1. Dynamized landing pages
    1. Use synonyms on the landing page
    2. Emotional presentation of category pages
    3. Streamline landing pages for campaigns
    4. Addressing repeat visitors differently this time
    5. Address specific target groups individually
    6. Contextual landing pages
  2. Varify.io and A/B Testing
    1. Playout of A/B test winning variants
  3. Preview for future changes