We believe in one Single Source of Truth, Compliance & a tool that grows with you.
Our mission: Making A/B Testing accessible and affordable for growth manager
2,704 teams worldwide already joined
Varify.io® is built on top of 12+ years of experience. After being a user first, our founders realized the same challenges for every tool.
Hard to scale
Multiple data sources
Confusing pricing
Bring your own, existing tracking system that you can rely on. Permanent access to your results - even after leaving us.
Learn moreHosted in Germany & GDPR-compliant – no reliance on our own tracking thanks to 20+ integrations
Learn morebased on numbers from Builtwith.com / Stand 10.25
We believe in a single source of truth – no extra tracking is added, and your results remain accessible even after cancellation.
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All your experiment data in one place — powered by your existing analytics.
GDPR, CCPA, revDSG — cookie-free tracking, hosted in Germany, full data sovereignty.
Our visual editor lets you create tests without writing a single line of code.
**At Varify.io you will always talk to an experienced CRO-Manager
Numbers from OMRReviews, Stand Oktober 2025
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Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum.
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Our team assists with onboarding, answers all questions via chat and email, and offers web meetings for more complex inquiries.
At Varify.io®, we want to make digitally optimizing a site possible for all businesses, regardless of their starting point. We focus on affordable and unlimited testing without compromising on the variety of features.
Unlike other providers, we do not pay per user ourselves and rely on existing tracking systems, which allows us to pass on the more favorable conditions to our customers.
This approach is in line with our "single source of truth" principle, which is why we do not keep our own goal tracking, but focus on seamless integration of analytics tools for A/B test evaluation.
Integration is simple: add the Varify snippet to your website's head section — either directly or via Google Tag Manager. Detailed instructions are available in our documentation.
Yes! You can explore the full tool in our demo environment without installing anything on your site first.
Create a new experiment, use the visual editor to make your changes, set your targeting rules, and launch. The entire process takes just minutes.
Varify.io® is optimized for speed. Our lightweight snippet loads asynchronously and has minimal impact on your page performance.