FAQ section

FAQ

Whats the difference between Varify and an A/B testing or personalization tool like Google Optimize or VWO?

With Varify it is possible to create an unlimited number of variants of a landing page or website. Likewise, Varify has no traffic limit. In contrast to personalisation or A/ B testing tools, variations are permanently delivered through the Varify landing page. Of course, the variants can also be used for A/ B testing.


How do I use Varify to set up an AdWords landing page campaign?
    1. Create a new variant and save it under a name of your choice.
    2. Now you can simply add the extension to your URL at the destination URL of your AdWords ad: ?varify = {variant name}.
    3. Users who now access your landing page via the corresponding ad will now see the variant you created earlier.

How many different variants can I create from a landing page or website?

There are no limits! Create as many variations of one or as many landing pages as you need.


Do the variants of a page influence my SEO ranking?

No, Varify.io automatically sets a Canonical tag on each variant, if one does not already exist.


What can I change with the Varify Landing Page Editor on my website?

With Varify you can currently make the following changes / optimizations to your websites:

  • text changes
  • Style and layout changes (font size, colors, styles, etc.)
  • Hide elements
  • Remove elements completely
  • Re-insert pictures or replace existing pictures
  • Insert CSS changes
  • Insert JS code directly
  • Change HTML code

Which types of landing pages / websites can I optimize with Varify?

In principle you can change and optimise all static elements on your pages. However, sometimes it could happen that elements are generated dynamically, as in the case of some product lists. In this case, the information is not available at the initial website call and therefore cannot be changed.


Does Varify cost me more if I have more visitors on my website?

Currently Varify is still in the beta phase, which is why there are no costs. There will also be a permanently free version. After a successful beta phase, the costs will not be dependent on the number of visitors or the traffic. The exact price model will be published. Generally we would like to offer a good price / performance.


Is Varify DSGVO / GDPR compliant?

Varify does not store any user-related data and is therefore DSGVO compliant.


Where does Varify store my data?

The location of our servers is in Germany. We also use a CDN (content delivery network) so that the landing page variants can be played at super-fast speeds.


Can I change the URL parameter "?varify="?

No problem! Just contact us and let us know your desired parameters. Please note that the parameter should not be used otherwise.


How does the beta phase work on Varify?

Simply log in to the varify.io via the beta list. We will contact you shortly afterwards and set up your account. Already you can start to create variants and optimize your landing pages.


How do I integrate Varify on my website?

If possible, our snippet should be included at the beginning of the section of your website. Alternatively, you can simply install the snippet via a tag manager.