Blog for better websites and more conversions
Personalization and landing page optimization with Varify.io®.
- Expert know how from different industries
- Approaches from behavioral psychology
- Practical implementation recommendations
Why User Testing is Essential: Your Ultimate Guide
In a digital world where competition and customer expectations are constantly increasing, user testing is becoming more and more relevant. It provides insights into the behavior and preferences of...
Mastering Conversions: The Ultimate Guide to the Conversion Funnel in E-Commerce
Success in digital marketing depends on how well you understand your customers and how efficiently you shape their journey from first interaction to purchase. Here comes the...
The ultimate A/B testing guide: Optimize like a pro (incl. 5-step guide)
Once upon a time, a company was faced with the following challenge: to improve its website and optimize the user experience...
UX optimization: The key to increasing reach, customers and revenue
Do you know the feeling when a website just "flows"? When everything is intuitive and pleasant? The secret behind this is the "user experience", or "UX" for short. In a digital world, the...
More conversions through keyword insertion on your Google Ads landing page
Dynamic keyword insertion for Google Ads convinces the visitor to click. The dynamic keyword insertion on landing pages convinces the customer to stay. Visualize...
Dynamic landing pages: how to increase the conversion rate in performance marketing
In this blog post, we will cover a neglected topic: dynamic landing pages. In this article, you will learn how you can use them to effectively increase your conversion rate and...
The Google Optimize Sunset - and what companies should do now
Google Optimize is being discontinued. It is now clear: Google will not offer an alternative A/B testing solution for Google Analytics 4 The fears of many Google Optimize users have been confirmed...
Hero Shot: This is what you should know!
As a website operator or marketer, you've probably heard of the term "hero shot". But what exactly does it mean and why is it so important for a successful website?
The Decoy Effect in Conversion Optimization: How to increase your sales figures
The main goal of e-commerce is to persuade customers to buy products or services. One effective method to achieve this goal is the use of cognitive...
Affect heuristics: a powerful driver for your website
In the dynamic world of online marketing, professionals are constantly looking for innovative approaches to get their message out effectively. One of these powerful...
Mere-exposure effect: better control and influence human preference formation.
Have you ever come across an advertisement that you see over and over again? Maybe you've noticed that you're starting to like the product or service more...
Primacy Effect: First Impressions Count (with tips on how to use it)
Are you aware that the first impression you make with your product or service plays a decisive role...
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