{"id":5226,"date":"2019-07-12T20:03:10","date_gmt":"2019-07-12T20:03:10","guid":{"rendered":"https:\/\/varify.io\/?page_id=5226"},"modified":"2019-07-12T20:03:10","modified_gmt":"2019-07-12T20:03:10","slug":"auswertung-deiner-a-b-tests","status":"publish","type":"page","link":"https:\/\/varify.io\/tr\/dokumentation\/a-b-testleri\u0307ni\u0307zi\u0307n-degerlendi\u0307ri\u0307lmesi\u0307\/","title":{"rendered":"Varyantlar\u0131n\u0131z\u0131n de\u011ferlendirilmesi"},"content":{"rendered":"<p>Varify.io hi\u00e7bir veriyi takip etmez ve bu nedenle GDPR uyumludur. Olu\u015fturdu\u011funuz varyantlar\u0131 mevcut analiz ara\u00e7lar\u0131n\u0131z\u0131 kullanarak kolayca ve tamamen otomatik olarak analiz edebilirsiniz. Ayr\u0131ca Google Ads veya Facebook Marketing gibi performans pazarlama ara\u00e7lar\u0131n\u0131z\u0131n analiz i\u015flevlerini de kullanabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Analiz arac\u0131n\u0131z ile de\u011ferlendirme <\/h2>\n\n\n\n<p>Google Analytics ile varyantlar\u0131n\u0131z\u0131 analiz etmek i\u00e7in herhangi bir ek ayar yapman\u0131za gerek yoktur. \u0130zleme neredeyse tamamen otomatiktir. Olu\u015fturulan varyant\u0131, ana sayfay\u0131 analiz etti\u011finiz \u015fekilde analiz edersiniz. Varyant\u0131, \u00e7ekirdek sayfan\u0131n ad\u0131 alt\u0131nda ?varify={variant name} ekiyle birlikte bulacaks\u0131n\u0131z.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/varify.io\/wp-content\/uploads\/2019\/07\/Bildschirmfoto-2019-07-09-um-23.03.28.png\" alt=\"\" class=\"wp-image-5214\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Performans pazarlama arac\u0131n\u0131zla de\u011ferlendirme (\u00f6rne\u011fin Google Ads)<\/h2>\n\n\n\n<p>Varyasyonunuzun performans\u0131n\u0131 de\u011ferlendirmek i\u00e7in, her iki reklam\u0131n da ayn\u0131 i\u00e7eri\u011fe sahip oldu\u011fu, e\u015fit hedeflemeli bir 50\/50 reklam testi yay\u0131nlaman\u0131z\u0131 \u00f6neririz. Tek fark, bir reklama ana sayfan\u0131z\u0131n hedef URL'sini (\u00f6r. www.testpage.de\/bekleidung), di\u011ferine ise varyasyonunuzun hedef URL'sini (\u00f6r. www.testpage.de\/bekleidung?varify={varyant ad\u0131}) girmenizdir.<\/p>\n\n\n\n<p>\u015eimdi her iki varyant\u0131 birbiriyle kar\u015f\u0131la\u015ft\u0131r\u0131rsan\u0131z, tan\u0131mlad\u0131\u011f\u0131n\u0131z d\u00f6n\u00fc\u015f\u00fcmlere ve di\u011fer metriklere g\u00f6re bunlar\u0131 do\u011frudan kar\u015f\u0131la\u015ft\u0131rabilirsiniz. Bu, varyant\u0131n y\u00fckseli\u015fini \u00e7ok \u015feffaf bir \u015fekilde g\u00f6rmenizi sa\u011flar.<\/p>","protected":false},"excerpt":{"rendered":"<p>Varify.io trackt keine Daten und ist deshalb DSGVO konform. Die Auswertung deiner erstellten Varianten kannst du zum einen ganz einfach und v\u00f6llig automatisch \u00fcber deine bestehenden Analyse Tools vornehmen. Zum anderen kannst du zur Auswertung ebenfalls die Auswertungsfunktionen deiner Performance Marketing Tools wie Google Ads oder Facebook Marketing nutzen. Auswertung mit deinem Analyse Tool Um [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":4317,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-5226","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/varify.io\/tr\/wp-json\/wp\/v2\/pages\/5226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/varify.io\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/varify.io\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/varify.io\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/varify.io\/tr\/wp-json\/wp\/v2\/comments?post=5226"}],"version-history":[{"count":0,"href":"https:\/\/varify.io\/tr\/wp-json\/wp\/v2\/pages\/5226\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/varify.io\/tr\/wp-json\/wp\/v2\/pages\/4317"}],"wp:attachment":[{"href":"https:\/\/varify.io\/tr\/wp-json\/wp\/v2\/media?parent=5226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}