More conversions through dynamic web pages

For each of your ads a matching landing page variation – in less than 3 minutes

   Not a page builder – you don't have to start from zero

    Stay one step ahead of competitors

   Immediate availability for your campaigns

Use now for freeNo credit card required

Following Brands trust Varify®

... and a lot of other fantastic companies

Your visitors are not all the same.
So why show everyone the same landing page?

Dynamise your existing landing page and show each target group a suitable variation works independently of your shop system or CMS and allows you to generate any number of variations that are tailored and optimized for each of your target groups.

Campaigns point to generic pages and do not reflect the ad pledge

This landing page has no strong connection to the advertising promise.
This leads to high bounce rates and low conversion rates.

The creation of a landing page needs


The solution:

In only a few minutes, using the Varify Editor you can create an unlimited
number of dynamic web pages without coding skills.

Simply create the perfect variation

Use the® Editor to enhance the user experience of your existing landing pages by making them dynamic. The editor allows you to make any adjustments to the website without any coding knowledge. And that is how it works:

Try out® now

Who is made for?

For all SEA specialists, who want to play different website variants for different keywords and ads.
Social Media
For the mass entertainers, who push countless traffic to the website but are limited in the landing page optimization.
Email Marketing
For the creative heroes of newsletter campaigns who want to tell their story on the landing pages.

... and for all other online marketers who like to think outside the box and know that landing page optimization is a must nowadays. No matter if you work as an agency employee, freelancer or in-house.

What makes® special?

For Marketers – No coding skills needed
Zeitvorteil – Varianten in < 3 Minuten erstellen
No Limits - Unlimited number of variations
Simple – No additional templates needed
DSGVO Konform – Wir speichern keine Daten

Varify in action for your performance marketing campaigns

Do you have any questions?

Direct contact

Steffen Schulz - CEO


Make a non-binding request right now

Could we spark your interest?

Register now for free!


How do I integrate Varify on my website?

If possible, our snippet should be included at the beginning of the section of your website. Alternatively, you can simply install the snippet via a tag manager.

Can I try out® without integrating the snippet on my website?

You do not have to integrate® snippet on your page if you only want to try out. Just download® Chrome Browser Plugin Here you can find our How-to.

How do I use Varify to set up an AdWords landing page campaign?
    1. Create a new variant and save it under a name of your choice.
    2. Now you can simply add the extension to your URL at the destination URL of your Google Ads ad: ?varify = {variant name}.
    3. Users who now access your landing page via the corresponding ad will now see the variation you created earlier.

How many different variations can I create from a landing page or website?

In the free version you can create up to 10 variations for free for several pages. If you need more variations you simply can delete another unused variation or you can upgrade your account.

Do your variations have a negative impact on SEO rankings?

No,® automatically sets a canonical tag on each variation, if no canonical tag already exists. This means that every created variation references to the original landing page as the originating page. keine Einbußen in der Performance der Website gibt.

What can I change with the® Landing Page Editor on my website?

With Varify you can currently make the following changes / optimizations to your websites:

  • Text changes
  • Style and layout changes (font size, colors, styles, etc.)
  • Hide elements
  • Remove elements completely
  • Re-insert pictures or replace existing pictures
  • Usage of dynamic keyword insertion for landing pages
  • Insert CSS changes
  • Insert JS code directly
  • Change HTML code
  • Notification-Widget verwenden

Which types of landing pages / websites can I optimize with Varify?

In principle you can change and optimize all static elements on your pages. However, sometimes it could happen that elements are generated dynamically, as in the case of some product lists. In this case, the information is not available at the initial website call and therefore cannot be changed.

Does Varify cost more if I have more visitors on my website?® is free in usage for up to 10 variations. On you can find our price models.

Is Varify DSGVO / GDPR compliant?

Varify does not store any user-related data and is therefore DSGVO compliant.

Where does Varify store my data?

The location of our servers is in Germany. We also use a CDN (content delivery network) so that the landing page variants can be played at super-fast speeds.

Can I change the URL parameter "?varify="?

No problem! Just contact us and let us know your desired parameters. Please note that the parameter should not be used otherwise.

What is the difference between® and an A/B testing tool or personalization tool like Google Optimize or VWO?

With® it is possible to create an unlimited number of variations of a landing page or a website. Likewise, Varify has no traffic limit. In contrast to personalisation or A/ B testing tools, variations are permanently delivered through the Varify landing page. Of course, the variants can also be used for A/ B testing.

Who's behind®

Find out who's behind® and what motivated us


Dynamization - contextual performance marketing from tomorrow

Publication about contextual customer communication: Dynamic landing pages

"Do you still show one website to all of your visitors "

Author: Sven Dreissigacker, UserMind GmbH