Varify.io® Functions

Discover the different features of Varify.io® and how they help you for your experiments.

varify-in-action

This is why companies choose Varify.io

A/B testing without any limits

With Varify.io, there are no restrictions - whether in terms of traffic volume, the number of experiments that can be carried out or the number of team members.

Fast and competent support

If you have any questions or problems, we are happy to assist you with experts who have more than 10 years of experience in conversion rate optimization. 

Optimizations with the visual editor 

Easily replace images, texts and colors or use one of our ready-made templates such as notifications or exit-intent layers.

All functions

A/B Testing & Personalization

Parallel A/B Testing
Determine the best version of your website and systematically increase your conversion rate.

Personalization
Enhance the user experience of your website with targeted adjustments for selected visitor groups.

Targeting parameters
Increase the relevance of your website by displaying targeted web pages for your various traffic campaigns.

Split URL Testing
Use the Split URL feature for accurate ratings of different page versions.

Page targeting
Define on which pages and page types your experiments should take place.

Audience Targeting
Define the target audience that will be a part of your experiments. 

Event Targeting
Trigger your experiments only when certain events are executed on your side.

Scheduling experiments
Start and stop your experiments according to rules you define.

Functions of the Varify.io® Editor

Dynamic Keyword Insertion 
Use dynamic keyword insertion not only for ads, but also transfer keywords to your landing page.

Change images and texts
Optimize landing page texts with a few clicks and get your visitors relevant to your ad campaigns.

Hide elements
Hide information like navigation elements or texts that might distract the user from the conversion.

Redirects
Change the customer journey of your website and direct your visitors to more relevant landing pages or landing page variants.

Change or add images
Enrich your content with the function Edit Content and add additional images to your landing page.

Insert videos
Videos can explain products more clearly and convey emotions. Include them as well via Edit Content to your website.

For experts
Are you familiar with Javascript and CSS? Then use your knowledge and optimize your website according to your own ideas.

For experts
With Edit HTML you have the possibility to edit, delete or add new HTML code directly.

Device Switcher
Check your variant on different screen sizes and make your test responsive.

For experts
With Edit HTML you have the possibility to edit, delete or add new HTML code directly.

Technology & Performance

Professional CDN
Thanks to our high-performance content delivery network, the JavaScript snippet and related A/B tests load extremely fast worldwide

Highest performance
The Varify.io® snippet has an initial size of 11.5kb and thus usually loads completely in under 30ms. So your web pages stay lightning fast.

Campaign Booster

Arrow Up
Add the Arrow up to particularly long pages so that visitors can navigate the page as comfortably as possible.

Exit Intent Layer 
Use your 2nd chance and motivate your visitors who intend to leave your site to convert.

Information bar 
Promote special promotions or point out current news or offers.

Notifications
Target the attention of your visitors and promote your marketing campaigns.

USP Bar
Stand out from your competitors and highlight your outstanding products and services.

Tracking

Google Analytics 4
Evaluate your A/B tests and personalizations directly in your GA4 account. The link is done in a few clicks.

Snowplow
Evaluate your A/B tests and personalizations directly with Snowplow. The link is done in just a few clicks.

Matomo 
Evaluate your A/B tests and personalizations directly in your GA4 account. The link is done in a few clicks.

Datalayer interface
Varify.io® offers the possibility to link further and also own tracking solutions with the platform.

The advantages of Varify.io®

Visual editor

Dynamic web pages

Get started now and create your first A/B test in minutes

Campaign Booster

Works with all websites & store systems

Data Protection & Compliance

Quality assurance

Steffen Schulz

Conversion Rate Optimization Expert

Request now without obligation