About Varify.io®

Our Mission:

We challenge the status quo and want to make A/B testing accessible and affordable for everyone.

Why do we need a new A/B testing platform?

With the end of Google Optimize and rising platform costs, A/B testing is becoming more expensive, especially for small and medium-sized companies. Nevertheless, it remains indispensable. A new platform as the successor to Google Optimize is therefore crucial in order to continue to enable data-driven website optimizations.

What makes Varify.io different?

Varify.io clearly stands out from other A/B testing platforms: We take a deliberately different approach. With our many years of experience, we have developed a solution that is both powerful and cost-efficient. Unlike other platforms, we do not charge by traffic and do not set test limits.

For A/B testing, we rely on a source of truth - this means that we do not have our own tracking and integrate seamlessly with existing web analysis systems used by our customers.

About us

Our headquarters are located in Munich. The founders have more than 12 years of experience in the field of CRO and originally started out as a small team running an A/B testing consulting agency. We now focus entirely on developing a cost-effective, innovative A/B testing platform that creates real value for our customers. Our goal is to help companies of all sizes optimize their websites in a data-driven way.

Our milestones

Your path to a successful CRO testing program

We want to enable companies and agencies of all sizes to optimize their websites in a data-driven and strategic way with the help of A/B testing. In addition to our platform, we support our clients through our partner network to implement a successful CRO testing program.

The following components are essential for a CRO testing program:

User Research

Hypotheses & Test Concepts

UX Design & Psychology

A/B Test Development

Test evaluation & Statistics

Testing Roadmap

Our customers

Varify is used by companies and agencies in more than 30 countries worldwide.

2016

Idea & first prototype of the platform

2017

Product Market Fit

2018

Consulting for selected companies

2019

Foundation of Varify GmbH

2020

Launch Varify.io® - platform for the creation of dynamic landing pages

2022

Further development of Varify.io® into an A/B testing platform

2023

New positioning as Google Optimize alternative

2024

More than 1,500 companies use Varify.io®

2025

Fully API-Supported

2026

The most widely used A/B testing tool from Germany: Over 2,700 teams rely on Varify.

Web pages experiments

> 0

Countries worldwide

Customer satisfaction

0 %

Customer testimonials

Fabian Hans
Cogniteer

The user-friendly interface and powerful analysis tools, combined with the unbeatable price-performance ratio, make Varify.io an indispensable tool for anyone who wants to get started in A/B testing. Collaboration with the entire team couldn't be better.

Ken Wenz
Accelerated Agency

A clear and user-friendly A/B testing tool that leaves nothing to be desired. In combination with the incredibly competent team behind it, it is a must for anyone who wants to increase their conversions in the store. So far it is the best A/B testing tool we have used.

Sam Way
Conversion Kings

The support we've received from the Varify team has been simply fantastic. When Google Optimize was discontinued, there was a significant need for affordable alternatives, and Varify.io seamlessly filled that gap. Its simplicity and effectiveness have been a game changer for us at Conversion Kings.