{"id":45058,"date":"2026-01-28T13:37:12","date_gmt":"2026-01-28T12:37:12","guid":{"rendered":"https:\/\/varify.io\/?p=45058"},"modified":"2026-02-13T12:29:53","modified_gmt":"2026-02-13T11:29:53","slug":"vwo-ab-tasty-fusion","status":"publish","type":"post","link":"https:\/\/varify.io\/tr\/blog\/vwo-ab-tasty-birlesmesi\/","title":{"rendered":"VWO &amp; AB Tasty Fusion: Bu 4 tehlike sizi bekliyor"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"45058\" class=\"elementor elementor-45058\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a577c2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a577c2f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bea26e3\" data-id=\"bea26e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b95430c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b95430c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CRO sekt\u00f6r\u00fcndeki deprem \u00f6ng\u00f6r\u00fclebilirdi, ancak yo\u011funlu\u011fu yine de \u015fa\u015f\u0131rt\u0131c\u0131:<\/p>\n<p>VWO ve AB Tasty'nin Everstone Capital \u00e7at\u0131s\u0131 alt\u0131nda birle\u015fmesi, 4.000'den fazla m\u00fc\u015fterisi ve 100 milyon dolarl\u0131k ARR'si olan yeni bir sekt\u00f6r devi yarat\u0131yor.<\/p>\n<p>Bas\u0131n b\u00fcltenlerinde \u201esinerjiler\u201c ve \u201eyapay zeka inovasyonlar\u0131\u201c hakk\u0131nda konu\u015fulurken, bir\u00e7ok pazarlamac\u0131, ajans ve k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletme tamamen farkl\u0131 bir soruyla kar\u015f\u0131 kar\u015f\u0131ya kal\u0131yor:&nbsp;<\/p>\n<p><strong>Bu benim i\u00e7in ne anlama geliyor?<\/strong><\/p>\n<p>Varify.io olarak son birka\u00e7 haftad\u0131r bu geli\u015fmeleri yak\u0131ndan takip ediyoruz. Sinyaller net:&nbsp;<\/p>\n<p class=\"translation-block\">A\/B testi pazar\u0131, sekt\u00f6r\u00fcn bel kemi\u011fini olu\u015fturan <b>k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli \u015firketler ve uzman ajanslar<\/b> i\u00e7in giderek daha zararl\u0131 bir yol izliyor.<\/p>\n<p>Bu makalede, \u015fu anda kar\u015f\u0131 kar\u015f\u0131ya oldu\u011funuz \u00fc\u00e7 b\u00fcy\u00fck tehlikeyi ve test sekt\u00f6r\u00fcnde \u201edaha b\u00fcy\u00fck\u201c kelimesinin neden nadiren \u201edaha iyi\u201c anlam\u0131na geldi\u011fini \u00f6\u011freneceksiniz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9265354 e-flex e-con-boxed e-con e-parent\" data-id=\"9265354\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad779d4 elementor-widget elementor-widget-heading\" data-id=\"ad779d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tehlike 1: A\/B testi i\u00e7in pazar eri\u015fiminin engellenmesi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7c4711 elementor-widget elementor-widget-text-editor\" data-id=\"b7c4711\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Optimize'\u0131n 2023\u201ete kapat\u0131lmas\u0131n\u0131n ard\u0131ndan VWO, bir\u00e7ok \u015firket i\u00e7in yeni \u201cg\u00fcvenli liman\" olarak g\u00f6r\u00fcld\u00fc. \u00d6zellikle \u00fccretsiz giri\u015f plan\u0131, bir\u00e7ok ekip i\u00e7in A\/B testi d\u00fcnyas\u0131na at\u0131lan ilk ad\u0131m oldu.<\/p><p>Ancak y\u0131l\u0131n ba\u015f\u0131nda (Ocak 2026) durum de\u011fi\u015fti. \u00dccretsiz plan resmi olarak durduruldu. Bu, yaln\u0131zca b\u00fcy\u00fcyen \u015firketler i\u00e7in \u00f6nemli bir arac\u0131n de\u011fil, ayn\u0131 zamanda piyasadaki \u015feffafl\u0131\u011f\u0131n bir par\u00e7as\u0131n\u0131n da ortadan kalkt\u0131\u011f\u0131 anlam\u0131na geliyor. Bug\u00fcn b\u00fcy\u00fck sa\u011flay\u0131c\u0131lar\u0131n web sitelerini ziyaret eden herkes art\u0131k net fiyatlar bulamayacak. Bunlar \u201e\u00f6zelle\u015ftirilmi\u015f teklifler\u201c ve sat\u0131\u015f konu\u015fmalar\u0131n\u0131n arkas\u0131na gizlenmi\u015f durumda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd47a04 elementor-widget elementor-widget-heading\" data-id=\"fd47a04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Bu sizin i\u00e7in neden bir tehlike:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a82ac0 elementor-widget elementor-widget-text-editor\" data-id=\"6a82ac0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"translation-block\"><strong>Risksiz bir ba\u015flang\u0131\u00e7 de\u011fil:<\/strong> A\/B testi b\u00fcy\u00fck bir finansal engel haline geliyor. B\u00fcy\u00fck bir b\u00fct\u00e7e olmadan deneylere ba\u015flaman\u0131n kolay yolu art\u0131k bu \u015fekilde mevcut de\u011fil.<\/li><li class=\"translation-block\"><strong>Fiyat \u015feffafl\u0131\u011f\u0131n\u0131n olmamas\u0131:<\/strong> Fiyatlar art\u0131k kamuya a\u00e7\u0131k olarak bildirilmiyorsa, kar\u015f\u0131la\u015ft\u0131r\u0131labilirli\u011fi kaybedersiniz. Test ara\u00e7lar\u0131, net bir yaz\u0131l\u0131m \u00e7\u00f6z\u00fcm\u00fcnden karma\u015f\u0131k, opak s\u00f6zle\u015fme m\u00fczakerelerine do\u011fru evriliyor.<\/li><li class=\"translation-block\"><strong>\u201eKurumsal \u201ca odaklanma:<\/strong> Bu de\u011fi\u015fikliklerin arkas\u0131ndaki mesaj a\u00e7\u0131k: e\u011fer b\u00fcy\u00fck bir b\u00fct\u00e7eniz yoksa, art\u0131k yeni end\u00fcstri devleri taraf\u0131ndan dikkate al\u0131nm\u0131yorsunuz. Biz buna \u201eKOB\u0130 s\u0131k\u0131\u015fmas\u0131\u201c diyoruz - k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli \u015firketler sistematik olarak d\u0131\u015far\u0131da b\u0131rak\u0131l\u0131yor.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca66d80 elementor-widget elementor-widget-text-editor\" data-id=\"ca66d80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><a href=\"https:\/\/varify.io\/tr\/\" target=\"_self\"><strong>Varify.io<\/strong><\/a> olarak, verilere eri\u015fimin ve optimizasyonun b\u00fct\u00e7enizin b\u00fcy\u00fckl\u00fc\u011f\u00fcne ba\u011fl\u0131 olmamas\u0131 gerekti\u011fine inan\u0131yoruz. Di\u011ferleri kap\u0131lar\u0131 kapat\u0131p fiyatlar\u0131 gizlerken, biz eri\u015fimi a\u00e7\u0131k ve ko\u015fullar\u0131 net tutuyoruz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-24b7eb2 e-flex e-con-boxed e-con e-parent\" data-id=\"24b7eb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9148e1 elementor-widget elementor-widget-heading\" data-id=\"f9148e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tehlike 2: Verim bask\u0131s\u0131 ve b\u00fcy\u00fcme \u00fczerindeki fren<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d6d1b8 elementor-widget elementor-widget-text-editor\" data-id=\"1d6d1b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tVWO ve AB Tasty'nin birle\u015fmesinin arkas\u0131nda g\u00fc\u00e7l\u00fc bir yat\u0131r\u0131m \u015firketi olan Everstone Capital var. Bu t\u00fcr yat\u0131r\u0131mlar\u0131n amac\u0131 s\u0131r de\u011fildir: yat\u0131r\u0131mc\u0131lar i\u00e7in yat\u0131r\u0131m getirisini (ROI) en \u00fcst d\u00fczeye \u00e7\u0131karmak. Bir kullan\u0131c\u0131 veya ajans olarak sizin i\u00e7in bu odaklanma genellikle arac\u0131n art\u0131k sizin ihtiya\u00e7lar\u0131n\u0131z i\u00e7in de\u011fil, yat\u0131r\u0131mc\u0131lar\u0131n kar hanesi i\u00e7in optimize edildi\u011fi anlam\u0131na gelir.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-300de1a elementor-widget elementor-widget-heading\" data-id=\"300de1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Bu neden b\u00fcy\u00fcmenizi finansal olarak cezaland\u0131r\u0131yor?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c1f760 elementor-widget elementor-widget-text-editor\" data-id=\"6c1f760\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"translation-block\"><strong>Ba\u015far\u0131 pahal\u0131d\u0131r (MTU tuza\u011f\u0131):<\/strong> \u00c7o\u011fu b\u00fcy\u00fck platform \u201eAyl\u0131k Test Edilen Kullan\u0131c\u0131\u201c (MTU) \u00fczerinden \u00fccretlendirme yapar. Bununla ilgili sorun, optimizasyonunuz ne kadar ba\u015far\u0131l\u0131 olursa ve ne kadar \u00e7ok trafik \u00fcretirseniz, maliyetlerinizin o kadar artmas\u0131d\u0131r. Dolay\u0131s\u0131yla ba\u015far\u0131n\u0131z bir t\u00fcr \u201eb\u00fcy\u00fcme vergisi\u201c ile cezaland\u0131r\u0131l\u0131r.<\/li><li class=\"translation-block\"><strong>\u015eeffaf olmayan s\u00f6zle\u015fme g\u00f6r\u00fc\u015fmeleri:<\/strong> Sekt\u00f6rden s\u00fcrekli olarak, g\u00fcn\u00fcm\u00fczde b\u00fcy\u00fck oyuncularla yap\u0131lan g\u00f6r\u00fc\u015fmelerin art\u0131k bir ortakl\u0131k hissi vermedi\u011fini duyuyoruz. Kamuya a\u00e7\u0131k fiyatlar olmadan, m\u00fczakereler genellikle \u015feffafl\u0131\u011f\u0131n bir kenara b\u0131rak\u0131ld\u0131\u011f\u0131 zorlu bir b\u00fct\u00e7e sava\u015f\u0131na d\u00f6n\u00fc\u015f\u00fcyor.<\/li><li class=\"translation-block\"><strong>Yenilik yerine karma\u015f\u0131kl\u0131k:<\/strong> Her zamankinden daha y\u00fcksek kurumsal fiyatlar\u0131 hakl\u0131 \u00e7\u0131karmak i\u00e7in, yaz\u0131l\u0131m genellikle gereksiz i\u015flevlerle a\u015f\u0131r\u0131 y\u00fcklenir. Sonunda pratikte hi\u00e7 kullanmad\u0131\u011f\u0131n\u0131z, ancak arac\u0131 hantal ve pahal\u0131 hale getiren devasa bir \u201e\u00e7an ve \u0131sl\u0131k\u201c paketi i\u00e7in \u00f6deme yapars\u0131n\u0131z.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bc9aa8 elementor-widget elementor-widget-text-editor\" data-id=\"1bc9aa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><a href=\"https:\/\/varify.io\/tr\/\" target=\"_self\"><strong>Varify.io<\/strong><\/a>'da farkl\u0131 bir yakla\u015f\u0131m benimsiyoruz. K\u0131sa vadeli yat\u0131r\u0131mc\u0131 hedeflerinden ba\u011f\u0131ms\u0131z olarak \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z i\u00e7in, adil bir sabit oran modeline g\u00fcvenebiliriz. Trafi\u011finiz istedi\u011fi kadar b\u00fcy\u00fcyebilir ve maliyetleriniz \u00f6ng\u00f6r\u00fclebilir kal\u0131r.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-adedb61 e-flex e-con-boxed e-con e-parent\" data-id=\"adedb61\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93d2321 elementor-widget elementor-widget-heading\" data-id=\"93d2321\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tehlike 3: Hepsi bir arada tuza\u011f\u0131 ve acente performans\u0131na sald\u0131r\u0131<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a17bc13 elementor-widget elementor-widget-text-editor\" data-id=\"a17bc13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tB\u00fcy\u00fck platformlar aras\u0131ndaki \u00e7arp\u0131c\u0131 bir e\u011filim, her \u015feyi tek bir araca (\u201ehepsi bir arada\u201c) s\u0131k\u0131\u015ft\u0131rma giri\u015fimidir. \u0130lk bak\u0131\u015fta kullan\u0131\u015fl\u0131 gibi g\u00f6r\u00fcnen bu giri\u015fim, optimizasyonunuzun kalitesi ve stratejinizin ba\u011f\u0131ms\u0131zl\u0131\u011f\u0131 a\u00e7\u0131s\u0131ndan y\u00fcksek risk ta\u015f\u0131yor.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b027d70 elementor-widget elementor-widget-heading\" data-id=\"b027d70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u201eTam \u00e7\u00f6z\u00fcm\u201c neden \u00e7o\u011fu zaman bir \u00e7\u0131kmaz sokakt\u0131r?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a05cad6 elementor-widget elementor-widget-text-editor\" data-id=\"a05cad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"translation-block\"><strong>Uzmanl\u0131k hizmetlerine sald\u0131r\u0131:<\/strong> B\u00fcy\u00fck sa\u011flay\u0131c\u0131lar giderek artan bir \u015fekilde \u201esizin i\u00e7in yap\u0131ld\u0131\u201c \u00e7\u00f6z\u00fcmlerini ve otomatikle\u015ftirilmi\u015f s\u00fcre\u00e7leri do\u011frudan son m\u00fc\u015fterilere sat\u0131yor. Sadece bir ara\u00e7 tedarik etmek yerine, stratejik dan\u0131\u015fman veya ajans rol\u00fcn\u00fc \u00fcstlenmeye \u00e7al\u0131\u015f\u0131yorlar. Sorun \u015fu: bir ara\u00e7 yaz\u0131l\u0131m sunabilir, ancak nadiren bireysel, derinlemesine uzmanl\u0131\u011f\u0131n yerini alabilir.<\/li><li class=\"translation-block\"><strong>Otomasyon stratejiye kar\u015f\u0131:<\/strong> \u201eNo-code\u201c ve yapay zeka otomasyonu genellikle her derde deva olarak sat\u0131l\u0131r. Ancak ger\u00e7ek b\u00fcy\u00fcme, karma\u015f\u0131k test senaryolar\u0131n\u0131 anlayan ve y\u00f6neten uzmanlar gerektirir. Ara\u00e7lar uzman\u0131 \u201ed\u0131\u015flamaya\u201c \u00e7al\u0131\u015ft\u0131\u011f\u0131nda, genellikle geriye kalan tek \u015fey y\u00fczeysel optimizasyondur.<\/li><li class=\"translation-block\"><strong>\u201eKilitlenme\u201c yoluyla ba\u011f\u0131ml\u0131l\u0131k:<\/strong> Bir ara\u00e7 ne kadar \u00e7ok i\u015flev \u00fcstlenirse, de\u011fi\u015ftirilmesi o kadar zor olur. Kapal\u0131 bir sisteme kilitlenirsiniz. Fiyatlar y\u00fckselir veya performans d\u00fc\u015ferse, ayr\u0131lmak son derece zaman al\u0131c\u0131 ve pahal\u0131d\u0131r.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e991b5f elementor-widget elementor-widget-text-editor\" data-id=\"e991b5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Varify.io kendisini uzmanlar ve ajanslar i\u00e7in bir ortak olarak g\u00f6r\u00fcyor. Amac\u0131m\u0131z, kat\u0131 sistemleri zorlamak yerine teknolojik \u00f6zg\u00fcrl\u00fc\u011f\u00fc m\u00fcmk\u00fcn k\u0131lmakt\u0131r. Stratejiniz \u00fczerinde tam kontrole sahipsiniz. Gereksiz balastlar\u0131 ve yaz\u0131l\u0131m sa\u011flay\u0131c\u0131s\u0131n\u0131n gizli rekabetini ortadan kald\u0131r\u0131yoruz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-226d08b e-flex e-con-boxed e-con e-parent\" data-id=\"226d08b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db35ae1 elementor-widget elementor-widget-heading\" data-id=\"db35ae1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tehlike 4: Avrupa'da dijital egemenli\u011fin kayb\u0131<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deedf5b elementor-widget elementor-widget-text-editor\" data-id=\"deedf5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bu birle\u015fme, Avrupa'n\u0131n \u00f6nemli bir oyuncusunun, esas olarak Hindistan ve Singapur'dan kontrol edilen k\u00fcresel bir holdingin b\u00fcnyesine kat\u0131lmas\u0131 anlam\u0131na geliyor. Bu ba\u011flamda kendimize \u00e7ok \u00f6nemli bir soru sormam\u0131z gerekiyor: <br \/><br \/>Hindistan'\u0131n Avrupa optimizasyon pazar\u0131n\u0131 teknolojik olarak yutmas\u0131n\u0131 ger\u00e7ekten istiyor muyuz?<\/p><p>Bu, k\u00fcresel pazarda rekabet edebilirlikle ilgili temel bir sorundur. Avrupal\u0131 \u015firketlerin korunmas\u0131 ve hedefe y\u00f6nelik olarak g\u00fc\u00e7lendirilmesi, uzun vadede uluslararas\u0131 pazardaki konumumuzu g\u00fcvence alt\u0131na almak i\u00e7in bug\u00fcn hayati \u00f6nem ta\u015f\u0131maktad\u0131r.\u00a0<\/p><p>Optimizasyon verileri \u00fczerindeki teknolojik egemenli\u011fi Avrupa d\u0131\u015f\u0131ndaki b\u00fcy\u00fck \u015firketlere devredenler, uzun vadede kendi konumlar\u0131ndaki dijital egemenli\u011fi ve yenilik\u00e7i g\u00fcc\u00fc kaybedeceklerdir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-843a5e8 e-flex e-con-boxed e-con e-parent\" data-id=\"843a5e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6458f57 elementor-widget elementor-widget-heading\" data-id=\"6458f57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Varify.io: K\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli \u015firketler ve ajanslar i\u00e7in do\u011fru cevap<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cec3045 elementor-widget elementor-widget-text-editor\" data-id=\"cec3045\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Varify.io, CRO uzmanlar\u0131 taraf\u0131ndan bu pazar konsolidasyonuna do\u011frudan bir kar\u015f\u0131 tasar\u0131m olarak geli\u015ftirilmi\u015ftir.<\/p><p class=\"translation-block\"><strong>Hedefimiz a\u00e7\u0131k:<\/strong> Profesyonel A\/B testlerinin herkes i\u00e7in eri\u015filebilir olmas\u0131n\u0131 istiyoruz.<\/p><p>Optimizasyon b\u00fcy\u00fck \u015firketlerin ayr\u0131cal\u0131\u011f\u0131 olmamal\u0131d\u0131r. Bu nedenle, k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli \u015firketleri ve ajanslar\u0131 g\u00fc\u00e7lendiren ve yapay engeller olmadan \u00f6l\u00e7eklendirmeye olanak tan\u0131yan bir platform olu\u015fturduk.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eed1b48 elementor-widget elementor-widget-heading\" data-id=\"eed1b48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Kar\u015f\u0131 tasar\u0131m\u0131m\u0131z bu \u015fekilde g\u00f6r\u00fcn\u00fcyor:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a556d54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a556d54\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3dddc80\" data-id=\"3dddc80\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97c9341 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"97c9341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d5a8cef\" data-id=\"d5a8cef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-badbb9f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"badbb9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><strong>MTU s\u00f6zle\u015fmeleri olmadan planlanabilir maliyetler:<\/strong> Ba\u015far\u0131n\u0131z\u0131 cezaland\u0131rm\u0131yoruz. Bizimle, trafik hacminizden tamamen ba\u011f\u0131ms\u0131z olarak m\u00fc\u015fteri ba\u015f\u0131na sabit bir fiyat vard\u0131r. Bu, b\u00fct\u00e7enizin \u00f6ng\u00f6r\u00fclebilir kalaca\u011f\u0131 ve kullan\u0131c\u0131 say\u0131lar\u0131 artt\u0131\u011f\u0131nda s\u00fcrprizler hakk\u0131nda endi\u015felenmenize gerek olmad\u0131\u011f\u0131 anlam\u0131na gelir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-013905f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"013905f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ecf51c5\" data-id=\"ecf51c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81bf82d elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"81bf82d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4846b04\" data-id=\"4846b04\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a9a6a8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8a9a6a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><strong>Profesyoneller i\u00e7in teknolojik \u00f6zg\u00fcrl\u00fck:<\/strong> CSS ve JS enjeksiyonlar\u0131n\u0131n yan\u0131 s\u0131ra karma\u015f\u0131k test senaryolar\u0131 i\u00e7in kendi API'miz ile size tam esneklik sunuyoruz. Varify.io, sizi otomatikle\u015ftirilmi\u015f standart \u00e7\u00f6z\u00fcmlerin kat\u0131 bir korsesine zorlamadan teknolojik g\u00fc\u00e7 sa\u011flar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-26c3cb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26c3cb7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-90f157a\" data-id=\"90f157a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-461233e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"461233e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4c8ea33\" data-id=\"4c8ea33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-caee7b8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"caee7b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><strong>Ajanslar\u0131n rakibi de\u011fil orta\u011f\u0131:<\/strong> Kendimizi sekt\u00f6r\u00fcn b\u00fcy\u00fcmesini sa\u011flayan bir kap\u0131 a\u00e7\u0131c\u0131 olarak g\u00f6r\u00fcyoruz. Otomatikle\u015ftirilmi\u015f hizmetlerle ajanslar\u0131n yerini almak yerine, uzmanlar\u0131n stratejilerini optimize etmek i\u00e7in kullanabilecekleri ara\u00e7lar\u0131 sa\u011fl\u0131yoruz. Paketlerimiz zaten tam hedefleme ve segmentasyon se\u00e7eneklerini i\u00e7eriyor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4fc232a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fc232a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4a99436\" data-id=\"4a99436\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32b3a28 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"32b3a28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c2e9ea3\" data-id=\"c2e9ea3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfda8b7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cfda8b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><strong>Avrupa i\u00e7in dijital egemenlik:<\/strong> Bir Alman \u015firketi olarak k\u00fcresel pazar konsolidasyonuna kar\u015f\u0131 net bir sinyal g\u00f6nderiyoruz. Avrupa'n\u0131n rekabet g\u00fcc\u00fcn\u00fc ve veri egemenli\u011fini do\u011frudan bulundu\u011fumuz yerde g\u00fc\u00e7lendiriyor ve Avrupa d\u0131\u015f\u0131ndaki g\u00fc\u00e7 kaymalar\u0131na ba\u011f\u0131ml\u0131 olmak istemeyen herkes i\u00e7in ba\u011f\u0131ms\u0131z bir platform sunuyoruz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ca88748 e-flex e-con-boxed e-con e-parent\" data-id=\"ca88748\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-329e1ba elementor-widget elementor-widget-heading\" data-id=\"329e1ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sonu\u00e7: Gelecek stratejinizi \u015fimdi g\u00f6zden ge\u00e7irin<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b8e2b elementor-widget elementor-widget-text-editor\" data-id=\"a5b8e2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>VWO ve AB Tasty'nin birle\u015fmesi sekt\u00f6rde bir d\u00f6n\u00fcm noktas\u0131na i\u015faret ediyor. \u015eeffaf olmayan kurumsal modellere ge\u00e7i\u015f, bir\u00e7ok \u015firketin \u00e7evikli\u011fini ve ba\u011f\u0131ms\u0131zl\u0131\u011f\u0131n\u0131 tehlikeye at\u0131yor. \u015eimdi kendi ara\u00e7 stratejinizi ele\u015ftirel bir g\u00f6zle incelemenin tam zaman\u0131.<\/p><p>Varify.io'da, testlerin k\u00fc\u00e7\u00fck ekipler, KOB\u0130'ler ve ajanslar gibi herkes i\u00e7in eri\u015filebilir oldu\u011fu bir pazar\u0131 savunuyoruz. \u015eeffafl\u0131\u011fa ve ger\u00e7ek uzman ara\u00e7lar\u0131na g\u00fcvenin ve ba\u015far\u0131n\u0131z\u0131 gereksiz yere pahal\u0131 hale getiren alt\u0131n kafeslere zorlanman\u0131za izin vermeyin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Das Beben in der CRO-Branche war absehbar, doch die Intensit\u00e4t \u00fcberrascht dennoch: Mit der Fusion von VWO und AB Tasty unter dem Dach von Everstone Capital entsteht ein neuer Branchen-Gigant mit \u00fcber 4.000 Kunden und 100 Millionen Dollar ARR. W\u00e4hrend die Pressemitteilungen von \u201eSynergien\u201c und \u201eKI-Innovationen\u201c sprechen, stellt sich f\u00fcr viele Marketer, Agenturen, kleine und [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":45359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[12,103],"tags":[],"class_list":["post-45058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-blog-a-b-testing"],"_links":{"self":[{"href":"https:\/\/varify.io\/tr\/wp-json\/wp\/v2\/posts\/45058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/varify.io\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/varify.io\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/varify.io\/tr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/varify.io\/tr\/wp-json\/wp\/v2\/comments?post=45058"}],"version-history":[{"count":12,"href":"https:\/\/varify.io\/tr\/wp-json\/wp\/v2\/posts\/45058\/revisions"}],"predecessor-version":[{"id":45179,"href":"https:\/\/varify.io\/tr\/wp-json\/wp\/v2\/posts\/45058\/revisions\/45179"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/varify.io\/tr\/wp-json\/wp\/v2\/media\/45359"}],"wp:attachment":[{"href":"https:\/\/varify.io\/tr\/wp-json\/wp\/v2\/media?parent=45058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/varify.io\/tr\/wp-json\/wp\/v2\/categories?post=45058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/varify.io\/tr\/wp-json\/wp\/v2\/tags?post=45058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}