamping increased their metrics with the preview effect<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4ae1c4e8 e-grid e-con-full e-con e-child\" data-id=\"4ae1c4e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b38311 elementor-position-inline-start elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"b38311\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"lni_lni-idea-label\" x=\"0px\" y=\"0px\" viewbox=\"0 0 64 64\" style=\"enable-background:new 0 0 64 64;\" xml:space=\"preserve\"><g>\t<path d=\"M32.3,17c-3.1-0.1-6.1,1.1-8.3,3.3c-2.2,2.2-3.5,5.1-3.5,8.3c0,4,2,7.7,5.4,9.8c0.7,0.4,1.1,1.2,1.1,2.1v2  c0,2.5,2,4.5,4.5,4.5h1.1c2.5,0,4.5-2,4.5-4.5v-2.1c0-0.4,0.1-0.8,0.3-1.2c0,0,0,0,0,0c0.2-0.3,0.5-0.6,0.8-0.8  c3.3-2.1,5.3-5.6,5.4-9.5c0.1-3-1.1-6-3.2-8.2C38.2,18.4,35.3,17.1,32.3,17z M35,42.5c0,1.4-1.1,2.5-2.5,2.5h-1.1  c-1.4,0-2.5-1.1-2.5-2.5v-2c0-0.2,0-0.5-0.1-0.7h6.1c0,0.2,0,0.4,0,0.6V42.5z M37,36.7c-0.5,0.3-0.9,0.7-1.2,1.1h-7.7  c-0.3-0.5-0.7-0.8-1.2-1.1c-2.8-1.8-4.5-4.8-4.5-8.1c0-2.6,1-5,2.9-6.8C27.1,20,29.5,19,32,19c0.1,0,0.2,0,0.2,0  c2.5,0.1,4.9,1.1,6.6,3c1.8,1.9,2.7,4.3,2.7,6.8C41.4,32,39.8,35,37,36.7z\"><\/path>\t<path d=\"M60.4,27.6l-2-2.3c-0.8-0.9-1.2-2.2-1.1-3.5l0.3-3c0.3-3.3-1.9-6.3-5.1-7.1l-3-0.7c-1.2-0.3-2.3-1.1-3-2.1l-1.5-2.6  c-1.7-2.9-5.3-4-8.3-2.7l-2.8,1.2c-1.2,0.5-2.5,0.5-3.7,0l-2.8-1.2c-3-1.3-6.6-0.2-8.3,2.7L17.5,9c-0.6,1.1-1.7,1.9-3,2.1l-3,0.7  c-3.2,0.7-5.4,3.8-5.1,7.1l0.3,3c0.1,1.3-0.3,2.5-1.1,3.5l-2,2.3c-2.2,2.5-2.2,6.2,0,8.7l2,2.3c0.8,0.9,1.2,2.2,1.1,3.5l-0.3,3  c-0.3,3.3,1.9,6.3,5.1,7.1l3,0.7c1.2,0.3,2.3,1.1,3,2.1l1.5,2.6c1.7,2.9,5.3,4,8.3,2.7l2.8-1.2c1.2-0.5,2.5-0.5,3.7,0l2.8,1.2  c0.8,0.4,1.7,0.5,2.6,0.5c2.3,0,4.5-1.2,5.7-3.2l1.5-2.6c0.6-1.1,1.7-1.9,3-2.1l3-0.7c3.2-0.7,5.4-3.8,5.1-7.1l-0.3-3  c-0.1-1.3,0.3-2.5,1.1-3.5l2-2.3C62.5,33.9,62.5,30.1,60.4,27.6z M58.9,35l-2,2.3c-1.2,1.4-1.8,3.2-1.6,5l0.3,3  c0.2,2.3-1.3,4.4-3.6,4.9l-3,0.7c-1.8,0.4-3.3,1.5-4.2,3.1l-1.5,2.6c-1.2,2-3.7,2.8-5.8,1.9l-2.8-1.2c-0.8-0.4-1.7-0.5-2.6-0.5  c-0.9,0-1.8,0.2-2.6,0.5l-2.8,1.2c-2.1,0.9-4.6,0.1-5.8-1.9L19.3,54c-0.9-1.6-2.5-2.7-4.2-3.1l-3-0.7c-2.3-0.5-3.8-2.6-3.6-4.9  l0.3-3c0.2-1.8-0.4-3.6-1.6-5l-2-2.3c-1.5-1.7-1.5-4.4,0-6.1l2-2.3c1.2-1.4,1.8-3.2,1.6-5l-0.3-3c-0.2-2.3,1.3-4.4,3.6-4.9l3-0.7  c1.8-0.4,3.3-1.5,4.2-3.1l1.5-2.6c1.2-2,3.7-2.8,5.8-1.9l2.8,1.2c1.7,0.7,3.6,0.7,5.2,0l2.8-1.2c2.1-0.9,4.6-0.1,5.8,1.9l1.5,2.6  c0.9,1.6,2.5,2.7,4.2,3.1l3,0.7c2.3,0.5,3.8,2.6,3.6,4.9l-0.3,3c-0.2,1.8,0.4,3.6,1.6,5l2,2.3C60.4,30.7,60.4,33.3,58.9,35z\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCamping\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31c8e0e7 elementor-position-inline-start elementor-mobile-position-inline-start elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"31c8e0e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"lni_lni-placeholders\" x=\"0px\" y=\"0px\" viewbox=\"0 0 64 64\" style=\"enable-background:new 0 0 64 64;\" xml:space=\"preserve\"><g>\t<path d=\"M43,10.4c-2.2,0-4.3,0.4-6.2,1.1C33.2,8.7,28.7,7,23.8,7C12.3,7,3,16.3,3,27.8c0,11.3,19.3,28.2,20.2,29  c0.2,0.2,0.4,0.2,0.7,0.2s0.5-0.1,0.7-0.2c0.4-0.4,5.6-4.9,10.5-10.7c3.8,4.2,7.3,7.2,7.3,7.3c0.2,0.2,0.4,0.2,0.7,0.2  s0.5-0.1,0.7-0.2C44.4,52.7,61,38.1,61,28.4C61,18.5,52.9,10.4,43,10.4z M23.8,54.7C20.4,51.6,5,37.1,5,27.8C5,17.4,13.4,9,23.8,9  c10.4,0,18.8,8.4,18.8,18.8C42.6,37.1,27.2,51.6,23.8,54.7z M43,51.2c-1.2-1.1-3.9-3.6-6.7-6.7c4.4-5.4,8.3-11.6,8.3-16.7  c0-5.8-2.3-11-6.1-14.7c1.5-0.4,3-0.6,4.5-0.6c8.8,0,16,7.2,16,16C59,36.2,46.1,48.4,43,51.2z\"><\/path>\t<path d=\"M23.8,18.5c-5,0-9.1,4.1-9.1,9.1s4.1,9.1,9.1,9.1s9.1-4.1,9.1-9.1S28.8,18.5,23.8,18.5z M23.8,34.8c-3.9,0-7.1-3.2-7.1-7.1  c0-3.9,3.2-7.1,7.1-7.1s7.1,3.2,7.1,7.1C30.9,31.6,27.7,34.8,23.8,34.8z\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tGermany\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c056f88 e-grid e-con-full e-con e-child\" data-id=\"c056f88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e6c051d elementor-widget elementor-widget-button\" data-id=\"1e6c051d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/varify.io\/wp-content\/uploads\/2025\/10\/VA-Success-AlpacaCamping-Travel.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download full PDF<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9dadf6 elementor-widget elementor-widget-button\" data-id=\"f9dadf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/varify.io\/de\/success-stories\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View all<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1f3111d3 e-grid e-con-full e-con e-child\" data-id=\"1f3111d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-294425d8 e-grid e-con-boxed e-con e-child\" data-id=\"294425d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1beaf5 elementor-widget elementor-widget-text-editor\" data-id=\"6e1beaf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>+34%<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b085af6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2b085af6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-446d02f1 elementor-widget elementor-widget-text-editor\" data-id=\"446d02f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conversions<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20c05d13 elementor-widget elementor-widget-heading\" data-id=\"20c05d13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About AlpacaCamping<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fe978dd elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-theme-post-content\" data-id=\"6fe978dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"42015\" class=\"elementor elementor-42015\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-249f8e98 e-flex e-con-boxed e-con e-parent\" data-id=\"249f8e98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2b8f3cd e-con-full e-flex e-con e-child\" data-id=\"2b8f3cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-306f048e e-grid e-con-full e-con e-child\" data-id=\"306f048e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34bad27d elementor-widget elementor-widget-image\" data-id=\"34bad27d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2025\/09\/Design-ohne-Titel-9.jpg\" class=\"attachment-large size-large wp-image-42022\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2025\/09\/Design-ohne-Titel-9.jpg 500w, https:\/\/varify.io\/wp-content\/uploads\/2025\/09\/Design-ohne-Titel-9-300x300.jpg 300w, https:\/\/varify.io\/wp-content\/uploads\/2025\/09\/Design-ohne-Titel-9-150x150.jpg 150w, https:\/\/varify.io\/wp-content\/uploads\/2025\/09\/Design-ohne-Titel-9-12x12.jpg 12w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7c2bfd93 e-grid e-con-full e-con e-child\" data-id=\"7c2bfd93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30b5b2f3 elementor-widget elementor-widget-heading\" data-id=\"30b5b2f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How AlpacaCamping increased their metrics with the preview effect<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4ae1c4e8 e-grid e-con-full e-con e-child\" data-id=\"4ae1c4e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b38311 elementor-position-inline-start elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"b38311\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"lni_lni-idea-label\" x=\"0px\" y=\"0px\" viewbox=\"0 0 64 64\" style=\"enable-background:new 0 0 64 64;\" xml:space=\"preserve\"><g>\t<path d=\"M32.3,17c-3.1-0.1-6.1,1.1-8.3,3.3c-2.2,2.2-3.5,5.1-3.5,8.3c0,4,2,7.7,5.4,9.8c0.7,0.4,1.1,1.2,1.1,2.1v2  c0,2.5,2,4.5,4.5,4.5h1.1c2.5,0,4.5-2,4.5-4.5v-2.1c0-0.4,0.1-0.8,0.3-1.2c0,0,0,0,0,0c0.2-0.3,0.5-0.6,0.8-0.8  c3.3-2.1,5.3-5.6,5.4-9.5c0.1-3-1.1-6-3.2-8.2C38.2,18.4,35.3,17.1,32.3,17z M35,42.5c0,1.4-1.1,2.5-2.5,2.5h-1.1  c-1.4,0-2.5-1.1-2.5-2.5v-2c0-0.2,0-0.5-0.1-0.7h6.1c0,0.2,0,0.4,0,0.6V42.5z M37,36.7c-0.5,0.3-0.9,0.7-1.2,1.1h-7.7  c-0.3-0.5-0.7-0.8-1.2-1.1c-2.8-1.8-4.5-4.8-4.5-8.1c0-2.6,1-5,2.9-6.8C27.1,20,29.5,19,32,19c0.1,0,0.2,0,0.2,0  c2.5,0.1,4.9,1.1,6.6,3c1.8,1.9,2.7,4.3,2.7,6.8C41.4,32,39.8,35,37,36.7z\"><\/path>\t<path d=\"M60.4,27.6l-2-2.3c-0.8-0.9-1.2-2.2-1.1-3.5l0.3-3c0.3-3.3-1.9-6.3-5.1-7.1l-3-0.7c-1.2-0.3-2.3-1.1-3-2.1l-1.5-2.6  c-1.7-2.9-5.3-4-8.3-2.7l-2.8,1.2c-1.2,0.5-2.5,0.5-3.7,0l-2.8-1.2c-3-1.3-6.6-0.2-8.3,2.7L17.5,9c-0.6,1.1-1.7,1.9-3,2.1l-3,0.7  c-3.2,0.7-5.4,3.8-5.1,7.1l0.3,3c0.1,1.3-0.3,2.5-1.1,3.5l-2,2.3c-2.2,2.5-2.2,6.2,0,8.7l2,2.3c0.8,0.9,1.2,2.2,1.1,3.5l-0.3,3  c-0.3,3.3,1.9,6.3,5.1,7.1l3,0.7c1.2,0.3,2.3,1.1,3,2.1l1.5,2.6c1.7,2.9,5.3,4,8.3,2.7l2.8-1.2c1.2-0.5,2.5-0.5,3.7,0l2.8,1.2  c0.8,0.4,1.7,0.5,2.6,0.5c2.3,0,4.5-1.2,5.7-3.2l1.5-2.6c0.6-1.1,1.7-1.9,3-2.1l3-0.7c3.2-0.7,5.4-3.8,5.1-7.1l-0.3-3  c-0.1-1.3,0.3-2.5,1.1-3.5l2-2.3C62.5,33.9,62.5,30.1,60.4,27.6z M58.9,35l-2,2.3c-1.2,1.4-1.8,3.2-1.6,5l0.3,3  c0.2,2.3-1.3,4.4-3.6,4.9l-3,0.7c-1.8,0.4-3.3,1.5-4.2,3.1l-1.5,2.6c-1.2,2-3.7,2.8-5.8,1.9l-2.8-1.2c-0.8-0.4-1.7-0.5-2.6-0.5  c-0.9,0-1.8,0.2-2.6,0.5l-2.8,1.2c-2.1,0.9-4.6,0.1-5.8-1.9L19.3,54c-0.9-1.6-2.5-2.7-4.2-3.1l-3-0.7c-2.3-0.5-3.8-2.6-3.6-4.9  l0.3-3c0.2-1.8-0.4-3.6-1.6-5l-2-2.3c-1.5-1.7-1.5-4.4,0-6.1l2-2.3c1.2-1.4,1.8-3.2,1.6-5l-0.3-3c-0.2-2.3,1.3-4.4,3.6-4.9l3-0.7  c1.8-0.4,3.3-1.5,4.2-3.1l1.5-2.6c1.2-2,3.7-2.8,5.8-1.9l2.8,1.2c1.7,0.7,3.6,0.7,5.2,0l2.8-1.2c2.1-0.9,4.6-0.1,5.8,1.9l1.5,2.6  c0.9,1.6,2.5,2.7,4.2,3.1l3,0.7c2.3,0.5,3.8,2.6,3.6,4.9l-0.3,3c-0.2,1.8,0.4,3.6,1.6,5l2,2.3C60.4,30.7,60.4,33.3,58.9,35z\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCamping\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31c8e0e7 elementor-position-inline-start elementor-mobile-position-inline-start elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"31c8e0e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"lni_lni-placeholders\" x=\"0px\" y=\"0px\" viewbox=\"0 0 64 64\" style=\"enable-background:new 0 0 64 64;\" xml:space=\"preserve\"><g>\t<path d=\"M43,10.4c-2.2,0-4.3,0.4-6.2,1.1C33.2,8.7,28.7,7,23.8,7C12.3,7,3,16.3,3,27.8c0,11.3,19.3,28.2,20.2,29  c0.2,0.2,0.4,0.2,0.7,0.2s0.5-0.1,0.7-0.2c0.4-0.4,5.6-4.9,10.5-10.7c3.8,4.2,7.3,7.2,7.3,7.3c0.2,0.2,0.4,0.2,0.7,0.2  s0.5-0.1,0.7-0.2C44.4,52.7,61,38.1,61,28.4C61,18.5,52.9,10.4,43,10.4z M23.8,54.7C20.4,51.6,5,37.1,5,27.8C5,17.4,13.4,9,23.8,9  c10.4,0,18.8,8.4,18.8,18.8C42.6,37.1,27.2,51.6,23.8,54.7z M43,51.2c-1.2-1.1-3.9-3.6-6.7-6.7c4.4-5.4,8.3-11.6,8.3-16.7  c0-5.8-2.3-11-6.1-14.7c1.5-0.4,3-0.6,4.5-0.6c8.8,0,16,7.2,16,16C59,36.2,46.1,48.4,43,51.2z\"><\/path>\t<path d=\"M23.8,18.5c-5,0-9.1,4.1-9.1,9.1s4.1,9.1,9.1,9.1s9.1-4.1,9.1-9.1S28.8,18.5,23.8,18.5z M23.8,34.8c-3.9,0-7.1-3.2-7.1-7.1  c0-3.9,3.2-7.1,7.1-7.1s7.1,3.2,7.1,7.1C30.9,31.6,27.7,34.8,23.8,34.8z\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tGermany\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c056f88 e-grid e-con-full e-con e-child\" data-id=\"c056f88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e6c051d elementor-widget elementor-widget-button\" data-id=\"1e6c051d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/varify.io\/wp-content\/uploads\/2025\/10\/VA-Success-AlpacaCamping-Travel.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download full PDF<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9dadf6 elementor-widget elementor-widget-button\" data-id=\"f9dadf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/varify.io\/de\/success-stories\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View all<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1f3111d3 e-grid e-con-full e-con e-child\" data-id=\"1f3111d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-294425d8 e-grid e-con-boxed e-con e-child\" data-id=\"294425d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1beaf5 elementor-widget elementor-widget-text-editor\" data-id=\"6e1beaf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>+34%<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b085af6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2b085af6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-446d02f1 elementor-widget elementor-widget-text-editor\" data-id=\"446d02f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conversions<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20c05d13 elementor-widget elementor-widget-heading\" data-id=\"20c05d13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About AlpacaCamping<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58901a11 elementor-widget elementor-widget-text-editor\" data-id=\"58901a11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AlpacaCamping is a German-based online platform that connects travelers with unique, privately owned RV and camping pitches across Europe. By offering flexible booking options, real-time availability, and carefully curated locations, AlpacaCamping provides an alternative to traditional campgrounds.<\/p><p>The company has grown into one of the leading marketplaces for individual campsite experiences, catering especially to campervan owners seeking authentic and personalized stays in nature.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-70f683a9 e-flex e-con-boxed e-con e-parent\" data-id=\"70f683a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-660b504f elementor-widget elementor-widget-heading\" data-id=\"660b504f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Initial situation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72114274 elementor-widget elementor-widget-text-editor\" data-id=\"72114274\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The search page represents the highest-traffic area on AlpacaCamping and serves as the main entry point into individual pitch pages.<\/p><p>By default, users first land on a map and need to actively open the list view to see available pitches. The test aimed to simplify the experience by displaying both the map and a preloaded list of relevant pitches matching the user\u2019s search query.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5246b50f e-flex e-con-boxed e-con e-parent\" data-id=\"5246b50f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29d13b70 elementor-widget elementor-widget-heading\" data-id=\"29d13b70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Test results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-922f878 elementor-widget elementor-widget-text-editor\" data-id=\"922f878\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The test reached 97.7% significance (frequentist method) and confirmed the hypothesis: showing pitch previews directly on the search page increased booking intent.<\/p><p>92,537 users were part of the experiment, with 803 unique purchases recorded. The variation outperformed the control in all key metrics related to engagement and conversion. As a result, it was rolled out to 100% of mobile users and later implemented directly into the live code.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b08e270 e-flex e-con-boxed e-con e-parent\" data-id=\"b08e270\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d07e8d elementor-widget elementor-widget-heading\" data-id=\"5d07e8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Original<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16920df elementor-widget elementor-widget-image\" data-id=\"16920df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"377\" height=\"665\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2025\/09\/Screenshot-2025-08-03-at-15.17.37.png\" class=\"attachment-large size-large wp-image-42025\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2025\/09\/Screenshot-2025-08-03-at-15.17.37.png 377w, https:\/\/varify.io\/wp-content\/uploads\/2025\/09\/Screenshot-2025-08-03-at-15.17.37-170x300.png 170w, https:\/\/varify.io\/wp-content\/uploads\/2025\/09\/Screenshot-2025-08-03-at-15.17.37-7x12.png 7w\" sizes=\"(max-width: 377px) 100vw, 377px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-472e4f65 e-flex e-con-boxed e-con e-parent\" data-id=\"472e4f65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d5577c9 elementor-widget elementor-widget-heading\" data-id=\"3d5577c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Variation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17206faf elementor-widget elementor-widget-image\" data-id=\"17206faf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"374\" height=\"668\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2025\/09\/Screenshot-2025-08-03-at-15.17.50.png\" class=\"attachment-large size-large wp-image-42026\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2025\/09\/Screenshot-2025-08-03-at-15.17.50.png 374w, https:\/\/varify.io\/wp-content\/uploads\/2025\/09\/Screenshot-2025-08-03-at-15.17.50-168x300.png 168w, https:\/\/varify.io\/wp-content\/uploads\/2025\/09\/Screenshot-2025-08-03-at-15.17.50-7x12.png 7w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f322c11 e-flex e-con-boxed e-con e-parent\" data-id=\"f322c11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c93535 elementor-widget elementor-widget-heading\" data-id=\"8c93535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e39d253 elementor-widget elementor-widget-text-editor\" data-id=\"e39d253\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Visual previews are crucial for driving intent &#8211; users respond more strongly to property visuals and details than to the map itself. This aligns with learned behavior from other booking platforms.<\/p><p class=\"p1\">An additional learning: the icons made the list view feel more interactive, likely solving a discoverability issue in the previous setup. Interestingly, users cared less about the exact location and more about the look and features of the pitch &#8211; highlighting the emotional nature of the decision-making process.<\/p><p><strong>Final Takeaways<\/strong><br \/>The experiment uncovered one of the most impactful entry points in the booking journey. It emphasized the importance of reducing friction and surfacing relevant content early &#8211; not just technically, but emotionally. As a result, the team prioritized further experimentation around the preview page, filters, and visual cues.<\/p><p>This test delivered lasting value by validating a simple UX shift with measurable impact &#8211; and unlocked a high-leverage area for continued optimization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58901a11 elementor-widget elementor-widget-text-editor\" data-id=\"58901a11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AlpacaCamping is a German-based online platform that connects travelers with unique, privately owned RV and camping pitches across Europe. By offering flexible booking options, real-time availability, and carefully curated locations, AlpacaCamping provides an alternative to traditional campgrounds.<\/p><p>The company has grown into one of the leading marketplaces for individual campsite experiences, catering especially to campervan owners seeking authentic and personalized stays in nature.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-70f683a9 e-flex e-con-boxed e-con e-parent\" data-id=\"70f683a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-660b504f elementor-widget elementor-widget-heading\" data-id=\"660b504f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Initial situation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72114274 elementor-widget elementor-widget-text-editor\" data-id=\"72114274\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The search page represents the highest-traffic area on AlpacaCamping and serves as the main entry point into individual pitch pages.<\/p><p>By default, users first land on a map and need to actively open the list view to see available pitches. The test aimed to simplify the experience by displaying both the map and a preloaded list of relevant pitches matching the user\u2019s search query.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5246b50f e-flex e-con-boxed e-con e-parent\" data-id=\"5246b50f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29d13b70 elementor-widget elementor-widget-heading\" data-id=\"29d13b70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Test results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-922f878 elementor-widget elementor-widget-text-editor\" data-id=\"922f878\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The test reached 97.7% significance (frequentist method) and confirmed the hypothesis: showing pitch previews directly on the search page increased booking intent.<\/p><p>92,537 users were part of the experiment, with 803 unique purchases recorded. The variation outperformed the control in all key metrics related to engagement and conversion. As a result, it was rolled out to 100% of mobile users and later implemented directly into the live code.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b08e270 e-flex e-con-boxed e-con e-parent\" data-id=\"b08e270\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d07e8d elementor-widget elementor-widget-heading\" data-id=\"5d07e8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Original<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16920df elementor-widget elementor-widget-image\" data-id=\"16920df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"377\" height=\"665\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2025\/09\/Screenshot-2025-08-03-at-15.17.37.png\" class=\"attachment-large size-large wp-image-42025\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2025\/09\/Screenshot-2025-08-03-at-15.17.37.png 377w, https:\/\/varify.io\/wp-content\/uploads\/2025\/09\/Screenshot-2025-08-03-at-15.17.37-170x300.png 170w, https:\/\/varify.io\/wp-content\/uploads\/2025\/09\/Screenshot-2025-08-03-at-15.17.37-7x12.png 7w\" sizes=\"(max-width: 377px) 100vw, 377px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-472e4f65 e-flex e-con-boxed e-con e-parent\" data-id=\"472e4f65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d5577c9 elementor-widget elementor-widget-heading\" data-id=\"3d5577c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Variation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17206faf elementor-widget elementor-widget-image\" data-id=\"17206faf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"374\" height=\"668\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2025\/09\/Screenshot-2025-08-03-at-15.17.50.png\" class=\"attachment-large size-large wp-image-42026\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2025\/09\/Screenshot-2025-08-03-at-15.17.50.png 374w, https:\/\/varify.io\/wp-content\/uploads\/2025\/09\/Screenshot-2025-08-03-at-15.17.50-168x300.png 168w, https:\/\/varify.io\/wp-content\/uploads\/2025\/09\/Screenshot-2025-08-03-at-15.17.50-7x12.png 7w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f322c11 e-flex e-con-boxed e-con e-parent\" data-id=\"f322c11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c93535 elementor-widget elementor-widget-heading\" data-id=\"8c93535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e39d253 elementor-widget elementor-widget-text-editor\" data-id=\"e39d253\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Visual previews are crucial for driving intent &#8211; users respond more strongly to property visuals and details than to the map itself. This aligns with learned behavior from other booking platforms.<\/p><p class=\"p1\">An additional learning: the icons made the list view feel more interactive, likely solving a discoverability issue in the previous setup. Interestingly, users cared less about the exact location and more about the look and features of the pitch &#8211; highlighting the emotional nature of the decision-making process.<\/p><p><strong>Final Takeaways<\/strong><br \/>The experiment uncovered one of the most impactful entry points in the booking journey. It emphasized the importance of reducing friction and surfacing relevant content early &#8211; not just technically, but emotionally. As a result, the team prioritized further experimentation around the preview page, filters, and visual cues.<\/p><p>This test delivered lasting value by validating a simple UX shift with measurable impact &#8211; and unlocked a high-leverage area for continued optimization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>",
        "protected": false
    },
    "excerpt": {
        "rendered": "<p>How AlpacaCamping increased their metrics with the preview effect Camping Germany Download full PDF View all +34% Conversions About AlpacaCamping AlpacaCamping is a German-based online platform that connects travelers with unique, privately owned RV and camping pitches across Europe. By offering flexible booking options, real-time availability, and carefully curated locations, AlpacaCamping provides an alternative to [&hellip;]<\/p>",
        "protected": false
    },
    "author": 9,
    "featured_media": 0,
    "comment_status": "closed",
    "ping_status": "closed",
    "sticky": false,
    "template": "",
    "format": "standard",
    "meta": {
        "inline_featured_image": false,
        "footnotes": ""
    },
    "categories": [
        1
    ],
    "tags": [],
    "class_list": [
        "post-42015",
        "post",
        "type-post",
        "status-publish",
        "format-standard",
        "hentry",
        "category-general"
    ],
    "_links": {
        "self": [
            {
                "href": "https:\/\/varify.io\/de\/wp-json\/wp\/v2\/posts\/42015",
                "targetHints": {
                    "allow": [
                        "GET"
                    ]
                }
            }
        ],
        "collection": [
            {
                "href": "https:\/\/varify.io\/de\/wp-json\/wp\/v2\/posts"
            }
        ],
        "about": [
            {
                "href": "https:\/\/varify.io\/de\/wp-json\/wp\/v2\/types\/post"
            }
        ],
        "author": [
            {
                "embeddable": true,
                "href": "https:\/\/varify.io\/de\/wp-json\/wp\/v2\/users\/9"
            }
        ],
        "replies": [
            {
                "embeddable": true,
                "href": "https:\/\/varify.io\/de\/wp-json\/wp\/v2\/comments?post=42015"
            }
        ],
        "version-history": [
            {
                "count": 52,
                "href": "https:\/\/varify.io\/de\/wp-json\/wp\/v2\/posts\/42015\/revisions"
            }
        ],
        "predecessor-version": [
            {
                "id": 43497,
                "href": "https:\/\/varify.io\/de\/wp-json\/wp\/v2\/posts\/42015\/revisions\/43497"
            }
        ],
        "wp:attachment": [
            {
                "href": "https:\/\/varify.io\/de\/wp-json\/wp\/v2\/media?parent=42015"
            }
        ],
        "wp:term": [
            {
                "taxonomy": "category",
                "embeddable": true,
                "href": "https:\/\/varify.io\/de\/wp-json\/wp\/v2\/categories?post=42015"
            },
            {
                "taxonomy": "post_tag",
                "embeddable": true,
                "href": "https:\/\/varify.io\/de\/wp-json\/wp\/v2\/tags?post=42015"
            }
        ],
        "curies": [
            {
                "name": "wp",
                "href": "https:\/\/api.w.org\/{rel}",
                "templated": true
            }
        ]
    }
}