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Try for free
Get a demo

Varify price overview

A/B Testing Without Limits. One price, unlimited traffic.

Click here for the agency plans

Growth

169
119 € per month
  • Unlimited A/B testing
  • 1 website incl. test environment
  • Unlimited traffic
  • Unlimited experiments
  • Unlimited team members
  •  
  • Features
  • Visual editor
  • Code editor
  • Subdomains included
  • Single Page Application compatible
  • Campaign Booster
  • Dynamic content
  • Page & Audience Targeting
  • Preview function
  • Google Analytics 4 Integration
  • Google Tag Manager Integration
  • Matomo, Piwik & Snowplow Integration
  • GDPR & Compliance compliant
  • Simple step-by-step onboarding
  • Email & Chat Support
  • Payment by credit card
  •  
Test 30 days free of charge
No credit card required

Enterprise

Price on request
  • Includes all the features of Growth, plus
  •  
  • Detailed onboarding call
  • Phone & Slack Support
  • Account & Success Manager
  • Support for account relocation
  • Individual DPA
  • Flexible payment options
  •  
  • Experiment API
  • Individual CNAME
  • Big Query Integration NEW
  • Geotargeting NEW
  • Outlier smoothing NEW
  • Digital card set
Contact Sales
or Test 30 days free of charge

Our promise

Start your 30-day trial

Try Varify.io free of charge and without obligation. You don't need to enter any credit card details and you don't need to actively cancel. 

Companies with more than one domain

Get in touch with us

Are you a company and want to run your A/B tests on multiple domains? Then get in Contact with us.

Frequently asked questions

Why is Varify.io® so much cheaper than other A/B testing platforms?

Varify.io® aims to make A/B testing accessible to companies of all sizes and industries. We offer a cost-effective solution that includes full functionality without limitations. Unlike other providers, we do not charge per user and instead utilize our clients' existing tracking systems, which allows us to offer our attractive pricing.

We follow the principle of the "single source of truth". We therefore do not use our own goal tracking and focus on seamless integration with existing analytics tools to ensure efficient evaluation of the A/B test results.

Who is the Growth Plan suitable for?

The Growth Plan is ideal for websites and online stores that want to carry out A/B tests and personalization. There are no traffic limits and you have access to all platform functions. You can get started straight away without any major set-up effort.

Who is the Enterprise Account for?

The Enterprise account is ideal for companies that have special requirements in terms of support as well as contractual and data protection conditions.

You will also benefit from a personal account manager who will support you in setting up new projects and answer all your questions.

You also get access to exclusive functions that allow you to target and evaluate your A/B tests more precisely.

Which plan should I choose if I want to test on multiple domains as a company?

Companies with several websites often have very specific requirements when it comes to A/B testing. Contact us us directly so that we can make you a targeted and fair offer based on the needs of your company. 

What does our technical support include?

Our support team consists of experienced CRO experts who will be happy to help you with the following tasks:

  • Set up the correct setup and targeting for your A/B tests.
  • Configure the connection between your web analytics tool and Varify.
  • Answer your questions about individual features.

What our support cannot do are special developments, extensive code analyses, advice on test design or the analysis of tracking problems of your web analysis tool that are not related to the Varify integration.

We have a network of certified partners who can help you. We will introduce you to suitable service providers and support you in your selection.

Show more questions

2,704 teams worldwide already rely on Varify.io®

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Test with as many users as you like - the price always remains the same.
You can run an unlimited number of experiments simultaneously and perform as many personalizations and 100% targetings as you like.
Invite an unlimited number of team members and work together with them in your account.
Create your A/B test variants with the visual editor - without any programming knowledge. The editor is compatible with all websites and store systems.
Create website variants with CSS and JavaScript. We support you with practical code helpers.
Varify.io is compatible with all common single page applications, including frameworks such as React, Vue and Angular.
Campaign boosters are free conversion templates, such as exit intent layers, USP bars and notification elements, which you can use to optimize your website.
Use page targeting to determine on which pages your experiments should be carried out and use audience targeting to define which users should participate in your experiments.
Get a preview of your variants at the touch of a button. You can also share this preview link directly with your colleagues.
Use the GA4 integration to analyze your experiments directly in the web analytics tool.
You can read the data from your Varify experiments directly with the Google Tag Manager (GTM) and process it anywhere - even in your own data warehouse.
You can analyze your results in any web analytics tool of your choice. We will be happy to support you.
Varify.io does not track any data itself and does not store any cookies.
Step-by-step instructions are available to guide you through the platform and show you how to use Varify.io to perform your website optimizations.
We won't leave you alone with your questions and our experts are always available to help you free of charge, subject to availability.
Show dynamic content by integrating passed URL parameters at predefined locations on your website.
Determine where you want to carry out your experiments and which target group you want to play them out to.
If you have any technical questions, you can contact us directly via Slack or by phone or web meeting.
Would you like to switch from another A/B testing platform to Varify.io? We'll be happy to help you make the move.
At Varify.io, a contact person is available to guide you through the platform and answer any questions you may have.
We support you with the setup and don't leave you alone with your questions.
From our point of view, subdomains belong to a domain and are therefore not charged separately.
Your A/B testing results are calculated on the basis of data from Google BigQuery.
Create, manage and end your experiments easily via API commands.
Target users from specific regions or countries.
Particularly high and low order values can be automatically included in the statistical analysis of your sales data.
Set up your own subdomain that points to the Varify application using a CNAME entry.
Get free access to the digital version of the popular card set to optimize your website. Find out more at https://varify.io/en/psychological-trigger-overview/
Would your company like to use its own data processing agreement or make changes to Varify's DPA? No problem - we will be happy to coordinate this with you and your data protection department.
You can manage your subscription yourself by entering your credit card details and starting, pausing or ending the subscription as you wish.
In addition to payment by credit card, you can also use other payment options such as purchase on account.
Feel free to contact us if you require further Enterprise features.
The Growth Plan includes a website and the associated test environments.
Varify can be used free of charge on all test environments.