One price - unlimited A/B testing

Your real alternative to Google Optimize

No credit card required

More than 500 companies trust Varify.io®

This is how simple the platform works

Choose the website you want to optimize
Optimize the page according to your ideas. Use the visual Varify.io® editor or integrate JS/CSS code.
You can now test the optimization in an A/B test or use it as a new dynamic variant of your website.

With Varify.io® you create from existing websites, in a few minutes A/B tests or dynamic websites - independent of your CRM or store system.

Advantages of Varify.io®

A/B Testing - Data-driven optimizations

Directly analyzable in GA 4 or your Analytics tool

Unlimited traffic & variants

Existing web pages are adapted directly

DSGVO Compliant - We do not store data

Join over 500 online marketers and increase your sales through A/B tests and dynamic websites.

Increase the conversion rate of your Websites

About the plans

What makes Varify.io® different from Google Optimize?


No limit: No limit on traffic or new landing page variants. Landing page builders usually charge based on the number of traffic and/or the number of landing pages created.
Get started right away: Can be used directly without setup effort and special knowledge. Most landing page builders require you to set up subdomains. With Varify.io®, you just integrate a JS code snippet on your page and you're ready to go.
Support during implementation: The setup is super simple. Still support you to implement Varify.io® in the best possible way With Varify.io®, tracking and consent layers work as usual.
GA4 compatible: Tracking of results can be conveniently done in GA4. Varify.io® offers both direct integration with GA4 and integration via Google Tag Manager.
Campaign Booster: Conversion optimized templates directly applicable. Use templates like USP Bar, Notifcations, etc. to directly apply proven concepts.

Book an appointment

Talk to our experts about how you can increase your website's conversion rate using the Varify.io® platform.

Arrange demo now

Frequently asked questions

Why is Varify.io® proportionally so much cheaper than other providers?

At Varify.io®, we want to make digitally optimizing a site possible for all businesses, regardless of their starting point. We focus on affordable and unlimited testing without compromising on the variety of features.

Unlike other providers, we do not pay per user ourselves and rely on existing tracking systems, which allows us to pass on the more favorable conditions to our customers.

This approach is in line with our "single source of truth" principle, which is why we do not keep our own goal tracking, but focus on seamless integration of analytics tools for A/B test evaluation.

How do I integrate Varify.io® on my website?

The Varify.io® snippet should be included at the beginning of the head section of your website. Alternatively, you can simply add the snippet via a tag manager.

Can I try Varify.io® without having the snippet integrated on my website?

You don't have to integrate the snippet into your website just to try out the editor. For this you can use the Varify.io^® Chrome Browser Extension download. Go here to the Explainer video.

How do I set up a new A/B test with Varify.io®?

Create a new variant and save it under a name of your choice.
Now you can define your A/B test setup directly in the Varify.io® dashboard for the created variant and then start it directly. The A/B test setup includes the definition of the targeting and the traffic distribution.

Does Varify.io® affect the loading speed of my website?

The Varify.io® snippet loads with only 11.5kb and is thus usually completely loaded in under 30ms - virtually imperceptible. So your web pages stay lightning fast.

Show more questions