About Varify.io®

Our Mission:

We challenge the status quo and want to make A/B testing accessible and affordable for everyone.

Why do we need a new A/B testing platform?

With the end of Google Optimize and rising platform costs, A/B testing is becoming more expensive, especially for small and medium-sized companies. Nevertheless, it remains indispensable. A new platform as the successor to Google Optimize is therefore crucial in order to continue to enable data-driven website optimizations.

What makes Varify.io different?

Varify.io clearly stands out from other A/B testing platforms: We take a deliberately different approach. With our many years of experience, we have developed a solution that is both powerful and cost-efficient. Unlike other platforms, we do not charge by traffic and do not set test limits.

For A/B testing, we rely on a source of truth - this means that we do not have our own tracking and integrate seamlessly with existing web analysis systems used by our customers.

About us

We are a team of around 20 employees based in Munich. Our founders have over 10 years of experience in CRO and originally started with a small team as an A/B testing consulting agency. Since then, we have focused entirely on developing a cost-effective and innovative A/B testing platform that offers real added value for our clients. Our goal is to help companies of all sizes drive data-driven website optimization.

The team

Our milestones

Idea & first prototype of the platform

2016

Product Market Fit

2017

Consulting for selected companies

2018

Foundation of Varify GmbH

2019

Launch Varify.io® - platform for the creation of dynamic landing pages

2020

Further development of Varify.io® into an A/B testing platform

2022

New positioning as Google Optimize alternative

2023

More than 1,500 companies use Varify.io®

2024

Your path to a successful CRO testing program

We want to enable companies and agencies of all sizes to optimize their websites in a data-driven and strategic way with the help of A/B testing. In addition to our platform, we support our clients through our partner network to implement a successful CRO testing program.

The following components are essential for a CRO testing program:

User Research

Hypotheses & Test Concepts

UX Design & Psychology

A/B Test Development

Test evaluation & Statistics

Testing Roadmap

Our customers

Varify is used by companies and agencies in more than 30 countries worldwide.

Web pages experiments

> 0

Countries worldwide

Customer satisfaction

0 %

Customer testimonials

Fabian Hans
Cogniteer

The user-friendly interface and powerful analysis tools, combined with the unbeatable price-performance ratio, make Varify.io an indispensable tool for anyone who wants to get started in A/B testing. Collaboration with the entire team couldn't be better.

Ken Wenz
Accelerated Agency

A clear and user-friendly A/B testing tool that leaves nothing to be desired. In combination with the incredibly competent team behind it, it is a must for anyone who wants to increase their conversions in the store. So far it is the best A/B testing tool we have used.

Sam Way
Conversion Kings

The support we've received from the Varify team has been simply fantastic. When Google Optimize was discontinued, there was a significant need for affordable alternatives, and Varify.io seamlessly filled that gap. Its simplicity and effectiveness have been a game changer for us at Conversion Kings.