{"id":5226,"date":"2019-07-12T20:03:10","date_gmt":"2019-07-12T20:03:10","guid":{"rendered":"https:\/\/varify.io\/?page_id=5226"},"modified":"2019-07-12T20:03:10","modified_gmt":"2019-07-12T20:03:10","slug":"auswertung-deiner-a-b-tests","status":"publish","type":"page","link":"https:\/\/varify.io\/en\/dokumentation\/evaluation-your-a-b-tests\/","title":{"rendered":"Evaluation of your variants"},"content":{"rendered":"<p>Varify.io does not track any data and is therefore DSGVO compliant. The evaluation of your created variants can be done easily and completely automatically via your existing analysis tools. On the other hand, you can also use the evaluation functions of your performance marketing tools such as Google Ads or Facebook Marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Evaluation with your analysis tool <\/h2>\n\n\n\n<p>You do not need to make any additional settings to evaluate your variants with Google Analytics. The tracking is almost fully automatic. You evaluate the created variant in exactly the same way as you evaluate the core page. You will find the variant under the name of the core page with the attachment ?varify={variant name}<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2019\/07\/Bildschirmfoto-2019-07-09-um-23.03.28.png\" alt=\"\" class=\"wp-image-5214\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Evaluation with your performance marketing tool (example Google Ads)<\/h2>\n\n\n\n<p>To evaluate the performance of your variant, we recommend that you run a 50\/50 ad test with evenly distributed ads, where both ads have the same content. The only difference is that you enter the target URL of your core page (e.g. www.testpage.de\/bekleidung) in one ad and the target URL of your variant (e.g. www.testpage.de\/bekleidung?varify={variant name}) in the other.<\/p>\n\n\n\n<p>If you now compare both variants with each other, you can compare them directly based on your defined conversions and other metrics. In this way, you can see transparently what uplift the variant brings.<\/p>","protected":false},"excerpt":{"rendered":"<p>Varify.io trackt keine Daten und ist deshalb DSGVO konform. Die Auswertung deiner erstellten Varianten kannst du zum einen ganz einfach und v\u00f6llig automatisch \u00fcber deine bestehenden Analyse Tools vornehmen. Zum anderen kannst du zur Auswertung ebenfalls die Auswertungsfunktionen deiner Performance Marketing Tools wie Google Ads oder Facebook Marketing nutzen. Auswertung mit deinem Analyse Tool Um [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":4317,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-5226","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/pages\/5226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/comments?post=5226"}],"version-history":[{"count":0,"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/pages\/5226\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/pages\/4317"}],"wp:attachment":[{"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/media?parent=5226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}