{"id":14395,"date":"2022-08-04T13:29:22","date_gmt":"2022-08-04T11:29:22","guid":{"rendered":"https:\/\/varify.io\/?page_id=14395"},"modified":"2025-11-17T16:41:10","modified_gmt":"2025-11-17T15:41:10","slug":"aesthetic-design-heuristic-2","status":"publish","type":"page","link":"https:\/\/varify.io\/en\/psychology-trigger\/aesthetic-design-heuristic-2\/","title":{"rendered":"Aesthetic Design Heuristic"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"14395\" class=\"elementor elementor-14395\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1f6f43b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f6f43b5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-73441fab\" data-id=\"73441fab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79ddee3d elementor-widget elementor-widget-heading\" data-id=\"79ddee3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Aesthetic Design Heuristic<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-195167f9 elementor-widget elementor-widget-text-editor\" data-id=\"195167f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">An aesthetic design increases brand confidence.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc54da4 elementor-widget elementor-widget-text-editor\" data-id=\"4dc54da4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A clear, aesthetically pleasing design has a high-quality effect. It increases confidence in one thing, making it stand out from the rest.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51a831 elementor-widget elementor-widget-eael-creative-button\" data-id=\"51a831\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"trigger-label\" data-widget_type=\"eael-creative-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"eael-creative-button-wrapper\">\n\n            <a class=\"eael-creative-button eael-creative-button--default eael-cb-icon-position-\" data-text=\"Go!\">\n            \t    \n                <div class=\"creative-button-inner\">\n\n                    \n                    <span class=\"cretive-button-text\">Increase value<\/span>\n\n                                    <\/div>\n\t                        <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6ab10f15\" data-id=\"6ab10f15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76553c0d elementor-widget elementor-widget-image\" data-id=\"76553c0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"940\" height=\"748\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/AESTHETIC-DESIGN-55E913FB-6250-4979-A9AC-A3261AD9D666-min-1-min.png\" class=\"attachment-full size-full wp-image-17157\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/AESTHETIC-DESIGN-55E913FB-6250-4979-A9AC-A3261AD9D666-min-1-min.png 940w, https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/AESTHETIC-DESIGN-55E913FB-6250-4979-A9AC-A3261AD9D666-min-1-min-300x239.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/AESTHETIC-DESIGN-55E913FB-6250-4979-A9AC-A3261AD9D666-min-1-min-768x611.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6db81317 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6db81317\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62428e83\" data-id=\"62428e83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30a80ac1 elementor-arrows-position-outside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"30a80ac1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;autoplay&quot;:&quot;no&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;navigation&quot;:&quot;both&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 di 16\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/1-2.jpg\" alt=\"1\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 di 16\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/2-2.jpg\" alt=\"2\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 di 16\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/3-2.jpg\" alt=\"3\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 di 16\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/4-2.jpg\" alt=\"4\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 di 16\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/5-2.jpg\" alt=\"5\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 di 16\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/6-2.jpg\" alt=\"6\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 di 16\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/7-2.jpg\" alt=\"7\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 di 16\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/8-2.jpg\" alt=\"8\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 di 16\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/9-2.jpg\" alt=\"9\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 di 16\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/10-2.jpg\" alt=\"10\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 di 16\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/11-2.jpg\" alt=\"11\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 di 16\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/12-2.jpg\" alt=\"12\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 di 16\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/13-2.jpg\" alt=\"13\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"14 di 16\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/14-2.jpg\" alt=\"14\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"15 di 16\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/15-1.jpg\" alt=\"15\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"16 di 16\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/16-1.jpg\" alt=\"16\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"42\" viewbox=\"0 0 21 42\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M21 36.2732L5.72681 21L21 5.72681V0L0 21L21 42V36.2732Z\" fill=\"#15897B\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"43\" viewbox=\"0 0 22 43\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1.11384 6.6495L16.2735 22.0354L0.887616 37.1951L0.845204 42.9217L22.0002 22.0778L1.15625 0.922852L1.11384 6.6495Z\" fill=\"#15897B\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-34b8abf7 elementor-reverse-tablet elementor-reverse-mobile elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34b8abf7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f0903c8 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"f0903c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e184181 elementor-widget elementor-widget-image\" data-id=\"6e184181\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"660\" height=\"660\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2022\/09\/Grafik@2x.png\" class=\"attachment-full size-full wp-image-14819\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2022\/09\/Grafik@2x.png 660w, https:\/\/varify.io\/wp-content\/uploads\/2022\/09\/elementor\/thumbs\/Grafik@2x-pv3ku3jh30k74hcjb9n6x7d0dkwh1cwvlwagyh0zw8.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2022\/09\/Grafik@2x-150x150.png 150w, https:\/\/varify.io\/wp-content\/uploads\/2022\/09\/elementor\/thumbs\/Grafik@2x-pv3ku3jhg674lvsnmxwjk10ios5ymvvldfo0sw65wk.png 330w, https:\/\/varify.io\/wp-content\/uploads\/2022\/09\/elementor\/thumbs\/Grafik@2x-pv3ku3jiwsqujhl4xmxy3bmjxl7x0zqgfl686kqtxw.png 450w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6ae6946b\" data-id=\"6ae6946b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a8a2d07 elementor-widget elementor-widget-heading\" data-id=\"6a8a2d07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When should I use the effect?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11f965cd elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"11f965cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/varify.io\/wp-content\/uploads\/elementor\/thumbs\/Grafik@2x-pv3ku3jh30k74hcjb9n6x7d0dkwh1cwvlwagyh0zw8.png\" title=\"Graphic@2x\" alt=\"Graphic@2x\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4eadaee2 elementor-widget elementor-widget-text-editor\" data-id=\"4eadaee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Aesthetic Design Heuristic falls into this category: <strong>Increase value<\/strong><\/p><p>Use the effect if you want users to consider your product as especially valuable and be willing to pay more for it.<\/p><p>Use aesthetic designs to increase the value of your product.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-24e3adcc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24e3adcc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1a881d93\" data-id=\"1a881d93\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61a4f647 elementor-widget elementor-widget-heading\" data-id=\"61a4f647\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Online examples from practice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fcaea98 elementor-widget elementor-widget-heading\" data-id=\"2fcaea98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Aesthetic elements<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a67ce2e elementor-widget elementor-widget-text-editor\" data-id=\"4a67ce2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Use aesthetic designs to increase the value of your product.<\/p><ul><li><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Use simple language\u00a0<\/span><\/li><li><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Use high-resolution images<\/span><\/li><li>Use harmonizing colors and fonts<\/li><li>Only insert elements of good quality<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-791d535f\" data-id=\"791d535f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b34a3ee elementor-arrows-position-outside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"5b34a3ee\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"best-practice-slider\" data-settings=\"{&quot;autoplay&quot;:&quot;no&quot;,&quot;slides_to_show&quot;:&quot;1&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 di 3\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-20-um-21.45.59-2.png\" alt=\"Screenshot 2023-01-20 at 21.45.59\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 di 3\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-21-um-00.16.27.png\" alt=\"https:\/\/de.wikipedia.org\/wiki\/Goldener_Schnitt\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 di 3\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-21-um-00.16.40.png\" alt=\"https:\/\/de.m.wikipedia.org\/wiki\/Datei:Mona_Lisa_Goldene_Spirale.png\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"42\" viewbox=\"0 0 21 42\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M21 36.2732L5.72681 21L21 5.72681V0L0 21L21 42V36.2732Z\" fill=\"#15897B\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"43\" viewbox=\"0 0 22 43\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1.11384 6.6495L16.2735 22.0354L0.887616 37.1951L0.845204 42.9217L22.0002 22.0778L1.15625 0.922852L1.11384 6.6495Z\" fill=\"#15897B\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-15092ed8 elementor-reverse-tablet elementor-reverse-mobile elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15092ed8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-744268b5 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"744268b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f9e4cb6 elementor-widget elementor-widget-image\" data-id=\"4f9e4cb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1125\" height=\"1134\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2022\/07\/Bild-von-iOS.jpg\" class=\"attachment-full size-full wp-image-14363\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2022\/07\/Bild-von-iOS.jpg 1125w, https:\/\/varify.io\/wp-content\/uploads\/2022\/07\/Bild-von-iOS-298x300.jpg 298w, https:\/\/varify.io\/wp-content\/uploads\/2022\/07\/Bild-von-iOS-1016x1024.jpg 1016w, https:\/\/varify.io\/wp-content\/uploads\/2022\/07\/Bild-von-iOS-150x150.jpg 150w, https:\/\/varify.io\/wp-content\/uploads\/2022\/07\/Bild-von-iOS-768x774.jpg 768w\" sizes=\"(max-width: 1125px) 100vw, 1125px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3a977b88\" data-id=\"3a977b88\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce90d46 elementor-widget elementor-widget-heading\" data-id=\"ce90d46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You should avoid<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e7fd1e8 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"5e7fd1e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1125\" height=\"1134\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2022\/07\/Bild-von-iOS.jpg\" class=\"attachment-full size-full wp-image-14363\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2022\/07\/Bild-von-iOS.jpg 1125w, https:\/\/varify.io\/wp-content\/uploads\/2022\/07\/Bild-von-iOS-298x300.jpg 298w, https:\/\/varify.io\/wp-content\/uploads\/2022\/07\/Bild-von-iOS-1016x1024.jpg 1016w, https:\/\/varify.io\/wp-content\/uploads\/2022\/07\/Bild-von-iOS-150x150.jpg 150w, https:\/\/varify.io\/wp-content\/uploads\/2022\/07\/Bild-von-iOS-768x774.jpg 768w\" sizes=\"(max-width: 1125px) 100vw, 1125px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-553f1d16 elementor-widget elementor-widget-text-editor\" data-id=\"553f1d16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avoid overwhelming your users with information.\u00a0<br \/>Be careful not to use too many different colors and fonts.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-39e59aa3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39e59aa3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64dd605b\" data-id=\"64dd605b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e996e3c elementor-widget elementor-widget-heading\" data-id=\"5e996e3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h2 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Eingabe hier...\" style=\"font-family: Poppins, sans-serif;font-weight: var( --e-global-typography-secondary-font-weight );line-height: var( --e-global-typography-secondary-line-height );font-size: var( --e-global-typography-secondary-font-size );letter-spacing: normal\">Discover more Psychological Triggers<\/h2><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-5522f255 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5522f255\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6402548d\" data-id=\"6402548d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32e85eb8 elementor-widget elementor-widget-image\" data-id=\"32e85eb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/varify.io\/en\/blog\/decoy-effect\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"748\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/decoy-min-1.png\" class=\"attachment-full size-full wp-image-21980\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/decoy-min-1.png 940w, https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/decoy-min-1-300x239.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/decoy-min-1-768x611.png 768w, https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/decoy-min-1-15x12.png 15w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ebefc2 elementor-widget elementor-widget-text-editor\" data-id=\"8ebefc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/varify.io\/en\/blog\/decoy-effect\/\"><strong><span style=\"color: var( --e-global-color-primary );\">Decoy Effect<\/span><\/strong><\/a><\/p><p style=\"text-align: center;\">The choice between two products is easier if a third, unattractive option is introduced. This makes the middle option look particularly attractive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-57ed1dee\" data-id=\"57ed1dee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61fc87b8 elementor-widget elementor-widget-image\" data-id=\"61fc87b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/varify.io\/en\/psychology-trigger\/hyperbolic-discount\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"748\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/hyperbolic-discount-min-1.png\" class=\"attachment-full size-full wp-image-21981\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/hyperbolic-discount-min-1.png 940w, https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/hyperbolic-discount-min-1-300x239.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/hyperbolic-discount-min-1-768x611.png 768w, https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/hyperbolic-discount-min-1-15x12.png 15w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78e8e2ef elementor-widget elementor-widget-text-editor\" data-id=\"78e8e2ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/varify.io\/en\/psychology-trigger\/hyperbolic-discount\/\"><strong><span style=\"color: var( --e-global-color-primary );\">Hyperbolic Discount<\/span><\/strong><\/a><\/p><p style=\"text-align: center;\">People prefer immediate gains to later gains - even when the immediate reward is less than one that is further in the future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4fc06a77\" data-id=\"4fc06a77\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7884990d elementor-widget elementor-widget-image\" data-id=\"7884990d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/varify.io\/en\/psychology-trigger\/humor-effect\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"748\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/humor-effect-min.png\" class=\"attachment-full size-full wp-image-21982\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/humor-effect-min.png 940w, https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/humor-effect-min-300x239.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/humor-effect-min-768x611.png 768w, https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/humor-effect-min-15x12.png 15w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34ce580a elementor-widget elementor-widget-text-editor\" data-id=\"34ce580a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/varify.io\/en\/psychology-trigger\/humor-effect\/\"><strong><span style=\"color: var( --e-global-color-primary );\">Humor Effect<\/span><\/strong><\/a><\/p><p style=\"text-align: center;\">People remember humorous elements more easily and better than factually presented elements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Aesthetic Design Heuristic Ein \u00e4sthetisches Design steigert das Markenvertrauen. Ein klares, \u00e4sthetisch ansprechendes Design wirkt hochwertig. Es steigert das Vertrauen in eine Sache, wodurch sie sich von anderen abheben kann. Wert steigern Wann sollte ich den Effekt einsetzen? Die Aesthetic Design Heuristic f\u00e4llt unter die Kategorie: Wert steigern Setze den Effekt ein, wenn du m\u00f6chtest, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":13998,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-14395","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/pages\/14395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/comments?post=14395"}],"version-history":[{"count":23,"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/pages\/14395\/revisions"}],"predecessor-version":[{"id":44179,"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/pages\/14395\/revisions\/44179"}],"up":[{"embeddable":true,"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/pages\/13998"}],"wp:attachment":[{"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/media?parent=14395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}