What is BigQuery?

What is BigQuery? Table of Contents In a nutshell BigQuery is a serverless data warehouse service from Google Cloud that enables fast SQL analysis of large amounts of data. It is scalable, cost-efficient and integrates seamlessly with other Google services. Go directly to BigQuery. BigQuery and Google Analytics You can use BigQuery to store all your event data from GA4 and analyze it yourself using SQL queries [...].

Segment and filter reports

Segmenting and filtering reports Table of contents Short & sweet Varify.io provides you with a wide range of filter and segmentation options for reporting. In reporting, you can segment directly by device category and user type. In addition, the GA4 connection settings offer you further filter options. Segmentations In Varify.io, you can segment your reports directly in the reporting area. Simply select the [...]

etracker evaluation

etracker evaluation Table of contents Short & sweet In etracker, analysis is carried out using segments. Create an individual segment for each variant of your experiment. You can then add these segments to an existing report or configure a new report with customized metrics. etracker integration If you have not yet completed the tracking integration for etracker, you should [...]

GA4 Audience evaluation

Audience-based evaluation in GA4 Table of Contents Short & sweet Audiences can be used as a comparison option for GA4 standard reports. It is also possible to use them to monitor real-time data. You also have the option of creating your own reports, e.g. using our A/B testing report template. Step-by-Step TutorialStart audience-based evaluation in GA4 Tour Creating audience comparisons Before you start [...]

User-defined click events

Creating and analyzing custom click events Table of Contents In a nutshell Varify.io® does not collect any data itself. Nevertheless, you can track click events on specific elements within your Varify experiments. In this section, we explain step by step how you can do this with Google Analytics 4. Click tracking on a specific element The element only exists in [...]

Matomo - Results analysis

Matomo - Evaluation of results Table of contents Short & sweet To evaluate your experiments in Matomo, use the segment function. Create separate segments for the original version and the variant and place them next to each other. You can find the instructions for linking Matomo with Varify.io here: Matomo - Integration via Matomo Tag Manager Creating segments To analyze your experiment, you must create segments for [...]

Evaluate custom conversions in explorative reports

Evaluation of custom events in exploratory reports Table of contents Short & sweet To evaluate custom events in exploratory reports, you need to create a custom metric for the event in Google Analytics 4. Not recommended: Evaluating events via conversions in exploratory reports In Google Analytics 4, you can create custom events in the exploratory [...]

Calculate significance

Calculate significance Check your A/B test results for significant differences. For this purpose Varify.io provides a significance calculator. To the significance calculator

Evaluation of results in GA 4

Evaluation of results with GA 4 IMPORTANT NOTE:The procedure for evaluating results in GA4 has changed slightly. The previous evaluation still works as usual. However, the new procedure is necessary to use the upcoming GA4 evaluation directly in Varify.io. If you have any questions, please contact our support team. Table of contents Short & sweet As soon as you have Varify.io® [...]

Tracking with Varify.io

Tracking with Varify.io Table of contents Short & sweet Under A/B Testing Options, you can specify which web analytics tool you want to use to analyze your A/B test results. On the other hand, in the A/B testing setup you determine whether the assignment of test participants to groups should only be valid for the duration of a session or whether it should be permanent. Analytics Connection Varify.io® provides the corresponding experiment [...]