{"id":20468,"date":"2023-05-07T18:14:03","date_gmt":"2023-05-07T16:14:03","guid":{"rendered":"https:\/\/varify.io\/?page_id=20468"},"modified":"2024-10-26T14:39:31","modified_gmt":"2024-10-26T12:39:31","slug":"case-study-carglass","status":"publish","type":"page","link":"https:\/\/varify.io\/tr\/oernek-olay-incelemesi-carglass\/","title":{"rendered":"\u00d6rnek \u00c7al\u0131\u015fma - Carglass\u00ae"},"content":{"rendered":"
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\u00d6rnek \u00c7al\u0131\u015fma - Carglass\u00ae<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cam kaplamalar\u0131n rezervasyon oran\u0131n\u0131n yinelemeli optimizasyonu <\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Carglass\u00ae yayg\u0131n olarak \"Carglass\u00ae onar\u0131r, Carglass\u00ae de\u011fi\u015ftirir\" reklamlar\u0131yla bilinir.
Bu itibar\u0131ndan dolay\u0131 Carglass\u00ae, arac\u0131n\u0131zda cam hasar\u0131 meydana geldi\u011finde genellikle ilk ba\u015fvurulan yerdir.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\n \n Sonu\u00e7lara<\/span>\n\n <\/div>\n\t <\/a>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\u0130lk durum<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Carglass\u00ae, ara\u00e7taki cam hasar\u0131n\u0131 de\u011fi\u015ftirmenin ve onarman\u0131n yan\u0131 s\u0131ra \u00f6n cam s\u0131zd\u0131rmazl\u0131\u011f\u0131 gibi ba\u015fka ek \u00fcr\u00fcnler de sunmaktad\u0131r.
Bu, randevu rezervasyon s\u00fcrecinin son ad\u0131m\u0131nda ek bir \u00fcr\u00fcn olarak \u00e7evrimi\u00e7i eklenebilir. Randevu s\u0131ras\u0131nda, hasar onar\u0131ld\u0131ktan sonra \u00f6n cama \u00f6n cam dolgu macunu uygulan\u0131r. <\/span><\/p>

Ama\u00e7, A\/B testleri arac\u0131l\u0131\u011f\u0131yla s\u00fcrekli optimizasyon yoluyla tekrar rezervasyon oran\u0131nda s\u00fcrekli bir art\u0131\u015f elde etmektir. Carglass\u00ae '\u0131n talebi \u00fczerine tekrar rezervasyon oran\u0131 a\u00e7\u0131klanmamaktad\u0131r.<\/i><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Optimizasyon s\u00fcreci<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Carglass\u00ae, web sitesini ve \u00e7evrimi\u00e7i rezervasyon s\u00fcrecini Ekip s\u00fcreci<\/strong>. Ekip, yeni test fikirlerini ve hipotezlerini tart\u0131\u015fmak \u00fczere haftada bir kez toplan\u0131r.
Bunlar daha sonra birlikte analiz edilir \u00f6ncelikli<\/strong> ve bir Roadmap<\/strong> d\u00fczenlendi. Optimizasyon ekibi a\u015fa\u011f\u0131daki alanlardan dijital uzmanlardan olu\u015fmaktad\u0131r SEO, SEA, e-posta pazarlama, \u00fcr\u00fcn sahipleri ve UX tasar\u0131mc\u0131lar\u0131<\/strong>.
Varify GmbH'den Steffen Schulz, optimizasyon s\u00fcrecini y\u00f6netmek ve koordine etmek i\u00e7in Ocak 2022'den bu yana ekibe destek veriyor.\u00a0 \u00a0<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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#1 A\/B Testi - 2 Se\u00e7enek (test s\u00fcresi - 31 g\u00fcn)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hipotez:<\/span><\/strong><\/p>

Ne zaman<\/strong> ziyaret\u00e7iye sadece 2 resim \u015feklinde net bir \u00f6nce\/sonra etkisi g\u00f6sterilir,
sonra <\/strong>\u00f6n cam s\u0131zd\u0131rmazl\u0131\u011f\u0131 i\u00e7in ek rezervasyon oran\u0131n\u0131 art\u0131r\u0131r,
\u00c7\u00fcnk\u00fc<\/strong>\u00a0\u00d6n cam s\u0131zd\u0131rmazl\u0131\u011f\u0131n\u0131n eklenip eklenmeyece\u011fine ili\u015fkin karar kendili\u011finden ve\u00a0 <\/span>(V1 i\u00e7in avantajlara hala bilgi simgesi arac\u0131l\u0131\u011f\u0131yla eri\u015filebilir).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ek sat\u0131\u015flarda art\u0131\u015f:<\/span><\/p>

+ 33,7%<\/span><\/strong><\/p><\/div>

Varyant 1<\/p>\n

<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t

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De\u011fi\u015fiklik yok<\/p><\/div>

Orijinal<\/p>\n

<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t \n

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\n\t\t\t\t\t\t\t\t\tOrijinal\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tVaryant 1\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tTablo Ba\u015fl\u0131\u011f\u0131<\/span><\/th>\n\t\t\t \t\t\t\t <\/tr>\n\t\t\t <\/thead>\n\t\t\t \t
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Ek sat\u0131\u015flarda art\u0131\u015f:<\/span><\/p>

+ 33,7%<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t \t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\tRandevu talepleri \u00fczerinde olumsuz bir etkisi yok \t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t \t\t\t <\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tVaryant 2\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tTablo Ba\u015fl\u0131\u011f\u0131<\/span><\/th>\n\t\t\t \t\t\t\t <\/tr>\n\t\t\t <\/thead>\n\t\t\t \t
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Ek sat\u0131\u015flarda art\u0131\u015f:<\/span><\/p>

+ 37,8%<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t \t\t\t\t\t\t

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Randevu talepleri <\/i>4,5%<\/i><\/span> batt\u0131<\/i><\/p>\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t \t\t\t <\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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#2 A\/B testi - gece tehlikesi (test s\u00fcresi - 30 g\u00fcn)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hipotez:<\/span><\/strong><\/p>

Ne zaman<\/strong> ziyaret\u00e7iye otoyol resmi yerine bir geyi\u011fin oldu\u011fu bir gece sahnesi g\u00f6sterilir,
<\/span>sonra <\/strong>\u00f6n cam s\u0131zd\u0131rmazl\u0131\u011f\u0131 i\u00e7in ek rezervasyon oran\u0131n\u0131 art\u0131r\u0131r,
\u00c7\u00fcnk\u00fc<\/strong>\u00a0ziyaret\u00e7i durumu dolayl\u0131 olarak tehlikeli bir durum olarak s\u0131n\u0131fland\u0131r\u0131r ve \u00f6n cam kapal\u0131ysa bunu daha iyi fark edebilir ve b\u00f6ylece bundan ka\u00e7\u0131nabilir.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ek sat\u0131\u015flarda art\u0131\u015f:<\/span><\/p>

+ 5,9%<\/span><\/strong><\/p><\/div>

Varyant 1<\/p>\n

<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t

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De\u011fi\u015fiklik yok<\/p><\/div>

Orijinal<\/p>\n

<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t \n

<\/div>\n\t\t\t\t\t \n
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\n <\/i>\n <\/div>\n\t\t <\/div>\n\t\t\t <\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tOrijinal\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tVaryant 1\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t \n\t\t\t \n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tTablo Ba\u015fl\u0131\u011f\u0131<\/span><\/th>\n\t\t\t \t\t\t\t <\/tr>\n\t\t\t <\/thead>\n\t\t\t \t
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Ek sat\u0131\u015flarda art\u0131\u015f:<\/span><\/p>

+ 5,9%<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t \t\t\t\t\t\t

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Randevu talepleri \u00fczerinde olumsuz bir etkisi yok<\/i><\/p>\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t \t\t\t <\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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#3 A\/B Testi - \u0130kinci \u015eans (test s\u00fcresi - 14 g\u00fcn)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hipotez:<\/span><\/strong><\/p>

Ne zaman<\/strong> ziyaret\u00e7i \"Korumas\u0131z\" bir randevu almaya karar verir ve ard\u0131ndan kendisine \u00f6n cam yal\u0131t\u0131m\u0131n\u0131n avantajlar\u0131n\u0131n g\u00f6sterildi\u011fi bir kaplama g\u00f6sterilir ve \u00f6n cam yal\u0131t\u0131m\u0131n\u0131 eklemek i\u00e7in bir \u015fans\u0131 daha olur,
sonra<\/strong> \u00f6n cam s\u0131zd\u0131rmazl\u0131\u011f\u0131 i\u00e7in ek rezervasyon oran\u0131n\u0131 art\u0131r\u0131r,
\u00c7\u00fcnk\u00fc<\/strong>\u00a0Karars\u0131z ziyaret\u00e7iler, faydalar\u0131 anlat\u0131larak ikna edilebilir.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t <\/span>\n\t\t\t
\n \"\"\n <\/figure>\n <\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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Ek sat\u0131\u015flarda art\u0131\u015f:<\/span><\/p>

+ 28,5%<\/span><\/strong><\/p><\/div>

Varyant 1<\/p>\n

<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t

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\n\t\t\t <\/span>\n\t\t\t
\n \"\"\n <\/figure>\n <\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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De\u011fi\u015fiklik yok<\/p><\/div>

Orijinal<\/p>\n

<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t \n

<\/div>\n\t\t\t\t\t \n
\n <\/i>\n <\/div>\n
\n <\/i>\n <\/div>\n\t\t <\/div>\n\t\t\t <\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tOrijinal\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tVaryant 1\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t \n\t\t\t \n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tTablo Ba\u015fl\u0131\u011f\u0131<\/span><\/th>\n\t\t\t \t\t\t\t <\/tr>\n\t\t\t <\/thead>\n\t\t\t \t
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Ek sat\u0131\u015flarda art\u0131\u015f:<\/span><\/p>

+ 28,5%<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t \t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\tRandevu talepleri \u00fczerinde olumsuz bir etkisi yok \t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t \t\t\t <\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00d6zet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00dc\u00e7 deneyde, k\u00fcm\u00fclatif y\u00fckselme 81,9%<\/strong> (1.337*1.059*1.285) \u00fcretilebilir.
Bu art\u0131\u015f sadece deneylerde de\u011fil, ayn\u0131 zamanda takip eden aylarda mutlak sipari\u015f al\u0131m\u0131nda da teyit edildi. Mutlak rakamlara g\u00f6re \u015eubat 2022'den \u015eubat 2023'e 182 %'ye kadar ekleme oran\u0131<\/b><\/span> art\u0131r\u0131lmal\u0131d\u0131r.<\/span><\/p>

Carglass\u00ae sat\u0131\u015flar\u0131nda y\u0131ll\u0131k \u015fu kadarl\u0131k bir art\u0131\u015f elde edebilmektedir Y\u00fcksek 6 haneli aral\u0131kta ek sat\u0131\u015flar<\/u><\/strong> alan.<\/p>

Test konseptleri a\u015fa\u011f\u0131dakilere dayanmaktad\u0131r psi\u0307koloji\u0307k teti\u0307kleyi\u0307ci\u0307ler<\/strong>. Test konseptlerinde a\u015fa\u011f\u0131daki psikolojik tetikleyiciler kullan\u0131lm\u0131\u015ft\u0131r.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Proje hakk\u0131ndaki g\u00f6r\u00fc\u015fler<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tVarify ile i\u015fbirli\u011fi hem profesyonel hem de ki\u015fisel olarak ola\u011fan\u00fcst\u00fc. Burada, testlerin analizi ve teknik entegrasyonundan elde edilen iyi beceriler davran\u0131\u015f bilimi ile birle\u015ftirilmi\u015ftir. Testlerin bir ekip s\u00fcreci olarak m\u00fckemmel bir \u015fekilde d\u00fczenlenmesi, departmanlar aras\u0131nda deneylerin h\u0131z\u0131n\u0131, ba\u015far\u0131s\u0131n\u0131 ve e\u011flencesini sa\u011flamaya yard\u0131mc\u0131 oluyor.\t\t\t\t\t<\/div>\n\t\t\t\t\tAndreas B\u00fcning<\/span>Dijital Ba\u015fkan\u0131 - Carglass Almanya<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Andreas\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Deneylerde kullan\u0131lan psikolojik tetikleyiciler<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\tUyanan otomatizmler<\/span>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n \t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n \n <\/div>\n
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Etki Sezgiselli\u011fi (A\/B Testi 1)<\/strong><\/p>\n

\"\"<\/p>\n

Kararlar genellikle basit\u00e7e<\/p>\n

ba\u011f\u0131rsaktan yap\u0131lm\u0131\u015f. Bunun yerine<\/p>\n

Ger\u00e7ekleri sunmak duygular\u0131 satar<\/p>\n

bu durumda daha iyi.\u00a0<\/p> <\/div>\n <\/div>\n <\/div>\n\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\tTa\u015f\u0131ma g\u00fcvenli\u011fi<\/span>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n \t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n \n <\/div>\n
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S\u0131f\u0131r Risk \u00d6nyarg\u0131s\u0131 (A\/B Testi 2)<\/strong><\/p>\n

\"\"<\/p>\n

\u0130nsanlar m\u00fcmk\u00fcn olan her yerde riskleri tamamen g\u00f6z ard\u0131 etme e\u011filimindedir. Bir geyi\u011fin tasvir edilmesiyle, zay\u0131f g\u00f6r\u00fc\u015f ayn\u0131 zamanda olas\u0131 bir riskle de ili\u015fkilendirilmektedir.<\/p>\n

Kaza ve bir arac\u0131n \u00fczerinden ge\u00e7me<\/p>\n

hayvanlarla ili\u015fkili.<\/p> <\/div>\n <\/div>\n <\/div>\n\n\t\t\t\t\t\t\t

\n
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\n\t\t\t\t\t\t\t\t\t\t\t\t\tMotivasyonu art\u0131r\u0131n<\/span>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n \t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n \n <\/div>\n
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Neden (A\/B Testi 3)<\/strong><\/p>\n

\"\"<\/p>\n

Potansiyel m\u00fc\u015fteri ba\u015flang\u0131\u00e7ta \u00f6n cam dolgu macunu kullanmamaya karar verdikten sonra<\/p>\n

Bunun yakla\u015f\u0131k 5%'lik k\u0131sm\u0131, yenilenen<\/p>\n

rezervasyon yapmaya ikna oldum<\/p>\n

ol.<\/p> <\/div>\n <\/div>\n <\/div>\n\n\t\t\t\t\t\t\t\n <\/div>\n <\/div>\n <\/div>\n\n\t\t\t\n <\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t<\/path>\t<\/circle>\t<\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Alg\u0131<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Psikolojik
tetikleyiciler bilin\u00e7siz olanlar\u0131 harekete getirir<\/b>
ve
insanlar\u0131n
alg\u0131s\u0131n\u0131
etkiler.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t<\/path>\t<\/path>\t<\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bilin\u00e7d\u0131\u015f\u0131n\u0131n g\u00fcc\u00fc<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Kararlar\u0131n 'i
bilin\u00e7sizce veriliyor
\u2013 birini tasarlarken
Web sitenizde
bundan faydalan\u0131n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t<\/path>\t<\/path>\t<\/path>\t<\/path>\t<\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Her yerde kullan\u0131labilir<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
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Psikolojik tetikleyiciler t\u00fcm kanallarda, bir m\u00fc\u015fteri yolculu\u011funun her ad\u0131m\u0131nda ve her hedef grup i\u00e7in kullan\u0131labilir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
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\n\t\t\t
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Psikolojik tetikleyiciler - Kart seti<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
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Kart setimizle d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131 optimize edin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Fiyat: <\/span>199 \u20ac net<\/span><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
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\u00d6deme platformumuz Stripe'a y\u00f6nlendirileceksiniz. <\/br>Hizmet \u015eartlar\u0131<\/a> ve Veri koruma d\u00fczenlemeleri<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\n\n \n \t \n
\n\n \n Kart setini \u015fimdi sat\u0131n al\u0131n<\/span>\n\n <\/div>\n\t <\/a>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
\n
\n\t\t\t\t\t
\n
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"\" <\/div>\n\t\t\t\t\t\t\t\t\t <\/div>\n <\/div>\n\t\t\t\t\t\t
\n
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"\" <\/div>\n\t\t\t\t\t\t\t\t\t <\/div>\n <\/div>\n\t\t\t\t\t\t
\n
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"\" <\/div>\n\t\t\t\t\t\t\t\t\t <\/div>\n <\/div>\n\t\t\t\t\t\t
\n
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"\" <\/div>\n\t\t\t\t\t\t\t\t\t <\/div>\n <\/div>\n\t\t\t\t\t\t
\n
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"\" <\/div>\n\t\t\t\t\t\t\t\t\t <\/div>\n <\/div>\n\t\t\t\t\t\t
\n
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"\" <\/div>\n\t\t\t\t\t\t\t\t\t <\/div>\n <\/div>\n\t\t\t\t\t\t
\n
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"\" <\/div>\n\t\t\t\t\t\t\t\t\t <\/div>\n <\/div>\n\t\t\t\t\t\t <\/div>\n <\/div>\n\t\t\t <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Case Study – Carglass\u00ae Iterative Optimierung der Zubuchungsquote von Scheibenversiegelungen Carglass\u00ae ist durch seine Werbespots – “Carglass\u00ae repariert, Carglass\u00ae tauscht aus” – weithin bekannt. Aufgrund dieser Bekanntheit ist Carglass\u00ae h\u00e4ufig die erste Anlaufstelle, bei einem Autoglasschaden am eigenen Fahrzeug. Zu den Ergebnissen Ausgangssituation Neben dem Austausch und der Reparatur von Glassch\u00e4den am Fahrzeug bietet Carglass\u00ae […]<\/p>\n","protected":false},"author":2,"featured_media":20613,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-20468","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/varify.io\/tr\/wp-json\/wp\/v2\/pages\/20468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/varify.io\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/varify.io\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/varify.io\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/varify.io\/tr\/wp-json\/wp\/v2\/comments?post=20468"}],"version-history":[{"count":154,"href":"https:\/\/varify.io\/tr\/wp-json\/wp\/v2\/pages\/20468\/revisions"}],"predecessor-version":[{"id":33628,"href":"https:\/\/varify.io\/tr\/wp-json\/wp\/v2\/pages\/20468\/revisions\/33628"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/varify.io\/tr\/wp-json\/wp\/v2\/media\/20613"}],"wp:attachment":[{"href":"https:\/\/varify.io\/tr\/wp-json\/wp\/v2\/media?parent=20468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}