{"id":6841,"date":"2020-05-04T18:13:26","date_gmt":"2020-05-04T18:13:26","guid":{"rendered":"https:\/\/varify.io\/?page_id=6841"},"modified":"2020-05-04T18:13:26","modified_gmt":"2020-05-04T18:13:26","slug":"use-case-anzeigenbezogene-landing-pages","status":"publish","type":"page","link":"https:\/\/varify.io\/pt\/caso-de-uso-paginas-de-destino-relacionadas-a-exibicao\/","title":{"rendered":"Caso de uso: p\u00e1ginas de destino relacionadas a an\u00fancios"},"content":{"rendered":"
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Casos de uso variados<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pesquisar:<\/b> P\u00e1ginas de destino relacionadas a an\u00fancios<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Mostrar a p\u00e1gina de destino correspondente a cada an\u00fancio<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cada consulta de pesquisa \u00e9 diferente. Por isso, \u00e9 ainda mais importante que o an\u00fancio colocado corresponda \u00e0 consulta de pesquisa da melhor maneira poss\u00edvel.<\/span><\/p>

Portanto, os an\u00fancios geralmente diferem em sua tonalidade, abordagem ao usu\u00e1rio e propostas de valor. O usu\u00e1rio decide clicar no an\u00fancio com base em seu texto.<\/span><\/p>

\u00a0<\/span><\/p>

Ao refletir o conte\u00fado do an\u00fancio na p\u00e1gina de destino, ele se torna imediatamente mais relevante para o usu\u00e1rio. O usu\u00e1rio tem a sensa\u00e7\u00e3o de que chegou \u00e0 p\u00e1gina certa.<\/p>

Isso reduz as rejei\u00e7\u00f5es imediatas e aumenta as convers\u00f5es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Diferentes motiva\u00e7\u00f5es do usu\u00e1rio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Status Quo: <\/b>Os cardig\u00e3s s\u00e3o anunciados com tr\u00eas an\u00fancios diferentes.
A cada vez, o foco est\u00e1 em uma motiva\u00e7\u00e3o diferente do usu\u00e1rio

a) Elegante e moderno
b) Favor\u00e1vel \/ melhor oferta
c) Aconchegante para o outono<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sem varia\u00e7\u00e3o<\/div><\/div><\/div><\/div>
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Com a Varify<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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Sem varia\u00e7\u00e3o:<\/b><\/p>\n

Todos os tr\u00eas an\u00fancios redirecionam para a mesma p\u00e1gina de destino. O usu\u00e1rio v\u00ea uma lista de cardig\u00e3s sem que a motiva\u00e7\u00e3o do an\u00fancio seja levada para a p\u00e1gina de destino.<\/span><\/p>\n

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 <\/span>Com o Varify:<\/b><\/p>\n

Cada um dos tr\u00eas an\u00fancios \u00e9 redirecionado para uma p\u00e1gina de destino especialmente otimizada. Isso permite que a motiva\u00e7\u00e3o do usu\u00e1rio seja captada com uma imagem principal adequada e um t\u00edtulo relevante, para que o pesquisador tenha a sensa\u00e7\u00e3o de que est\u00e1 no lugar certo.<\/p>\n

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palestrante principal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Assista \u00e0 minha \u00faltima palestra sobre marketing na era digital<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Varify Use Cases Suche: Anzeigenbezogene Landing Pages Zeige zu jeder Anzeige die passende Landing page Jede Suchanfrage ist anders. Deshalb ist es auch umso wichtiger, dass die entsprechend geschaltete Anzeige die Suchanfrage bestm\u00f6glich aufgreift. Anzeigen unterscheiden sich deshalb h\u00e4ufig in ihrer Tonalit\u00e4t, Nutzeransprachen und den Werteversprechen. Der Nutzer entscheidet sich aufgrund der Formulierung der Anzeige […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-6841","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/varify.io\/pt\/wp-json\/wp\/v2\/pages\/6841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/varify.io\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/varify.io\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/varify.io\/pt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/varify.io\/pt\/wp-json\/wp\/v2\/comments?post=6841"}],"version-history":[{"count":0,"href":"https:\/\/varify.io\/pt\/wp-json\/wp\/v2\/pages\/6841\/revisions"}],"wp:attachment":[{"href":"https:\/\/varify.io\/pt\/wp-json\/wp\/v2\/media?parent=6841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}