Roadmap - Coming soon...

Result tracking in via Google Analytics 4 (May)
Optimization of result tracking in via Google Analytics 4 (May)
Deletion of changes in existing variants (June)
Segment Builder for Audience Targeting (July)

Last published

GA4 Reporting: Calculation of the significance of revenue targets

If you have set up your transaction IDs in GA4, your revenue goals will now show a calculation of significance.

Jun 13, 2024 // New feature

Tool tips in the floating editor

If you hover over a styling option in the floating editor with the mouse pointer, the name of the styling option behind it will be displayed.

Jun 12, 2024 // New feature

etracker integration has been released® experiments can now also be analyzed and evaluated directly in etracker. 

Jun 9, 2024 // New feature

Improvement for Google Anlytics 4 reporting in®

The start date of an experiment is now preselected in the reports and the revenue metrics now show the calculation of the Average Revenue per User (ARPU).

Jun 2, 2024 // New feature

Google Anlytics 4 Reporting in®

Evaluate your A/B tests directly in®. A separate reporting page is available for newly created experiments. Both the uplift per variant and the significance are calculated.

May 13, 2024 // New feature

Forcing the variant to be played

By entering the Varify-Force URL parameter, the group can be assigned to any variant.

March 13, 2024 // New feature

Deactivate tracking for individual experiments

Tracking can now be deactivated for individual experiments so that tracking requests can be saved. 

March 13, 2024 // New feature

Breadcrumb Selector

With the help of the breadcrumb selector, elements below or above can be easily selected.

March 13, 2024 // New feature

Move Elements

Change the arrangement of the elements within a container by swapping them.

March 13, 2024 // New feature


With the "Add HTML" function, new content can easily be added anywhere on the website. Our user documentation contains ready-made templates that you are welcome to use.

Feb 26, 2024 // New feature

Improved evaluation of split URL tests (redirects)

Split URL tests can now be evaluated just as easily as all other A/B tests. It is no longer necessary to carry out the evaluation via the page location.

Jan 20, 2024 // New feature

Anti Flicker Script now provides an Anti Flicker Script. With the Anti Flicker Script you will no longer see any flickering on the page.

Jan 20, 2024 // New feature

Duplication & renaming of new variants

Duplicates of existing variants can now be created. In addition, variants can now be renamed.

Jan 17, 2024 // New feature

User-defined selector

Changes using the visual editor can now also be applied to user-defined selectors. 

Jan 17, 2024 // New feature

Snowplow Integration

This integration connects® with Snowplow so that the data from the experiments can be used there.

Jan 14, 2024 // New feature

Multi-variation per experiment

This extension enables the creation of unlimited variations within a single experiment.

more infoJan 09, 2024 // New feature

Quality assurance with Chrome Extension

With the Chrome extension from, quality assurance can be carried out quickly and easily.

more infoDec 20, 2023 // New feature

Matomo integration

This integration connects® with Matomo so that the data from the experiments can be used there.

more infoDec 14, 2024 // New feature® Extension

Due to policy changes at Google, it is now necessary to insert scripts directly instead of using the account ID as before.

more infoNov 27, 2023 // Update

Significance calculator V 1.0

For the significance test of the A/B tests, we have provided the first version of the significance calculator.

mehr erfahrenNov 24, 2023 // Feature

Quality assurance

For testing, the addresses localhost and * and are now accessible in the editor.

mehr erfahrenNov 24, 2023 // Update

Start and Pause Button

Start or pause A/B tests with a simple mouse click and quickly check the status - live or paused - with our new indicator!

mehr erfahrenNov 20, 2023 // New feature

Step-by-step tutorials

For the implementation of the platform and tracking, we have created simple step-by-step tutorials to supplement the documentation.

mehr erfahrenOct 24, 2023 // New feature


Steffen Schulz

Conversion Rate Optimization Expert

Are you missing an important feature? Let us know