{"id":14395,"date":"2022-08-04T13:29:22","date_gmt":"2022-08-04T11:29:22","guid":{"rendered":"https:\/\/varify.io\/?page_id=14395"},"modified":"2025-11-17T16:41:10","modified_gmt":"2025-11-17T15:41:10","slug":"aesthetic-design-heuristic-2","status":"publish","type":"page","link":"https:\/\/varify.io\/fr\/psychology-trigger\/aesthetic-design-heuristic-2\/","title":{"rendered":"Aesthetic Design Heuristic"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"14395\" class=\"elementor elementor-14395\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1f6f43b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f6f43b5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-73441fab\" data-id=\"73441fab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79ddee3d elementor-widget elementor-widget-heading\" data-id=\"79ddee3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Aesthetic Design Heuristic<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-195167f9 elementor-widget elementor-widget-text-editor\" data-id=\"195167f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un design esth\u00e9tique renforce la confiance envers la marque.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc54da4 elementor-widget elementor-widget-text-editor\" data-id=\"4dc54da4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un design clair et esth\u00e9tiquement attrayant donne une impression de qualit\u00e9. Il augmente la confiance en une chose, ce qui lui permet de se distinguer des autres.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51a831 elementor-widget elementor-widget-eael-creative-button\" data-id=\"51a831\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"trigger-label\" data-widget_type=\"eael-creative-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"eael-creative-button-wrapper\">\n\n            <a class=\"eael-creative-button eael-creative-button--default eael-cb-icon-position-\" data-text=\"Go!\">\n            \t    \n                <div class=\"creative-button-inner\">\n\n                    \n                    <span class=\"cretive-button-text\">Augmenter la valeur<\/span>\n\n                                    <\/div>\n\t                        <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6ab10f15\" data-id=\"6ab10f15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76553c0d elementor-widget elementor-widget-image\" data-id=\"76553c0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"940\" height=\"748\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/AESTHETIC-DESIGN-55E913FB-6250-4979-A9AC-A3261AD9D666-min-1-min.png\" class=\"attachment-full size-full wp-image-17157\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/AESTHETIC-DESIGN-55E913FB-6250-4979-A9AC-A3261AD9D666-min-1-min.png 940w, https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/AESTHETIC-DESIGN-55E913FB-6250-4979-A9AC-A3261AD9D666-min-1-min-300x239.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/AESTHETIC-DESIGN-55E913FB-6250-4979-A9AC-A3261AD9D666-min-1-min-768x611.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6db81317 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6db81317\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62428e83\" data-id=\"62428e83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30a80ac1 elementor-arrows-position-outside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"30a80ac1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;autoplay&quot;:&quot;no&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;navigation&quot;:&quot;both&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carousel d&#039;images\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 16\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/1-2.jpg\" alt=\"1\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 sur 16\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/2-2.jpg\" alt=\"2\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 sur 16\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/3-2.jpg\" alt=\"3\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 sur 16\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" 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aria-roledescription=\"slide\" aria-label=\"8 sur 16\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/8-2.jpg\" alt=\"8\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 sur 16\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/9-2.jpg\" alt=\"9\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 sur 16\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/10-2.jpg\" alt=\"10\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 sur 16\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" 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fill=\"#15897B\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"43\" viewbox=\"0 0 22 43\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1.11384 6.6495L16.2735 22.0354L0.887616 37.1951L0.845204 42.9217L22.0002 22.0778L1.15625 0.922852L1.11384 6.6495Z\" fill=\"#15897B\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-34b8abf7 elementor-reverse-tablet elementor-reverse-mobile elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34b8abf7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f0903c8 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"f0903c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e184181 elementor-widget elementor-widget-image\" data-id=\"6e184181\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"660\" height=\"660\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2022\/09\/Grafik@2x.png\" class=\"attachment-full size-full wp-image-14819\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2022\/09\/Grafik@2x.png 660w, https:\/\/varify.io\/wp-content\/uploads\/2022\/09\/elementor\/thumbs\/Grafik@2x-pv3ku3jh30k74hcjb9n6x7d0dkwh1cwvlwagyh0zw8.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2022\/09\/Grafik@2x-150x150.png 150w, https:\/\/varify.io\/wp-content\/uploads\/2022\/09\/elementor\/thumbs\/Grafik@2x-pv3ku3jhg674lvsnmxwjk10ios5ymvvldfo0sw65wk.png 330w, https:\/\/varify.io\/wp-content\/uploads\/2022\/09\/elementor\/thumbs\/Grafik@2x-pv3ku3jiwsqujhl4xmxy3bmjxl7x0zqgfl686kqtxw.png 450w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6ae6946b\" data-id=\"6ae6946b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a8a2d07 elementor-widget elementor-widget-heading\" data-id=\"6a8a2d07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quand dois-je utiliser cet effet ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11f965cd elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"11f965cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/varify.io\/wp-content\/uploads\/elementor\/thumbs\/Grafik@2x-pv3ku3jh30k74hcjb9n6x7d0dkwh1cwvlwagyh0zw8.png\" title=\"Graphique@2x\" alt=\"Graphique@2x\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4eadaee2 elementor-widget elementor-widget-text-editor\" data-id=\"4eadaee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L'heuristique du design esth\u00e9tique rel\u00e8ve de la cat\u00e9gorie : <strong>Augmenter la valeur<\/strong><\/p><p>Utilise cet effet si tu souhaites que les utilisateurs consid\u00e8rent ton produit comme particuli\u00e8rement pr\u00e9cieux et soient pr\u00eats \u00e0 payer plus cher pour l'acqu\u00e9rir.<\/p><p>Utilise des designs esth\u00e9tiques pour augmenter la valeur de ton produit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-24e3adcc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24e3adcc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1a881d93\" data-id=\"1a881d93\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61a4f647 elementor-widget elementor-widget-heading\" data-id=\"61a4f647\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Exemples concrets en ligne<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fcaea98 elementor-widget elementor-widget-heading\" data-id=\"2fcaea98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00c9l\u00e9ments esth\u00e9tiques<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a67ce2e elementor-widget elementor-widget-text-editor\" data-id=\"4a67ce2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Utilise des designs esth\u00e9tiques pour augmenter la valeur de ton produit.<\/p><ul><li><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Utilise un langage simple\u00a0<\/span><\/li><li><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Utilisez des images en haute r\u00e9solution<\/span><\/li><li>Utilise des couleurs et des polices qui s'harmonisent entre elles<\/li><li>N'ins\u00e8re que des \u00e9l\u00e9ments de bonne qualit\u00e9<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-791d535f\" data-id=\"791d535f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b34a3ee elementor-arrows-position-outside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"5b34a3ee\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"best-practice-slider\" data-settings=\"{&quot;autoplay&quot;:&quot;no&quot;,&quot;slides_to_show&quot;:&quot;1&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carousel d&#039;images\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 3\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-20-um-21.45.59-2.png\" alt=\"Capture d&#039;\u00e9cran du 20 janvier 2023 \u00e0 21 h 45 min 59 s\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 sur 3\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-21-um-00.16.27.png\" alt=\"https:\/\/de.wikipedia.org\/wiki\/Goldener_Schnitt\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 sur 3\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/01\/Bildschirmfoto-2023-01-21-um-00.16.40.png\" alt=\"https:\/\/de.m.wikipedia.org\/wiki\/Datei:Mona_Lisa_Goldene_Spirale.png\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"42\" viewbox=\"0 0 21 42\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M21 36.2732L5.72681 21L21 5.72681V0L0 21L21 42V36.2732Z\" fill=\"#15897B\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"43\" viewbox=\"0 0 22 43\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1.11384 6.6495L16.2735 22.0354L0.887616 37.1951L0.845204 42.9217L22.0002 22.0778L1.15625 0.922852L1.11384 6.6495Z\" fill=\"#15897B\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-15092ed8 elementor-reverse-tablet elementor-reverse-mobile elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15092ed8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-744268b5 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"744268b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f9e4cb6 elementor-widget elementor-widget-image\" data-id=\"4f9e4cb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1125\" height=\"1134\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2022\/07\/Bild-von-iOS.jpg\" class=\"attachment-full size-full wp-image-14363\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2022\/07\/Bild-von-iOS.jpg 1125w, https:\/\/varify.io\/wp-content\/uploads\/2022\/07\/Bild-von-iOS-298x300.jpg 298w, https:\/\/varify.io\/wp-content\/uploads\/2022\/07\/Bild-von-iOS-1016x1024.jpg 1016w, https:\/\/varify.io\/wp-content\/uploads\/2022\/07\/Bild-von-iOS-150x150.jpg 150w, https:\/\/varify.io\/wp-content\/uploads\/2022\/07\/Bild-von-iOS-768x774.jpg 768w\" sizes=\"(max-width: 1125px) 100vw, 1125px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3a977b88\" data-id=\"3a977b88\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce90d46 elementor-widget elementor-widget-heading\" data-id=\"ce90d46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Voici ce que tu devrais \u00e9viter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e7fd1e8 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"5e7fd1e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1125\" height=\"1134\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2022\/07\/Bild-von-iOS.jpg\" class=\"attachment-full size-full wp-image-14363\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2022\/07\/Bild-von-iOS.jpg 1125w, https:\/\/varify.io\/wp-content\/uploads\/2022\/07\/Bild-von-iOS-298x300.jpg 298w, https:\/\/varify.io\/wp-content\/uploads\/2022\/07\/Bild-von-iOS-1016x1024.jpg 1016w, https:\/\/varify.io\/wp-content\/uploads\/2022\/07\/Bild-von-iOS-150x150.jpg 150w, https:\/\/varify.io\/wp-content\/uploads\/2022\/07\/Bild-von-iOS-768x774.jpg 768w\" sizes=\"(max-width: 1125px) 100vw, 1125px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-553f1d16 elementor-widget elementor-widget-text-editor\" data-id=\"553f1d16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c9vite de submerger tes utilisateurs d'informations.\u00a0<br \/>Veille \u00e0 ne pas utiliser trop de couleurs et de polices diff\u00e9rentes.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-39e59aa3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39e59aa3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64dd605b\" data-id=\"64dd605b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e996e3c elementor-widget elementor-widget-heading\" data-id=\"5e996e3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h2 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Eingabe hier...\" style=\"font-family: Poppins, sans-serif;font-weight: var( --e-global-typography-secondary-font-weight );line-height: var( --e-global-typography-secondary-line-height );font-size: var( --e-global-typography-secondary-font-size );letter-spacing: normal;word-spacing: 0px\">D\u00e9couvre d'autres d\u00e9clencheurs psychologiques<\/h2><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-5522f255 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5522f255\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6402548d\" data-id=\"6402548d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32e85eb8 elementor-widget elementor-widget-image\" data-id=\"32e85eb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/varify.io\/fr\/blog\/decoy-effect\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"748\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/decoy-min-1.png\" class=\"attachment-full size-full wp-image-21980\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/decoy-min-1.png 940w, https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/decoy-min-1-300x239.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/decoy-min-1-768x611.png 768w, https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/decoy-min-1-15x12.png 15w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ebefc2 elementor-widget elementor-widget-text-editor\" data-id=\"8ebefc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/varify.io\/fr\/blog\/decoy-effect\/\"><strong><span style=\"color: var( --e-global-color-primary );\">Effet d\u00e9coyeur<\/span><\/strong><\/a><\/p><p style=\"text-align: center;\">Le choix entre deux produits est plus facile lorsqu'une troisi\u00e8me option, peu attrayante, est introduite. Ainsi, l'option interm\u00e9diaire semble particuli\u00e8rement attractive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-57ed1dee\" data-id=\"57ed1dee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61fc87b8 elementor-widget elementor-widget-image\" data-id=\"61fc87b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/varify.io\/fr\/psychology-trigger\/hyperbolic-discount\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"748\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/hyperbolic-discount-min-1.png\" class=\"attachment-full size-full wp-image-21981\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/hyperbolic-discount-min-1.png 940w, https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/hyperbolic-discount-min-1-300x239.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/hyperbolic-discount-min-1-768x611.png 768w, https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/hyperbolic-discount-min-1-15x12.png 15w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78e8e2ef elementor-widget elementor-widget-text-editor\" data-id=\"78e8e2ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/varify.io\/fr\/psychology-trigger\/hyperbolic-discount\/\"><strong><span style=\"color: var( --e-global-color-primary );\">Hyperbolic Discount<\/span><\/strong><\/a><\/p><p style=\"text-align: center;\">Les gens pr\u00e9f\u00e8rent les gains imm\u00e9diats aux gains ult\u00e9rieurs, m\u00eame si la r\u00e9compense imm\u00e9diate est moins importante que celle qui se situe plus loin dans le futur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4fc06a77\" data-id=\"4fc06a77\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7884990d elementor-widget elementor-widget-image\" data-id=\"7884990d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/varify.io\/fr\/psychology-trigger\/humor-effect\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"748\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/humor-effect-min.png\" class=\"attachment-full size-full wp-image-21982\" alt=\"\" srcset=\"https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/humor-effect-min.png 940w, https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/humor-effect-min-300x239.png 300w, https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/humor-effect-min-768x611.png 768w, https:\/\/varify.io\/wp-content\/uploads\/2023\/05\/humor-effect-min-15x12.png 15w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34ce580a elementor-widget elementor-widget-text-editor\" data-id=\"34ce580a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/varify.io\/fr\/psychology-trigger\/humor-effect\/\"><strong><span style=\"color: var( --e-global-color-primary );\">Effet humoristique<\/span><\/strong><\/a><\/p><p style=\"text-align: center;\">Les gens retiennent plus facilement et mieux les \u00e9l\u00e9ments pr\u00e9sent\u00e9s avec humour que ceux pr\u00e9sent\u00e9s de mani\u00e8re factuelle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Aesthetic Design Heuristic Ein \u00e4sthetisches Design steigert das Markenvertrauen. Ein klares, \u00e4sthetisch ansprechendes Design wirkt hochwertig. Es steigert das Vertrauen in eine Sache, wodurch sie sich von anderen abheben kann. Wert steigern Wann sollte ich den Effekt einsetzen? Die Aesthetic Design Heuristic f\u00e4llt unter die Kategorie: Wert steigern Setze den Effekt ein, wenn du m\u00f6chtest, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":13998,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-14395","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/varify.io\/fr\/wp-json\/wp\/v2\/pages\/14395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/varify.io\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/varify.io\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/varify.io\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/varify.io\/fr\/wp-json\/wp\/v2\/comments?post=14395"}],"version-history":[{"count":23,"href":"https:\/\/varify.io\/fr\/wp-json\/wp\/v2\/pages\/14395\/revisions"}],"predecessor-version":[{"id":44179,"href":"https:\/\/varify.io\/fr\/wp-json\/wp\/v2\/pages\/14395\/revisions\/44179"}],"up":[{"embeddable":true,"href":"https:\/\/varify.io\/fr\/wp-json\/wp\/v2\/pages\/13998"}],"wp:attachment":[{"href":"https:\/\/varify.io\/fr\/wp-json\/wp\/v2\/media?parent=14395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}