About Varify®

Varify GmbH is divided into:

Varify.io® – Software as a Service platform for optimizing landing pages in performance marketing

Varify.io® Consulting – Advice on online sales and conversion rate optimization

About Varify®

Varify.io® – SAAS platform = The revolution in performance marketing

So that performance marketers can also aktiv influence to take on landing page conversion rates, Varify.io® developed as Software-as-a-Service. With Varify.io® can of existing websites specifically optimized for the advertising campaign Landing pages are created.

Varify.io® Consulting - Conversion Rate Optimization with Experts

Through innovative approaches in online marketing such as neuromarketing, use of sales psychology, dynamization and personalization, as well data-driven A/B testing strategies our customers were able to achieve extraordinary success with Varify.io® Consulting and their digital success significant  and permanent verbessern.
Thanks to many years of experience in the field of CRO, Varify.io® Consulting also supports internal teams in setting up their own CRO process.


The expertise

Varify® employs a powerful team of experts to be able to offer a full-service approach in the area of ​​conversion optimization. These are their disciplines:

UX Design

Frontend and backend development

performance marketing

sales psychology

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With Varify you have a strong partner for your business

The founders of Varify® took part in the Google Online Marketing Challenge and claimed victory in Europe in 2015. Over 18.000 students from 80 different countries took part.

Home in Minga

Varify GmbH has its headquarters in the tranquil Grünwald near Munich. You are welcome to meet us in our office or in one of the beautiful beer gardens : )

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The tool for strong conversion landing pages- Varify.io®

With Varify.io® we offer you a SaaS solution that helps you to create a significantly better user experience on your landing pages within minutes.

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website experiments
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Annual uplift per customer
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Customer satisfaction

Consulting & Training

A detailed analysis and strategic approach is the key to creating effective and efficient optimizations. We would be happy to advise you and your company, show you various conversion optimization models and how to use them. 

Concept creation & test execution

We identify quantitative optimization potential on your website and derive qualitative optimization concepts from this. 

We then validate these with the help of developed variants in A/B tests.

Here are our others Services.


Sven Dreissigacker
CRO Expert – UserMind GmbH

“Dynamic landing pages are the future in my opinion. The experienced and smart team at Varify is on the right track with their landing page editor system. Keep it up!"

Simon weber
SEM – 1&1 Ionos

“At first I didn't know exactly how to use CRO for my SEA campaigns. The guys from Varify have managed to significantly increase the conversion rate of many campaigns.”

Sebastian Jund
SEM – Compeon GmbH

“Our application routes have been optimized with great success. There were times when we weren't able to process all the requests so quickly."

Christopher Schulz
CRO – Peek-cloppenburg.de

“Varify supports us in planning, prioritizing, designing and executing our onsite tests. With great know-how and experience, they are an important partner for us to achieve our goals. Thomas and Steffen also understand the background and can therefore tailor AB tests and campaign tests to our needs. We are very satisfied with the personal cooperation and the results.”

Get started now and create your first landing page variant in just a few minutes

The story behind the Varify.io® platform

Even today, websites hardly relate to the ads that link to them. We identified this as a problem and used varify.io to solve it® 

As experts in the fields of conversion optimization and performance marketing, we understand that there is no point in sending more and more traffic to websites if the conversion rate remains the same or even decreases. Visitors often do not feel properly picked up on landing pages. The ad often matches the search query, but at the latest on the landing page, what you are looking for is no longer found. Small changes to landing pages are often enough to make them more in line with the ad promise. Thus, these become more relevant to the user, which makes users convert better. Shop and CMS systems or even in-house developments are often too static when it comes to quickly and easily creating additional landing page variants. Our challenge was to find a tool that allows you to create landing page variants quickly, flexibly and easily. First we tried it A/B testing and personalization tools and landing page construction kit systems. However, we were able to identify the following disadvantages:

  • Fees for A/B testing and personalization tools are very high

  • Traffic for different variants is limited

  • The number of personalization options is limited

  • Setup sometimes very complex

  • Landing page templates first have to be painstakingly created and adapted to the CI before you can get started

The idea: Something new is needed

Even today, websites hardly relate to the ads that link to them. We identified this as a problem and used varify.io to solve it® 

With varify.io® we offer a free SaaS solution that helps you create a significantly better user experience on your landing pages within minutes. You can adapt your existing websites without any programming knowledge in a very short time and create as many variants as you need for your campaigns. If the content is changed on the core side, the variants adopt the change automatically.

Stephen Schulz

Conversion Rate Optimization Expert

Inquire now without obligation