Varify.io — Test Results Report

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My Experiment

Test Results Last Update: Sun, May 17, 2026, 8:12 PM

Experiment-ID

28228

Visitors

119,734

Start date

14/04/2026

Days Running

Status

active

Primary Goal

[GA4] purchase

Variation Overview

1. Original

Traffic: 50%

Variation-ID: -

2. Variation 1

Traffic: 50%

Variation-ID: 42376

Outlier Smoothing

Exclude Duplicate User Events

Overview

GA4

purchase

Conversion Rate

+7.79%

Confidence

Variation 1

Conf. -

Sig. -

GA4

add_to_cart

Conversion Rate

+6.97%

Confidence

Variation 1

Conf. 0.0%

Sig. No

GA4

form_start

Conversion Rate

-8.25%

Confidence

Variation 1

Conf. -

Sig. -

Goal 2: purchasePrimary GoalGA4

	Visitors	Event Count	Conversion Rate	Improvement	Confidence	Significant
Original	59,891	1,921	3.21%	-	-	-
Variation 1	59,843	2,074	3.46%	+7.79%	98.71%	Yes

OriginalVariation 1

Goal 1: purchaseBigQuery

	Visitors	Event Count	Conversion Rate	Improvement	Confidence	Significant
Original	57,594	1,895	3.29%	-	-	-
Variation 1	57,227	2,041	3.57%	+8.40%	98.99%	Yes

Goal 3: form_startGA4

	Visitors	Event Count	Conversion Rate	Improvement	Confidence	Significant
Original	59,891	580	0.97%	-	-	-
Variation 1	59,843	532	0.89%	-8.25%	84.81% 104,312 visitors remaining	No

Goal 4: Purchase revenueGA4

	Visitors	Revenue	Revenue / Visitors	Improvement	Confidence	Significant
Original	59,891	740,851.67	12.37	-	-	-
Variation 1	59,843	831,019.27	13.89	+12.29%	94.1% 9,459 visitors remaining	No

Goal 5: add_to_cartGA4

	Visitors	Event Count	Conversion Rate	Improvement	Confidence	Significant
Original	59,891	7,474	12.48%	-	-	-
Variation 1	59,843	7,986	13.35%	+6.97%	99.99%	No