The A/B testing platform that scales
Transparent pricing. Unlimited Traffic. Powerful testing.
The A/B testing platform that scales
Our Mission: Making A/B testing affordable and accessible for everyone
1,370 teams worldwide already rely on Varify
1,370 teams worldwide already rely on Varify.io®
Challenges of other A/B testing platforms
Financial scalability
Billing based on Monthly Tracked User (MTU)
Inconsistent results
Data discrepancies between web analytics and the testing platform
Non-transparent prices & plans
Core testing features are often only available in enterprise plans
Our approach to better experimentation - confirmed by our customers
Single Source of Truth
Evaluation based on your data
Experiment results are evaluated directly using your existing web analytics data - seamlessly integrated into Varify’s reporting.
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Fair pricing
Test without restrictions
For just €119 per month, you can start as many experiments as you want - with no traffic limits or hidden costs.
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Compatibility
Fits into your system
Varify works seamlessly across websites, e-commerce platforms and SPAs and integrates with tools such as Clarity, Hotjar and Contentsquare.
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Intuitive
For both beginners and professionals
Use the visual editor or customize tests further with JavaScript / CSS thanks to our provided code helpers.
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Privacy
GDPR-compliant & cookieless
Varify is hosted in Europe (Frankfurt, Germany) and does not use cookies to identify unique visitors.
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Customer Service
Support by CRO experts
No generic first-level support. You’re always in direct contact with our experienced CRO managers.
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Trust the leading A/B testing platform developed in Germany
Why over 1,370 teams choose Varify
Single Source of Truth
You do not need to set up new tracking
Your analytics tool already provides all the data you need. Varify uses this directly for result evaluation and completely refrains from its own tracking.
This means you don't have contradictory data in your web analytics tool and your A/B testing platform.
Thanks to Varify's BigQuery integration, we have direct access to the GA4 raw data in an A/B testing tool for the first time - without any manual SQL queries.
Bas Linders
HappyHorizon
Product Owner CRO
and others like
Transparent pricing
Why we are cheaper - with the same functions
With other A/B testing platforms, you also pay for results tracking.
Varify does away with separate results tracking, saving you money by importing your existing web analytics data into our reporting.
Varify dispenses with its own tracking and makes the price independent of traffic - so we can also serve customers with a lot of traffic and a small budget without sacrificing functionality.
Fabian Hans
Cogniteer
Founder
Automatic event import
Save yourself the trouble of creating goals
After the one-time connection with your analytics tool, all events and metrics are automatically available in Varify as a goal selection - without manual creation.With fully recorded data, forgotten or new goals can even be added during an ongoing experiment.
After the sunset of Google Optimize, Varify.io seamlessly filled the gap. The simplicity and effectiveness of the tool was a real game changer for us at ConversionKings.
Sam Way
ConversionKings
Head of Client Solutions
Cookieless tracking
Privacy
Varify does not require any personal data for experiment delivery and does not set any cookies, but nevertheless ensures that test participants are always assigned to the correct variation.Our servers are hosted in Frankfurt, Germany via AWS and Cloudflare and meet the highest security standards - compliant with GDPR, CCPA, HIPAA and revDSG.
Varify offers exactly the functions we need for data-driven and GDPR-compliant optimizations - supported by a competent team that is always on hand.
Christian Dengler
ConvertLab
Founder
For a quick start
Beginner-friendly & intuitive
Varify makes creating experiments effortlessly simple: change texts, images, styles and move elements or entire sections.You can also use ready-made campaign boosters such as notifications or exit intent layers to get started right away.
The user-friendly interface combined with powerful functions makes carrying out tests incredibly easy.
Viacheslav Matyushin
InsightWhale
CRO Team Leader
For more advanced users
For all those who want to delve deeper
Build your experiments flexibly with JavaScript, CSS or HTML - including open APIs for controlling experiments and exporting results.Use provided options such as targeting by CSS selector, data layer entry or create your own rules with JavaScript to target your experiments.
I am particularly impressed by the rapid implementation of the necessary functions, which give us the greatest possible flexibility to implement our projects efficiently and data-driven.
Matthias Rohde
Smarketer
Product Lead CRO
How Varify differs from other A/B testing platforms
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Visual editor Simple changes without a developer |
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Seamless integration In tools such as Mouseflow, Clarity & co. |
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Page & Audience Targeting Decide where and who sees your tests |
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1:1 Support Get direct help from CRO managers |
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Flat rate Unlimited traffic and experiments |
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Monthly price ***
Between 100k-250k users per month |
119 € |
€256 – €479 |
€569 – €1,373 |
Not all targeting options, such as device category or UTM parameters, are included in the Growth Plan.
Unlike the platforms mentioned, a CRO expert will help you right from the first level contact.
The Growth Plan (VWO), the Growth Plan (Convert) and the Growth Plan (Varify) were compared. The basis was 100,000-250,000 monthly tracked users (MTU) on October 16, 2025 with annual billing.
Important to mention: From a higher monthly traffic - such as from 500,000 MTU with VWO or 1,000,000 MTU with Convert - the Growth Plan is no longer available and a change to more expensive plans becomes necessary.
This is how we redefine industry standards
Numbers from OMR Reviews. Data as of October 2025.
What agencies & companies say about Varify.io®
A. Z.
SUPERPATRONENManaging Director
I have received competent help directly from the founder Steffen on several occasions. Not only did he help me technically, but he was also able to use his years of experience as an experienced tester to help me with my tests time and time again. What's more, the tool is really inexpensive and no comparison to the more expensive competitors.
A. S.
BurdaVerlag GmbHPerformance Manager
Landing pages can be customized quickly, intuitively and with many options; tool can be used in many ways, e.g. also for teaser boxes; fast & helpful support, how-to videos for beginners; scientific approach in the development of the tool
V. M.
InsightWhaleCRO Team Leader
Varify is a user-friendly A/B testing tool that integrates seamlessly with GA. The platform simplifies the process of setting up and analyzing A/B tests - from setup to reporting. Varify is an excellent alternative to other tools and offers a cost-effective solution with fast loading times and clear reports.
C. L.
GoossensCRO Specialist
D. S.
VP Digital Marketing
D. S.
VP Digital
Marketing
The platform was incredibly easy to install, integrates seamlessly with Google Analytics and offers unlimited uses, which is a big plus for a company like ours. Their responsiveness and helpfulness made all the difference.
L. L.
sevDesk GmbHTeam Lead SEO
I particularly appreciate the fact that tests can be implemented quickly and easily. This is very helpful for our team, as we don't always have enough developer resources, but we can still run small tests independently.
Our support comes directly from experienced CRO managers
Our team supports you during onboarding, answers your questions via chat or email, and is available for deeper topics in web meetings.
- Tool Onboarding
- Chat & E-Mail
- Fast response time
- Personal onboarding & setup
- Phone & Slack
- Web Meeting
Frequently asked questions
At Varify.io®, we want to make digitally optimizing a site possible for all businesses, regardless of their starting point. We focus on affordable and unlimited testing without compromising on the variety of features.
Unlike other providers, we do not pay per user ourselves and rely on existing tracking systems, which allows us to pass on the more favorable conditions to our customers.
This approach is in line with our "single source of truth" principle, which is why we do not keep our own goal tracking, but focus on seamless integration of analytics tools for A/B test evaluation.
The Varify.io® snippet should be included at the beginning of the head section of your website. Alternatively, you can simply add the snippet via a tag manager.
You don't have to integrate the snippet into your website just to try out the editor. For this you can use the Varify.io® Chrome Browser Extension download. Go here to the Explainer video.
Create a new variant and save it under a name of your choice.
Now you can define your A/B test setup directly in the Varify.io® dashboard for the created variant and then start it directly. The A/B test setup includes the definition of the targeting and the traffic distribution.
The Varify.io® snippet loads with only 11.5kb and is thus usually completely loaded in under 30ms - virtually imperceptible. So your web pages stay lightning fast.