{"id":11082,"date":"2022-04-04T13:39:35","date_gmt":"2022-04-04T11:39:35","guid":{"rendered":"https:\/\/varify.io\/?page_id=11082"},"modified":"2025-03-24T18:54:09","modified_gmt":"2025-03-24T17:54:09","slug":"blog","status":"publish","type":"page","link":"https:\/\/varify.io\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"11082\" class=\"elementor elementor-11082\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-50063cb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50063cb7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d59b5b9\" data-id=\"4d59b5b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-455e877e elementor-widget elementor-widget-heading\" data-id=\"455e877e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Blog for better websites and more conversions<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f6690a4 elementor-widget elementor-widget-text-editor\" data-id=\"4f6690a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Personalization and landing page optimization with Varify.io\u00ae.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b1c3781 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7b1c3781\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"12\" viewbox=\"0 0 16 12\" fill=\"none\"><path d=\"M0 5.81353L1.44912 4.36441L5.81353 8.72882L14.5424 0L16 1.44912L5.81353 11.6356L0 5.81353Z\" fill=\"#37393C\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Expert know how from different industries<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"12\" viewbox=\"0 0 16 12\" fill=\"none\"><path d=\"M0 5.81353L1.44912 4.36441L5.81353 8.72882L14.5424 0L16 1.44912L5.81353 11.6356L0 5.81353Z\" fill=\"#37393C\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Approaches from behavioral psychology<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"12\" viewbox=\"0 0 16 12\" fill=\"none\"><path d=\"M0 5.81353L1.44912 4.36441L5.81353 8.72882L14.5424 0L16 1.44912L5.81353 11.6356L0 5.81353Z\" fill=\"#37393C\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Practical implementation recommendations<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a51e565 elementor-widget elementor-widget-eael-creative-button\" data-id=\"5a51e565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-creative-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"eael-creative-button-wrapper\">\n\n            <a class=\"eael-creative-button eael-creative-button--default eael-cb-icon-position-\" href=\"#artikel\" data-text=\"Go!\">\n            \t    \n                <div class=\"creative-button-inner\">\n\n                    \n                    <span class=\"cretive-button-text\">Discover article now<\/span>\n\n                                    <\/div>\n\t                        <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1a1f9abe\" data-id=\"1a1f9abe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a1b5da2 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"6a1b5da2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2024\/05\/thomasbkraus9571_a_comic_style_light_bulb_without_background_0c3a2372-028e-416a-8a80-45ea7ba48524.png\" class=\"attachment-large size-large wp-image-29367\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2024\/05\/thomasbkraus9571_a_comic_style_light_bulb_without_background_0c3a2372-028e-416a-8a80-45ea7ba48524.png 1024w, https:\/\/varify.io\/wp-content\/uploads\/2024\/05\/thomasbkraus9571_a_comic_style_light_bulb_without_background_0c3a2372-028e-416a-8a80-45ea7ba48524-300x300.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2024\/05\/thomasbkraus9571_a_comic_style_light_bulb_without_background_0c3a2372-028e-416a-8a80-45ea7ba48524-150x150.png 150w, https:\/\/varify.io\/wp-content\/uploads\/2024\/05\/thomasbkraus9571_a_comic_style_light_bulb_without_background_0c3a2372-028e-416a-8a80-45ea7ba48524-768x768.png 768w, https:\/\/varify.io\/wp-content\/uploads\/2024\/05\/thomasbkraus9571_a_comic_style_light_bulb_without_background_0c3a2372-028e-416a-8a80-45ea7ba48524-12x12.png 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-17d3618b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17d3618b\" data-element_type=\"section\" data-e-type=\"section\" id=\"artikel\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b48d2bf\" data-id=\"4b48d2bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44d77943 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-eael-post-carousel\" data-id=\"44d77943\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"blog_slider\" data-settings=\"{&quot;items&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;items_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;items_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\" data-widget_type=\"eael-post-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"swiper-container-wrap eael-post-grid-container eael-post-carousel-wrap eael-post-carousel-style-two swiper-container-wrap-dots-outside\" id=\"eael-post-grid-44d77943\">\n\t\t\t            <div class=\"swiper swiper-8 eael-post-carousel eael-post-grid swiper-container-44d77943 eael-post-appender-44d77943 show-read-more-button\" data-pagination=\".swiper-pagination-44d77943\" data-arrow-next=\".swiper-button-next-44d77943\" data-arrow-prev=\".swiper-button-prev-44d77943\" data-items-mobile=\"1\" data-items-tablet=\"2\" data-items=\"3\" data-margin=\"10\" data-effect=\"slide\" data-speed=\"900\" data-autoplay=\"9000\" data-loop=\"1\" data-dots=\"1\">\n                <div class=\"swiper-wrapper\">\n\t\t\t\t\t<div class=\"swiper-slide\"><article class=\"eael-grid-post eael-post-grid-column\">\n    <div class=\"eael-grid-post-holder\">\n        <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media eael-entry-medianone\"><div class=\"eael-entry-overlay fade-in\"><a href=\"https:\/\/varify.io\/en\/blog\/vwo-ab-tasty-merger\/\"><\/a><\/div><div class=\"eael-entry-thumbnail\">\n                <img decoding=\"async\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2026\/01\/VWO_AB_Tasty_Merger.png\" alt=\"\">\n             <\/div><\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><a class=\"eael-grid-post-link\" href=\"https:\/\/varify.io\/en\/blog\/vwo-ab-tasty-merger\/\" title=\"VWO &amp; AB Tasty Fusion: These 4 dangers await you\"><h2 class=\"eael-entry-title\">VWO &amp; AB Tasty merger: These 4 dangers await you<\/a><\/h2><\/header><\/div><div class=\"eael-entry-content\">\n\t\t\t<div class=\"eael-grid-post-excerpt\"><p>The earthquake in the CRO industry was foreseeable, but the intensity is still surprising: With the merger of VWO and AB Tasty under the umbrella of Everstone Capital ...<a href=\"https:\/\/varify.io\/en\/blog\/vwo-ab-tasty-merger\/\" class=\"eael-post-elements-readmore-btn\">READ MORE <\/a><\/p><\/div>\n\t\t\t\t<\/div><\/div><\/div><\/article><\/div><div class=\"swiper-slide\"><article class=\"eael-grid-post eael-post-grid-column\">\n    <div class=\"eael-grid-post-holder\">\n        <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media eael-entry-medianone\"><div class=\"eael-entry-overlay fade-in\"><a href=\"https:\/\/varify.io\/en\/blog\/cro-agencies-usa\/\"><\/a><\/div><div class=\"eael-entry-thumbnail\">\n                <img decoding=\"async\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2026\/01\/cro-agencies-usa-en.png\" alt=\"\">\n             <\/div><\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><a class=\"eael-grid-post-link\" href=\"https:\/\/varify.io\/en\/blog\/cro-agencies-usa\/\" title=\"CRO agencies: Top providers for conversion optimization in the USA 2026\"><h2 class=\"eael-entry-title\">CRO agencies: Top providers for conversion optimization in the USA 2026<\/a><\/h2><\/header><\/div><div class=\"eael-entry-content\">\n\t\t\t<div class=\"eael-grid-post-excerpt\"><p>The US digital market is highly competitive. High advertising costs, strong performance pressure and fast innovation cycles significantly increase the demands on digital business models. Whether e-commerce, SaaS or platform business: without systematic ...<a href=\"https:\/\/varify.io\/en\/blog\/cro-agencies-usa\/\" class=\"eael-post-elements-readmore-btn\">READ MORE <\/a><\/p><\/div>\n\t\t\t\t<\/div><\/div><\/div><\/article><\/div><div class=\"swiper-slide\"><article class=\"eael-grid-post eael-post-grid-column\">\n    <div class=\"eael-grid-post-holder\">\n        <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media eael-entry-medianone\"><div class=\"eael-entry-overlay fade-in\"><a href=\"https:\/\/varify.io\/en\/blog\/cro-agencies-netherlands\/\"><\/a><\/div><div class=\"eael-entry-thumbnail\">\n                <img decoding=\"async\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2026\/01\/cro-agencies-netherlands-en.png\" alt=\"\">\n             <\/div><\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><a class=\"eael-grid-post-link\" href=\"https:\/\/varify.io\/en\/blog\/cro-agencies-netherlands\/\" title=\"CRO agencies: Top providers for conversion optimization in the Netherlands 2026\"><h2 class=\"eael-entry-title\">CRO agencies: Top providers for conversion optimization in the Netherlands 2026<\/a><\/h2><\/header><\/div><div class=\"eael-entry-content\">\n\t\t\t<div class=\"eael-grid-post-excerpt\"><p>Many Dutch companies have been working with A\/B tests, analytics and data-based decision-making processes for years. The level at which optimization is applied is correspondingly high. What is needed is not ...<a href=\"https:\/\/varify.io\/en\/blog\/cro-agencies-netherlands\/\" class=\"eael-post-elements-readmore-btn\">READ MORE <\/a><\/p><\/div>\n\t\t\t\t<\/div><\/div><\/div><\/article><\/div><div class=\"swiper-slide\"><article class=\"eael-grid-post eael-post-grid-column\">\n    <div class=\"eael-grid-post-holder\">\n        <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media eael-entry-medianone\"><div class=\"eael-entry-overlay fade-in\"><a href=\"https:\/\/varify.io\/en\/blog\/cro-agencies-brazil\/\"><\/a><\/div><div class=\"eael-entry-thumbnail\">\n                <img decoding=\"async\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2026\/01\/cro-agencies-brazil-en.png\" alt=\"\">\n             <\/div><\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><a class=\"eael-grid-post-link\" href=\"https:\/\/varify.io\/en\/blog\/cro-agencies-brazil\/\" title=\"CRO agencies: Top providers for conversion optimization in Brazil 2026\"><h2 class=\"eael-entry-title\">CRO agencies: Top providers for conversion optimization in Brazil 2026<\/a><\/h2><\/header><\/div><div class=\"eael-entry-content\">\n\t\t\t<div class=\"eael-grid-post-excerpt\"><p>The Brazilian digital market is growing rapidly and is characterized by mobile-first usage, e-commerce and marketplace models. The focus on efficient conversion paths and smooth user experiences is correspondingly high. Conversion optimization ...<a href=\"https:\/\/varify.io\/en\/blog\/cro-agencies-brazil\/\" class=\"eael-post-elements-readmore-btn\">READ MORE <\/a><\/p><\/div>\n\t\t\t\t<\/div><\/div><\/div><\/article><\/div>                <\/div>\n            <\/div>\n            <div class=\"clearfix\"><\/div>\n\t\t\t            <!-- Add Pagination -->\n            <div class=\"swiper-pagination swiper-pagination-44d77943\"><\/div>\n\t\t        <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c78ebab elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"7c78ebab\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"blog_grid_varify\" data-settings=\"{&quot;pagination_type&quot;:&quot;numbers&quot;,&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-31898 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-blog-a-b-testing category-userdocumentation\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/varify.io\/en\/blog\/shopify-themes-ab-testing\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2024\/12\/Shopify-Themes-A_B-Testing-de-eng.png\" class=\"attachment-full size-full wp-image-34760\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2024\/12\/Shopify-Themes-A_B-Testing-de-eng.png 1500w, https:\/\/varify.io\/wp-content\/uploads\/2024\/12\/Shopify-Themes-A_B-Testing-de-eng-300x200.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2024\/12\/Shopify-Themes-A_B-Testing-de-eng-1024x683.png 1024w, https:\/\/varify.io\/wp-content\/uploads\/2024\/12\/Shopify-Themes-A_B-Testing-de-eng-768x512.png 768w, https:\/\/varify.io\/wp-content\/uploads\/2024\/12\/Shopify-Themes-A_B-Testing-de-eng-18x12.png 18w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blog<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/varify.io\/en\/blog\/shopify-themes-ab-testing\/\">\n\t\t\t\tEffective A\/B testing of Shopify themes with Varify.io\u00ae: The ultimate guide\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>By testing different themes, you gain valuable insights into the behavior and preferences of your users. On this basis, you can continue with targeted, more detailed optimizations after the theme tests.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/varify.io\/en\/blog\/shopify-themes-ab-testing\/\" aria-label=\"Read more about Effective A\/B testing of Shopify themes with Varify.io\u00ae: The ultimate guide\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-45058 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-blog-a-b-testing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/varify.io\/en\/blog\/vwo-ab-tasty-merger\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2026\/01\/VWO_AB_Tasty_Merger.png\" class=\"attachment-full size-full wp-image-45359\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2026\/01\/VWO_AB_Tasty_Merger.png 1920w, https:\/\/varify.io\/wp-content\/uploads\/2026\/01\/VWO_AB_Tasty_Merger-300x169.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2026\/01\/VWO_AB_Tasty_Merger-1024x576.png 1024w, https:\/\/varify.io\/wp-content\/uploads\/2026\/01\/VWO_AB_Tasty_Merger-768x432.png 768w, https:\/\/varify.io\/wp-content\/uploads\/2026\/01\/VWO_AB_Tasty_Merger-1536x864.png 1536w, https:\/\/varify.io\/wp-content\/uploads\/2026\/01\/VWO_AB_Tasty_Merger-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blog<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/varify.io\/en\/blog\/vwo-ab-tasty-merger\/\">\n\t\t\t\tVWO &amp; AB Tasty merger: These 4 dangers await you\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The earthquake in the CRO industry was foreseeable, but the intensity is still surprising: the merger of VWO and AB Tasty under the umbrella of Everstone Capital has created a new industry giant<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/varify.io\/en\/blog\/vwo-ab-tasty-merger\/\" aria-label=\"Read more about VWO &amp; AB Tasty Fusion: These 4 dangers await you\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-44729 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/varify.io\/en\/blog\/cro-agencies-brazil\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"515\" height=\"334\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2026\/01\/cro-agencies-brazil-en.png\" class=\"attachment-full size-full wp-image-44827\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2026\/01\/cro-agencies-brazil-en.png 517w, https:\/\/varify.io\/wp-content\/uploads\/2026\/01\/cro-agencies-brazil-en-300x193.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2026\/01\/cro-agencies-brazil-en-18x12.png 18w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blog<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/varify.io\/en\/blog\/cro-agencies-brazil\/\">\n\t\t\t\tCRO agencies: Top providers for conversion optimization in Brazil 2026\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The Brazilian digital market is growing rapidly and is characterized by mobile-first usage, e-commerce and marketplace models. The focus on efficient conversion paths and smooth user experiences is correspondingly high. Conversion optimization here ranges from targeted<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/varify.io\/en\/blog\/cro-agencies-brazil\/\" aria-label=\"Read more about CRO agencies: Top providers for conversion optimization in Brazil 2026\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-44563 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/varify.io\/en\/blog\/cro-agencies-france\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"518\" height=\"333\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2026\/01\/cro-agencies-france-en.png\" class=\"attachment-full size-full wp-image-44834\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2026\/01\/cro-agencies-france-en.png 514w, https:\/\/varify.io\/wp-content\/uploads\/2026\/01\/cro-agencies-france-en-300x193.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2026\/01\/cro-agencies-france-en-18x12.png 18w\" sizes=\"(max-width: 518px) 100vw, 518px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blog<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/varify.io\/en\/blog\/cro-agencies-france\/\">\n\t\t\t\tCRO agencies: The top providers for conversion optimization in France 2026\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Competition in the French digital market is intense. The cost of new visitors is rising across all sectors, while user attention is dwindling. Whether online store, software provider or lead generation: traffic alone does not bring<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/varify.io\/en\/blog\/cro-agencies-france\/\" aria-label=\"Read more about CRO agencies: The top providers for conversion optimization in France 2026\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-34469 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/varify.io\/en\/blog\/cro-agencies\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"515\" height=\"331\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2026\/01\/cro-agencies-germany-en.png\" class=\"attachment-full size-full wp-image-44841\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2026\/01\/cro-agencies-germany-en.png 518w, https:\/\/varify.io\/wp-content\/uploads\/2026\/01\/cro-agencies-germany-en-300x192.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2026\/01\/cro-agencies-germany-en-18x12.png 18w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blog<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/varify.io\/en\/blog\/cro-agencies\/\">\n\t\t\t\tCRO agencies: The top providers for conversion optimization in Germany in 2026\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Would you like to win more customers from your website visitors? Whether online store, lead form or quote request, every interaction is an opportunity for more sales. With targeted conversion optimization, you can convert significantly more<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/varify.io\/en\/blog\/cro-agencies\/\" aria-label=\"Read more about CRO agencies: The top providers for conversion optimization in Germany in 2025\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-44703 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/varify.io\/en\/blog\/cro-agencies-netherlands\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"514\" height=\"332\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2026\/01\/cro-agencies-netherlands-en.png\" class=\"attachment-full size-full wp-image-44848\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2026\/01\/cro-agencies-netherlands-en.png 515w, https:\/\/varify.io\/wp-content\/uploads\/2026\/01\/cro-agencies-netherlands-en-300x193.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2026\/01\/cro-agencies-netherlands-en-18x12.png 18w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blog<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/varify.io\/en\/blog\/cro-agencies-netherlands\/\">\n\t\t\t\tCRO agencies: Top providers for conversion optimization in the Netherlands 2026\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Many Dutch companies have been working with A\/B tests, analytics and data-based decision-making processes for years. The level at which optimization is applied is correspondingly high. What is needed are not short-term adjustments, but clean<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/varify.io\/en\/blog\/cro-agencies-netherlands\/\" aria-label=\"Read more about CRO agencies: Top providers for conversion optimization in the Netherlands 2026\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-44724 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/varify.io\/en\/blog\/cro-agencies-usa\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"517\" height=\"332\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2026\/01\/cro-agencies-usa-en.png\" class=\"attachment-full size-full wp-image-44855\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2026\/01\/cro-agencies-usa-en.png 516w, https:\/\/varify.io\/wp-content\/uploads\/2026\/01\/cro-agencies-usa-en-300x194.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2026\/01\/cro-agencies-usa-en-18x12.png 18w\" sizes=\"(max-width: 517px) 100vw, 517px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blog<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/varify.io\/en\/blog\/cro-agencies-usa\/\">\n\t\t\t\tCRO agencies: Top providers for conversion optimization in the USA 2026\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The US digital market is highly competitive. High advertising costs, strong performance pressure and fast innovation cycles significantly increase the demands on digital business models. Whether e-commerce, SaaS or platform business: without systematic optimization, potential remains untapped.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/varify.io\/en\/blog\/cro-agencies-usa\/\" aria-label=\"Read more about CRO agencies: Top providers for conversion optimization in the USA 2026\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24059 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/varify.io\/en\/blog\/segmentation\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"563\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/segmentation-preview-en-fr.png\" class=\"attachment-full size-full wp-image-31301\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/segmentation-preview-en-fr.png 830w, https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/segmentation-preview-en-fr-300x202.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/segmentation-preview-en-fr-768x518.png 768w, https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/segmentation-preview-en-fr-18x12.png 18w\" sizes=\"(max-width: 830px) 100vw, 830px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blog<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/varify.io\/en\/blog\/segmentation\/\">\n\t\t\t\tSegmentation: Targeted customer approach leads to higher conversions\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In our fast-paced, information-flooded world, the days of \"one size fits all\" are long gone. Consumers today are more informed, more demanding and...<\/p>\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/varify.io\/en\/blog\/segmentation\/\" aria-label=\"Read more about Segmentation: Targeted customer approach leads to higher conversions\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22207 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/varify.io\/en\/blog\/primacy-effect\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"846\" height=\"542\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/primacy-effect-preview-en.png\" class=\"attachment-full size-full wp-image-31294\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/primacy-effect-preview-en.png 844w, https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/primacy-effect-preview-en-300x193.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/primacy-effect-preview-en-768x495.png 768w, https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/primacy-effect-preview-en-18x12.png 18w\" sizes=\"(max-width: 846px) 100vw, 846px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blog<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/varify.io\/en\/blog\/primacy-effect\/\">\n\t\t\t\tPrimacy effect: first impressions count (with tips on how to use it)\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Are you aware that the first impression you make with your product or service plays a decisive role...<\/p>\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/varify.io\/en\/blog\/primacy-effect\/\" aria-label=\"Read more about Primacy effect: The first impression counts (with tips on how to use it)\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23249 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/varify.io\/en\/blog\/conversion-funnel\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"701\" height=\"475\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/conversion-funnel-preview-de-en.png\" class=\"attachment-full size-full wp-image-31209\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/conversion-funnel-preview-de-en.png 701w, https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/conversion-funnel-preview-de-en-300x203.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/conversion-funnel-preview-de-en-18x12.png 18w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blog<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/varify.io\/en\/blog\/conversion-funnel\/\">\n\t\t\t\tUnderstanding, building and optimizing conversion funnels: Your guide to measurable success\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Success in digital marketing depends on how well you understand your customers and how efficiently you shape their journey from first interaction to purchase. Here comes the...<\/p>\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/varify.io\/en\/blog\/conversion-funnel\/\" aria-label=\"Read more about Understanding, building and optimizing conversion funnels: Your guide to measurable success\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-33795 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/varify.io\/en\/blog\/form-optimization\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2024\/11\/Formular-Optimierung-preview-en.png\" class=\"attachment-full size-full wp-image-34063\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2024\/11\/Formular-Optimierung-preview-en.png 1500w, https:\/\/varify.io\/wp-content\/uploads\/2024\/11\/Formular-Optimierung-preview-en-300x200.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2024\/11\/Formular-Optimierung-preview-en-1024x683.png 1024w, https:\/\/varify.io\/wp-content\/uploads\/2024\/11\/Formular-Optimierung-preview-en-768x512.png 768w, https:\/\/varify.io\/wp-content\/uploads\/2024\/11\/Formular-Optimierung-preview-en-18x12.png 18w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blog<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/varify.io\/en\/blog\/form-optimization\/\">\n\t\t\t\tThe 13 success factors for perfect forms\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Have you ever met someone who seems to be overconfident even though they are obviously incompetent in a certain area? Or have you...<\/p>\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/varify.io\/en\/blog\/form-optimization\/\" aria-label=\"Read more about The 13 success factors for perfect forms\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23260 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/varify.io\/en\/blog\/sales-psychology\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"501\" height=\"322\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/sales-psychology-preview-en.png\" class=\"attachment-full size-full wp-image-31161\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/sales-psychology-preview-en.png 503w, https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/sales-psychology-preview-en-300x193.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/sales-psychology-preview-en-18x12.png 18w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blog<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/varify.io\/en\/blog\/sales-psychology\/\">\n\t\t\t\tSales psychology in e-commerce: How to understand customer behavior and increase online sales\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Sales psychology is a powerful weapon that can take your online business to the next level. By understanding how customers think and what makes them make a buying decision, you can...<\/p>\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/varify.io\/en\/blog\/sales-psychology\/\" aria-label=\"Read more about Sales psychology in e-commerce: How to understand customer behavior and increase online sales\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24131 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/varify.io\/en\/blog\/conversion-optimization\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"834\" height=\"565\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/conversion-optimization-preview-en.png\" class=\"attachment-full size-full wp-image-31215\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/conversion-optimization-preview-en.png 833w, https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/conversion-optimization-preview-en-300x202.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/conversion-optimization-preview-en-768x516.png 768w, https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/conversion-optimization-preview-en-18x12.png 18w\" sizes=\"(max-width: 834px) 100vw, 834px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blog<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/varify.io\/en\/blog\/conversion-optimization\/\">\n\t\t\t\tUnderstanding and mastering conversion optimization: tips, tricks and best practices\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In the digital landscape, it's not enough to just drive traffic to your website. It's about converting that traffic into tangible results...<\/p>\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/varify.io\/en\/blog\/conversion-optimization\/\" aria-label=\"Read more about Understanding and mastering conversion optimization: tips, tricks and best practices\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23241 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/varify.io\/en\/blog\/value-proposition\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"831\" height=\"561\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/value-proposition-preview-de-en-it.png\" class=\"attachment-full size-full wp-image-31337\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/value-proposition-preview-de-en-it.png 831w, https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/value-proposition-preview-de-en-it-300x203.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/value-proposition-preview-de-en-it-768x518.png 768w, https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/value-proposition-preview-de-en-it-18x12.png 18w\" sizes=\"(max-width: 831px) 100vw, 831px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blog<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/varify.io\/en\/blog\/value-proposition\/\">\n\t\t\t\tThe Art of the Value Proposition: A Guide to Creating an Irresistible Offer\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In a competitive business world, the way companies communicate value to their customers can make the difference between success and failure...<\/p>\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/varify.io\/en\/blog\/value-proposition\/\" aria-label=\"Read more about The Art of the Value Proposition: A Guide to Creating an Irresistible Offer\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24138 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-blog-a-b-testing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/varify.io\/en\/blog\/user-testing\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"837\" height=\"565\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/user-testing-preview-de-en.png\" class=\"attachment-full size-full wp-image-31318\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/user-testing-preview-de-en.png 837w, https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/user-testing-preview-de-en-300x203.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/user-testing-preview-de-en-768x518.png 768w, https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/user-testing-preview-de-en-18x12.png 18w\" sizes=\"(max-width: 837px) 100vw, 837px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blog<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/varify.io\/en\/blog\/user-testing\/\">\n\t\t\t\tWhy User Testing is Essential: Your Ultimate Guide\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In a digital world where competition and customer expectations are constantly increasing, user testing is becoming more and more relevant. It provides insights into the behavior and preferences of...<\/p>\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/varify.io\/en\/blog\/user-testing\/\" aria-label=\"Read more about Why User Testing is essential: Your ultimate guide\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-41846 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-blog-a-b-testing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/varify.io\/en\/blog\/ab-testing-tools\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2025\/09\/preview-ab-testing-tools-2026.jpg\" class=\"attachment-full size-full wp-image-44787\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2025\/09\/preview-ab-testing-tools-2026.jpg 1536w, https:\/\/varify.io\/wp-content\/uploads\/2025\/09\/preview-ab-testing-tools-2026-300x200.jpg 300w, https:\/\/varify.io\/wp-content\/uploads\/2025\/09\/preview-ab-testing-tools-2026-1024x683.jpg 1024w, https:\/\/varify.io\/wp-content\/uploads\/2025\/09\/preview-ab-testing-tools-2026-768x512.jpg 768w, https:\/\/varify.io\/wp-content\/uploads\/2025\/09\/preview-ab-testing-tools-2026-18x12.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blog<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/varify.io\/en\/blog\/ab-testing-tools\/\">\n\t\t\t\tThese A\/B testing tools will make the difference in 2026\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>A\/B testing is no longer a nice extra, but the basis for data-based optimization. However, finding the right tool is often more difficult than expected. While some platforms rely on enterprise functions<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/varify.io\/en\/blog\/ab-testing-tools\/\" aria-label=\"Read more about These A\/B testing tools will make all the difference in 2026\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21518 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-blog-a-b-testing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/varify.io\/en\/blog\/ab-testing\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"832\" height=\"564\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/ab-testing-preview-de-en-esp-tr.png\" class=\"attachment-full size-full wp-image-31178\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/ab-testing-preview-de-en-esp-tr.png 832w, https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/ab-testing-preview-de-en-esp-tr-300x203.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/ab-testing-preview-de-en-esp-tr-768x521.png 768w, https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/ab-testing-preview-de-en-esp-tr-18x12.png 18w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blog<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/varify.io\/en\/blog\/ab-testing\/\">\n\t\t\t\tUnderstanding &amp; applying A\/B testing: What really matters in practice\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Once upon a time, a company was faced with the following challenge: to improve its website and optimize the user experience...<\/p>\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/varify.io\/en\/blog\/ab-testing\/\" aria-label=\"Read more about Understanding &amp; applying A\/B testing: What really matters in practice\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-34945 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-blog-a-b-testing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/varify.io\/en\/blog\/big-query-ab-testing\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"594\" height=\"402\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2024\/12\/bigquery-preview-de-en.png\" class=\"attachment-full size-full wp-image-35420\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2024\/12\/bigquery-preview-de-en.png 594w, https:\/\/varify.io\/wp-content\/uploads\/2024\/12\/bigquery-preview-de-en-300x203.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2024\/12\/bigquery-preview-de-en-18x12.png 18w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blog<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/varify.io\/en\/blog\/big-query-ab-testing\/\">\n\t\t\t\tBigQuery and A\/B testing: Maximum precision thanks to 100% of exact data\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In Google Analytics 4 (GA4), data can fluctuate by 2-3 %. The reason for this is sampling, which is used for complex or extensive data queries. For A\/B tests where precision<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/varify.io\/en\/blog\/big-query-ab-testing\/\" aria-label=\"Read more about BigQuery and A\/B testing: Maximum precision thanks to 100% of exact data\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-34518 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-blog-a-b-testing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/varify.io\/en\/blog\/ab-testing-error\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"408\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2024\/12\/ab-testing-mistakes-en.png\" class=\"attachment-full size-full wp-image-34739\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2024\/12\/ab-testing-mistakes-en.png 607w, https:\/\/varify.io\/wp-content\/uploads\/2024\/12\/ab-testing-mistakes-en-300x204.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2024\/12\/ab-testing-mistakes-en-18x12.png 18w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blog<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/varify.io\/en\/blog\/ab-testing-error\/\">\n\t\t\t\t10 red flags in A\/B testing that you should avoid\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>A\/B testing is the most powerful tool for optimizing the conversion rate and making data-based decisions. However, even small errors can distort the results and lead to incorrect conclusions. In<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/varify.io\/en\/blog\/ab-testing-error\/\" aria-label=\"Read more about 10 red flags in A\/B testing that you should avoid\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23722 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/varify.io\/en\/blog\/limbic-map\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"832\" height=\"564\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2024\/11\/Limbic-Map-preview-de-en.png\" class=\"attachment-full size-full wp-image-31264\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2024\/11\/Limbic-Map-preview-de-en.png 1500w, https:\/\/varify.io\/wp-content\/uploads\/2024\/11\/Limbic-Map-preview-de-en-300x200.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2024\/11\/Limbic-Map-preview-de-en-1024x683.png 1024w, https:\/\/varify.io\/wp-content\/uploads\/2024\/11\/Limbic-Map-preview-de-en-768x512.png 768w, https:\/\/varify.io\/wp-content\/uploads\/2024\/11\/Limbic-Map-preview-de-en-18x12.png 18w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blog<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/varify.io\/en\/blog\/limbic-map\/\">\n\t\t\t\tThe Limbic\u00ae Map - A tool for understanding human decisions\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In the age of neuromarketing, the limbic map is an important key to understanding human decision-making. Developed by the renowned German psychologist and marketing expert...<\/p>\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/varify.io\/en\/blog\/limbic-map\/\" aria-label=\"Read more about The Limbic\u00ae Map - A tool for understanding human decisions\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24079 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-blog-a-b-testing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/varify.io\/en\/blog\/multivariate-testing\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"566\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/multivariate-tests-preview-de-en.png\" class=\"attachment-full size-full wp-image-31272\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/multivariate-tests-preview-de-en.png 833w, https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/multivariate-tests-preview-de-en-300x204.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/multivariate-tests-preview-de-en-768x522.png 768w, https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/multivariate-tests-preview-de-en-18x12.png 18w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blog<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/varify.io\/en\/blog\/multivariate-testing\/\">\n\t\t\t\tMultivariate tests: Why they are (usually) a bad idea - and when they are really worthwhile\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The digital marketing landscape is constantly changing. To be successful, marketers need to continuously rethink and adapt their strategies. Multivariate tests are...<\/p>\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/varify.io\/en\/blog\/multivariate-testing\/\" aria-label=\"Read more about Multivariate tests: Why they are (usually) a bad idea - and when they really pay off\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-34318 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-blog-a-b-testing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/varify.io\/en\/blog\/aa-testing\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"345\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2024\/12\/AA-Testing-preview.png\" class=\"attachment-full size-full wp-image-34598\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2024\/12\/AA-Testing-preview.png 510w, https:\/\/varify.io\/wp-content\/uploads\/2024\/12\/AA-Testing-preview-300x203.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2024\/12\/AA-Testing-preview-18x12.png 18w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blog<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/varify.io\/en\/blog\/aa-testing\/\">\n\t\t\t\tWhy A\/A tests are important for reliable testing\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Have you ever heard of A\/A tests? They are less well known, but very important! An A\/A test is an important step before the actual A\/B testing. It ensures that the<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/varify.io\/en\/blog\/aa-testing\/\" aria-label=\"Read more about Why A\/A tests are important for reliable testing\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-36426 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-blog-a-b-testing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/varify.io\/en\/blog\/server-side-tracking\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"591\" height=\"399\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2025\/03\/server-side-preview-en.jpg\" class=\"attachment-full size-full wp-image-37194\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2025\/03\/server-side-preview-en.jpg 590w, https:\/\/varify.io\/wp-content\/uploads\/2025\/03\/server-side-preview-en-300x202.jpg 300w, https:\/\/varify.io\/wp-content\/uploads\/2025\/03\/server-side-preview-en-18x12.jpg 18w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blog<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/varify.io\/en\/blog\/server-side-tracking\/\">\n\t\t\t\tServer-side tracking with Google Tag Manager and GA4: More control over your data\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The way in which data is collected on the web is changing rapidly. Data protection regulations such as the GDPR and stricter browser rules are making it more difficult to collect precise and complete tracking data. Ad blockers and<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/varify.io\/en\/blog\/server-side-tracking\/\" aria-label=\"Read more about Server-side tracking with Google Tag Manager and GA4: More control over your data\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23299 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-blog-a-b-testing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/varify.io\/en\/blog\/split-test\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"701\" height=\"474\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/split-test-preview-de-en-it.png\" class=\"attachment-full size-full wp-image-31307\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/split-test-preview-de-en-it.png 701w, https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/split-test-preview-de-en-it-300x203.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2024\/07\/split-test-preview-de-en-it-18x12.png 18w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blog<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/varify.io\/en\/blog\/split-test\/\">\n\t\t\t\tSplit tests explained simply: definition, application, implementation\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In the dynamic world of digital marketing, continuous optimization is a must. One way to achieve this is to carry out split tests...<\/p>\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/varify.io\/en\/blog\/split-test\/\" aria-label=\"Read more about Split tests explained simply: definition, application, implementation\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"3\" data-next-page=\"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/pages\/11082\/page\/2\/\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span aria-current=\"page\" class=\"page-numbers current\"><span class=\"elementor-screen-only\">Page<\/span>1<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/pages\/11082\/page\/2\/\"><span class=\"elementor-screen-only\">Page<\/span>2<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/pages\/11082\/page\/3\/\"><span class=\"elementor-screen-only\">Page<\/span>3<\/a>\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c0df02e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0df02e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e937be9\" data-id=\"e937be9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a42e43f elementor-widget elementor-widget-heading\" data-id=\"a42e43f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The authors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-eb6c8f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb6c8f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d80b638\" data-id=\"d80b638\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82817e4 elementor-widget elementor-widget-image\" data-id=\"82817e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"446\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2022\/04\/Steffen_Tab-e1651604433959.png\" class=\"attachment-large size-large wp-image-12592\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a28a73c elementor-widget elementor-widget-heading\" data-id=\"5a28a73c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Steffen Schulz<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41d6358a elementor-widget elementor-widget-text-editor\" data-id=\"41d6358a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tConversion Rate Optimization Expert\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45e6557b elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"45e6557b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:steffen@varify.io\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">steffen@varify.io<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0394256\" data-id=\"0394256\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dea1472 elementor-widget elementor-widget-image\" data-id=\"dea1472\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/06\/Thomas-1.jpg\" class=\"attachment-full size-full wp-image-22915\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/06\/Thomas-1.jpg 600w, https:\/\/varify.io\/wp-content\/uploads\/2023\/06\/Thomas-1-300x300.jpg 300w, https:\/\/varify.io\/wp-content\/uploads\/2023\/06\/Thomas-1-150x150.jpg 150w, https:\/\/varify.io\/wp-content\/uploads\/2023\/06\/Thomas-1-12x12.jpg 12w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-046e3bb elementor-widget elementor-widget-heading\" data-id=\"046e3bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Thomas B. Kraus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ae9896 elementor-widget elementor-widget-text-editor\" data-id=\"6ae9896\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tConversion Rate Optimization Expert\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad01398 elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ad01398\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:thomas@varify.io\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">thomas@varify.io<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Blog f\u00fcr bessere Websites und mehr Conversions Personalisierung und Landing Page Optimierung mit Varify.io\u00ae Experten Know How aus verschiedenen Branchen Ans\u00e4tze aus der Verhaltenspsychologie Praktische Umsetzungsempfehlungen Jetzt Artikel entdecken Hero Shot: Das solltest du wissen! Als Website-Betreiber oder Marketer hast du sicherlich schon einmal vom Begriff \u201cHero Shot\u201d geh\u00f6rt. Aber was genau verbirgt sich dahinter [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12964,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-11082","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/pages\/11082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/comments?post=11082"}],"version-history":[{"count":129,"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/pages\/11082\/revisions"}],"predecessor-version":[{"id":37797,"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/pages\/11082\/revisions\/37797"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/media\/12964"}],"wp:attachment":[{"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/media?parent=11082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}