Varify Blog
Personalization and landing page optimization with Varify.io® — experience from everyday testing work, distilled into practical recommendations.
Where testing starts
VWO & AB Tasty are now Wingify: What the merger means and 4 dangers for you
VWO and AB Tasty now operate as Wingify. Official facts on timeline, numbers and what changes for customers, plus 4 risks for your testing.
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All articles
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A/B testing in practice: what really matters
Discover how A/B testing boosts the performance of your website. Learn important concepts, tools & strategies for making informed decisions.
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The best A/B testing tools in 2026: features, strengths, recommendations
Which A/B testing tool is right for your team? From lean tools to enterprise solutions - this overview will help you make the right choice.
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Visual Editor vs. Code-Based A/B Testing: Which Wins in 2026?
Visual editor or code-based A/B testing? We compare the two approaches across speed, flexibility, team fit, and pricing — with an honest review of leading visual editors from Varify, Convert, AB Tasty, Kameleoon, and Optimizely.
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Unlimited Experiments for Scaling E-Commerce: Are They Actually Worth It?
Do unlimited A/B testing experiments actually help scaling e-commerce companies? An honest look at what unlimited testing means in practice, when it pays off, and which CRO platforms offer it without traffic-based surprises.
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Data-Driven CRO Platforms for E-Commerce: Pros, Cons & Trade-Offs
An honest analysis of data-driven CRO platforms for e-commerce: where they help, where they hurt, and how to pick. Reviews of VWO, Varify, Optimizely, AB Tasty, and Kameleoon for online retail.
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Heatmap: The power of visual data analysis
Explore the world of heat maps and learn how they are changing online marketing. Learn about examples, benefits, and challenges.
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Dynamic landing pages in performance marketing
Learn how you can effectively increase your conversion rate in performance marketing with dynamic landing pages in our blog post.
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Website optimization: basics and practical tips
Website optimization from the ground up: faster loading, clearer UX and effective SEO, and how each one shows up in the conversion rate.
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Sales psychology in e-commerce: tips 2026
Use sales psychology and principles such as scarcity and social proof to specifically influence purchasing decisions.
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Perfect the user experience with UX optimization
From recognizing common mistakes to implementing best practices: Your Guide to UX Optimization for Today.
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Segmentation: Targeted customer approach 2026
Segmentation means dividing target groups into smaller, relevant groups in order to address them specifically.
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Primacy effect: first impressions count (tips)
Benefit from practical tips and strategic insights on the primacy effect. Learn how to effectively capture the attention of your customers.
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Create personas: Instructions & tools
Learn how to create personas - with data, psychology, tools & templates for marketing, UX & product teams.
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Personalization in marketing: strategies & examples
This is how personalization succeeds: More relevance, higher conversions - with data, tests and a clear focus on user needs.
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How to optimize landing pages through the clever use of data analytics
There are numerous ways to optimize conversion and landing pages and thus save significantly on monthly expenses.
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Multivariate tests explained: benefits, procedure, examples
Find out how multivariate tests work, when they are useful, how to plan, conduct & evaluate them ► Read here
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Mere exposure effect: information, examples & application
Discover the mere-exposure effect and how it can amplify your marketing. Learn how familiarity drives brand preference here.
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Landing page optimization: 10 tips for your website
Optimize your landing pages for maximum conversion rates with targeted adjustments and A/B tests.
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All about confidence in A/B testing
Want to know how confidence affects your A/B tests? Find out everything you need to know here!
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Cognitive biases: How they influence our thinking
Discover how cognitive biases influence our thoughts and actions. And how to use them successfully for your own marketing success.
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Hybrid A/B testing: The happy medium between client-side and server-side testing?
A/B testing is an integral part of data-driven optimization teams. However, not every team has the same requirements and not every method suits
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Halo effect: How one property outshines everything
Dive into the world of the halo effect and discover how it shapes business strategies and marketing tactics. Learn more at Varify.io.
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Framing effect: influence of context and wording
Use the framing effect in your digital marketing to drive perception and optimize user experience.
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