Varify pricing – simple & fair
A/B testing without limits. Same price, unlimited traffic. Choose the plan that best suits your business.
NEW Optional: Varify Tracking – real-time & cookieless. Learn moreGrowth
For small teams getting started with A/B testing.
- ✓1 website (domain)
- ✓Unlimited traffic (MTU)**
- ✓5 active experiments
- ✓A/B & Split URL testing
- ✓Multi page testing
- ✓Visual & code editor
- ✓Basic page & audience targeting
- ✓Google Analytics 4 integration
- ✓Roll out winning variations
Pro
For teams that take A/B testing seriously and want AI to accelerate their testing program.
- ✓Unlimited active experiments
- ✓Full page & audience targeting
- ✓Bayesian statistics
- ✓Unlimited team members
- ✓API access — Experiment & Reporting API
- +and more
- ✓MCP connector — Varify MCP + GA4 MCP
- ✓Media library
- ✓Roll out winning variations
- ✓Varify Tracking** — real-time & cookieless
Enterprise
For organizations with individual contracts plus special procurement and implementation requirements.
- ✓Your own NDA
- ✓Your own SLA
- ✓Your own DPA
- ✓Own payment & contract terms
- ✓Advanced roles & permission settings
- ✓Server-side testing
- ✓Mutual exclusion of experiments
- +and more
- ✓AI credits included
- ✓Varify Tracking** included
- ✓Bring your own AI key
- ✓First-party context (CNAME)
- ✓Auto stop experiments
- ✓Server-side testing
- ✓Sequential testingSOON
- ✓Multi-armed banditSOON
- ✓SSO (SAML)SOON
- ✓SOC 2SOON
All plans include unlimited A/B testing, visual editor, code editor and GDPR compliance.
*AI features such as AI CRO Audit and Prompt-Based Experimentation are available from the Pro plan and are billed in AI credits – as a monthly credit package or with your own API key.
**Experiment data can be imported from Google Analytics 4 (and BigQuery). With any other analytics provider, experiments are measured with Varify Tracking – we set that up individually with you.
2.700+ teams trust Varify
Where the plans actually differ
Head to head. The full feature list is below.
All features in detail
Every feature by plan – open a group to see the details.
With Varify, the choice is yours
Use Varify’s real-time tracking no matter which analytics tool you already run – set up in minutes, results in real time and custom goals without the tag manager.
Varify Tracking – or keep the analytics you already use
Varify Tracking** measures your experiments in real time, right next to your tests – cookie-less and GDPR-compliant, alongside whichever analytics tool you already use.
Set up in minutes
One snippet, no data layer work – tracking runs with the Varify script you already have.
Real-time results
See conversions as they happen instead of waiting for tomorrow's export.
Custom goals without the GTM
Define clicks, revenue and custom events directly in Varify – no Google Tag Manager needed.
Cookieless by design
No cookies, no consent hurdle, data stays in the EU – full results from the first visitor.
Test the full version of Varify
The trial is always the complete product – every feature unlocked, no reduced version. Experiments are measured with Varify Tracking, so you see results from day one. No credit card details, no active cancellation.
Get in touch with us
Running A/B tests on multiple domains or need a larger credit volume? Then get in contact with us.