{"id":36426,"date":"2025-02-28T15:42:54","date_gmt":"2025-02-28T14:42:54","guid":{"rendered":"https:\/\/varify.io\/?p=36426"},"modified":"2025-10-10T16:56:52","modified_gmt":"2025-10-10T14:56:52","slug":"server-side-tracking","status":"publish","type":"post","link":"https:\/\/varify.io\/en\/blog\/server-side-tracking\/","title":{"rendered":"Server-side tracking with Google Tag Manager and GA4: More control over your data"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36426\" class=\"elementor elementor-36426\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-30c171f e-flex e-con-boxed e-con e-parent\" data-id=\"30c171f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d2372ce e-con-full e-flex e-con e-child\" data-id=\"d2372ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-480be55 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"480be55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2025\/02\/Server-Side-Tracking.png\" class=\"attachment-full size-full wp-image-36439\" alt=\"Server Side Tracking\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2025\/02\/Server-Side-Tracking.png 800w, https:\/\/varify.io\/wp-content\/uploads\/2025\/02\/Server-Side-Tracking-300x300.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2025\/02\/Server-Side-Tracking-150x150.png 150w, https:\/\/varify.io\/wp-content\/uploads\/2025\/02\/Server-Side-Tracking-768x768.png 768w, https:\/\/varify.io\/wp-content\/uploads\/2025\/02\/Server-Side-Tracking-12x12.png 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1c1f8f elementor-widget elementor-widget-text-editor\" data-id=\"e1c1f8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die Art und Weise, wie Daten im Web erfasst werden, ver\u00e4ndert sich rasant. Datenschutzbestimmungen wie die DSGVO und versch\u00e4rfte Browser-Regelungen erschweren es, pr\u00e4zise und vollst\u00e4ndige Tracking-Daten zu sammeln. Ad-Blocker und Einschr\u00e4nkungen in Safari oder Firefox f\u00fchren dazu, dass herk\u00f6mmliches Client-Side Tracking oft nicht mehr alle relevanten Interaktionen erfasst.<\/p><p>Das Resultat? Unvollst\u00e4ndige Datens\u00e4tze, verzerrte Analysen und eine schlechtere Grundlage f\u00fcr datenbasierte Entscheidungen.<\/p><p><strong>Server-Side Tracking<\/strong> ist die Antwort auf diese Herausforderungen \u2013 es verbessert nicht nur die Datenqualit\u00e4t, sondern gibt dir auch mehr Kontrolle dar\u00fcber, was mit den gesammelten Informationen passiert.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d7cd9cf e-con-full e-flex e-con e-child\" data-id=\"d7cd9cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8159eb6 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"8159eb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2025\/02\/Server-Side-Tracking-300x300.png\" class=\"attachment-medium size-medium wp-image-36439\" alt=\"Server Side Tracking\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2025\/02\/Server-Side-Tracking-300x300.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2025\/02\/Server-Side-Tracking-150x150.png 150w, https:\/\/varify.io\/wp-content\/uploads\/2025\/02\/Server-Side-Tracking-768x768.png 768w, https:\/\/varify.io\/wp-content\/uploads\/2025\/02\/Server-Side-Tracking-12x12.png 12w, https:\/\/varify.io\/wp-content\/uploads\/2025\/02\/Server-Side-Tracking.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0137380 e-flex e-con-boxed e-con e-parent\" data-id=\"0137380\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e82abef elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-hidden-desktop elementor-widget elementor-widget-table-of-contents\" data-id=\"e82abef\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.om-bar.alert--banner&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;marker_view&quot;:&quot;numbers&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tInhaltsverzeichnis\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__e82abef\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-8d21491 e-flex e-con-boxed e-con e-parent\" data-id=\"8d21491\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8199681 elementor-widget elementor-widget-heading\" data-id=\"8199681\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Was ist Server-Side Tracking?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed393fc elementor-widget elementor-widget-text-editor\" data-id=\"ed393fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Beim klassischen Client-Side Tracking werden Daten direkt im Browser des Nutzers erfasst und dann an Analyse- und Marketing-Plattformen wie Google Analytics 4 (GA4) oder Google Ads gesendet. Das Problem dabei? Browser-Restriktionen und Ad-Blocker k\u00f6nnen dieses Tracking verhindern oder einschr\u00e4nken.<\/p><ul><li>Beim Server-Side Tracking funktioniert das anders:<br \/>Statt die Daten direkt vom Browser an GA4 zu senden, werden sie zuerst an einen eigenen Tracking-Server weitergeleitet.<\/li><li>Dort k\u00f6nnen die Daten gefiltert, angereichert und optimiert werden, bevor sie an GA4 und andere Tools gesendet werden.<\/li><li>Diese Methode hilft, Datenverluste zu minimieren, die Ladegeschwindigkeit der Website zu verbessern und den Datenschutz besser zu steuern.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47eadb1 elementor-widget elementor-widget-text-editor\" data-id=\"47eadb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ein bew\u00e4hrtes Setup f\u00fcr Server-Side Tracking ist die Kombination aus <strong>Google Tag Manager<\/strong> (Server-Side) und <strong>Google Analytics 4<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9a984cb e-flex e-con-boxed e-con e-parent\" data-id=\"9a984cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87803ae elementor-widget elementor-widget-heading\" data-id=\"87803ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Welche Vorteile bietet Server-Side Tracking?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1e2284a e-con-full e-flex e-con e-child\" data-id=\"1e2284a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c942034 e-con-full e-flex e-con e-child\" data-id=\"c942034\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-661b6b6 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"661b6b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-8422c85 e-con-full e-flex e-con e-child\" data-id=\"8422c85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3df739b elementor-widget elementor-widget-text-editor\" data-id=\"3df739b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Bessere Datenqualit\u00e4t<\/h3><p>Durch die Umgehung von Ad-Blockern und Tracking-Sperren in modernen Browsern erh\u00e4ltst du vollst\u00e4ndigere und genauere Daten \u2013 eine essenzielle Grundlage f\u00fcr aussagekr\u00e4ftige Analysen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-febd1a5 e-con-full e-flex e-con e-child\" data-id=\"febd1a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f5c77ec e-con-full e-flex e-con e-child\" data-id=\"f5c77ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23f3485 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"23f3485\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-crosshairs\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c316402 e-con-full e-flex e-con e-child\" data-id=\"c316402\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8fb8a9 elementor-widget elementor-widget-text-editor\" data-id=\"a8fb8a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Genauere Attribution &amp; Conversion-Tracking<\/h3><p>Viele Conversions werden in herk\u00f6mmlichem Tracking \u00fcbersehen, weil Drittanbieter-Cookies blockiert oder Sitzungen fr\u00fchzeitig beendet werden. Mit Server-Side Tracking kannst du mehr Conversions erfassen und Werbema\u00dfnahmen pr\u00e4ziser auswerten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3d6b877 e-con-full e-flex e-con e-child\" data-id=\"3d6b877\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-bdeab64 e-con-full e-flex e-con e-child\" data-id=\"bdeab64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eab032d elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"eab032d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-lock\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-842eaba e-con-full e-flex e-con e-child\" data-id=\"842eaba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2cf3b7 elementor-widget elementor-widget-text-editor\" data-id=\"d2cf3b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Mehr Kontrolle \u00fcber die Daten<\/h3><p>Du entscheidest, welche Daten an Analyse- und Werbeplattformen gesendet werden. Sensible Informationen k\u00f6nnen noch auf deinem Server anonymisiert oder gefiltert werden, bevor sie weitergegeben werden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9ad43e7 e-con-full e-flex e-con e-child\" data-id=\"9ad43e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ffac489 e-con-full e-flex e-con e-child\" data-id=\"ffac489\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7eca7c3 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7eca7c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-bolt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ebeb1ed e-con-full e-flex e-con e-child\" data-id=\"ebeb1ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b1f8b1 elementor-widget elementor-widget-text-editor\" data-id=\"1b1f8b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Schnellere Ladezeiten f\u00fcr Nutzer<\/h3><p>Weniger direkte Tracking-Skripte im Browser bedeuten weniger JavaScript, das die Website verlangsamt. So verbessert sich die Performance deiner Seite \u2013 ein Pluspunkt f\u00fcr die User Experience und das Google-Ranking.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7ffebd9 e-con-full e-flex e-con e-child\" data-id=\"7ffebd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d9419de e-con-full e-flex e-con e-child\" data-id=\"d9419de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81ec2c4 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"81ec2c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-142d129 e-con-full e-flex e-con e-child\" data-id=\"142d129\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9b20af elementor-widget elementor-widget-text-editor\" data-id=\"e9b20af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Bessere Datenschutz-Compliance<\/h3><p>Durch die zus\u00e4tzliche Verarbeitungsebene kannst du Daten DSGVO-konform handhaben. Beispielsweise kannst du IP-Adressen anonymisieren oder steuern, welche Daten an Drittanbieter gesendet werden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-fdcaa57 e-flex e-con-boxed e-con e-parent\" data-id=\"fdcaa57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0df371f elementor-widget elementor-widget-heading\" data-id=\"0df371f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wie l\u00e4sst sich Server-Side Tracking mit GA4 umsetzen?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a1ac53 elementor-widget elementor-widget-text-editor\" data-id=\"6a1ac53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die Implementierung von Server-Side Tracking klingt komplex, ist aber mit den richtigen Tools relativ einfach. Besonders praktisch ist die Nutzung von Google Tag Manager (Server-Side) in Verbindung mit GA4.<\/p><p>Kurz gesagt l\u00e4uft die Einrichtung so ab:<\/p><ol><li>Ein Server-Container im Google Tag Manager wird erstellt.<\/li><li>GA4 wird so konfiguriert, dass Daten an diesen Server-Container gesendet werden.<\/li><li>Die Daten werden im Server-Container verarbeitet und an Google Analytics sowie weitere Plattformen weitergeleitet.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8adb61 elementor-widget elementor-widget-text-editor\" data-id=\"c8adb61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/varify.io\/de\/nutzerdokumentation\/integration-via-google-tag-manager-server-side\/\" rel=\"noopener\">Eine detaillierte Anleitung, wie du das Schritt f\u00fcr Schritt umsetzt, findest du in unserem Implementierungs-Guide f\u00fcr GA4 Server-Side Tracking.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b29a7b9 e-flex e-con-boxed e-con e-parent\" data-id=\"b29a7b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d5749a elementor-widget elementor-widget-heading\" data-id=\"8d5749a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fazit: Warum sich der Umstieg lohnt\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59b976c elementor-widget elementor-widget-text-editor\" data-id=\"59b976c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Server-Side Tracking mit Google Tag Manager und GA4 ist eine zukunftssichere L\u00f6sung f\u00fcr pr\u00e4zisere Analysen und bessere Kontrolle \u00fcber deine Daten. Es hilft, Datenverluste durch Browser-Restriktionen und Ad-Blocker zu minimieren, optimiert die Ladegeschwindigkeit deiner Website und erleichtert die Einhaltung von Datenschutzvorgaben.<\/p><p class=\"p1\">Wer sich intensiver mit Tracking besch\u00e4ftigt und langfristig auf zuverl\u00e4ssige Daten angewiesen ist, sollte sich mit dieser Methode auseinandersetzen. Die Investition in eine Server-Side Infrastruktur zahlt sich aus \u2013 f\u00fcr bessere Datenqualit\u00e4t, genauere Analysen und mehr Flexibilit\u00e4t im Umgang mit Tracking-Informationen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-db2a76f e-flex e-con-boxed e-con e-parent\" data-id=\"db2a76f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae75be3 elementor-widget elementor-widget-heading\" data-id=\"ae75be3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Das k\u00f6nnte dich auch interessieren\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-eaa3bf6 e-flex e-con-boxed e-con e-parent\" data-id=\"eaa3bf6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b3f1375 e-con-full e-flex e-con e-child\" data-id=\"b3f1375\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22a846f elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"22a846f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/varify.io\/de\/blog\/ab-testing\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/varify.io\/wp-content\/uploads\/elementor\/thumbs\/ab-testing-preview-de-en-esp-tr-qr1pik2gpu2wzide0mrc4h3oym6kpxo9l4d1sp7280.png\" title=\"ab-testing-preview-de-en-esp-tr\" alt=\"ab-testing-preview-de-en-esp-tr\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4910462 elementor-widget elementor-widget-heading\" data-id=\"4910462\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/varify.io\/de\/blog\/ab-testing\/\">A\/B Testing<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-bb379e0 e-con-full e-flex e-con e-child\" data-id=\"bb379e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89ec12f elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"89ec12f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/varify.io\/de\/blog\/big-query-ab-testing\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/varify.io\/wp-content\/uploads\/elementor\/thumbs\/bigquery-preview-de-en-r09aw7r4uvhlx0tr7k22enl4tkj92w5asn2qpl0wzk.png\" title=\"bigquery-preview-de-en\" alt=\"bigquery-preview-de-en\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28f03e3 elementor-widget elementor-widget-heading\" data-id=\"28f03e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/varify.io\/de\/blog\/big-query-ab-testing\/\">Big Query A\/B Testing<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-48bb219 e-flex e-con-boxed e-con e-parent\" data-id=\"48bb219\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c583cc4 e-con-full e-flex e-con e-child\" data-id=\"c583cc4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b3a8d6 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"3b3a8d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/varify.io\/de\/blog\/shopify-themes-ab-testing\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/varify.io\/wp-content\/uploads\/elementor\/thumbs\/Shopify-Themes-A_B-Testing-de-eng-qyla3bdkq8clxhjjqvl5sev8i449drlx5c491vegw0.png\" title=\"Shopify Themes A_B Testing-de-eng\" alt=\"Shopify Themes A_B Testing-de-eng\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58b17b4 elementor-widget elementor-widget-heading\" data-id=\"58b17b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/varify.io\/de\/blog\/shopify-themes-ab-testing\/\">Shopify Themes A\/B Testing<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c6e0774 e-con-full e-flex e-con e-child\" data-id=\"c6e0774\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c9a7f8 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"5c9a7f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/varify.io\/de\/blog\/ab-testing-tools\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/varify.io\/wp-content\/uploads\/elementor\/thumbs\/preview-ab-testing-tools-de-en-rb305jakejeriap6jmt4e7itpl04catjuhetl5fksg.png\" title=\"preview-ab-testing-tools-de-en\" alt=\"preview-ab-testing-tools-de-en\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-298d3f6 elementor-widget elementor-widget-heading\" data-id=\"298d3f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/varify.io\/de\/blog\/ab-testing-tools\/\">A\/B Testing Tools<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Die Art und Weise, wie Daten im Web erfasst werden, ver\u00e4ndert sich rasant. Datenschutzbestimmungen wie die DSGVO und versch\u00e4rfte Browser-Regelungen erschweren es, pr\u00e4zise und vollst\u00e4ndige Tracking-Daten zu sammeln. Ad-Blocker und Einschr\u00e4nkungen in Safari oder Firefox f\u00fchren dazu, dass herk\u00f6mmliches Client-Side Tracking oft nicht mehr alle relevanten Interaktionen erfasst. Das Resultat? Unvollst\u00e4ndige Datens\u00e4tze, verzerrte Analysen und [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[12,103],"tags":[],"class_list":["post-36426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-blog-a-b-testing"],"_links":{"self":[{"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/posts\/36426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/comments?post=36426"}],"version-history":[{"count":25,"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/posts\/36426\/revisions"}],"predecessor-version":[{"id":42706,"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/posts\/36426\/revisions\/42706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/media\/37194"}],"wp:attachment":[{"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/media?parent=36426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/categories?post=36426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/varify.io\/en\/wp-json\/wp\/v2\/tags?post=36426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}