About Varify®

Varify GmbH is divided into:

Varify.io® - Software as a Service platform for optimizing landing pages in performance marketing

Varify.io® Consulting - Consulting around online sales and conversion rate optimization

About Varify®

Varify.io® - SAAS Platform = The Revolution in Performance Marketing

So that performance marketers also get the opportunity, active Influence on the conversion rates of landing pages, Varify.io® was developed as a software-as-a-service. With Varify.io,® landing pages optimised specifically for the advertising campaign can be created from existing websites.

Varify.io® Consulting - Conversion Rate Optimization with Experts

Through innovative approaches to online marketing such as neuromarketing, use of sales psychology, dynamization and personalization, as well as data-driven A/B test strategies our customers have achieved extraordinary success with Varify.io® Consulting and significantly , and permanently improved their digital success.
With years of experience in CRO, Varify.io® Consulting also helps internal teams build their own CRO process.

The team

The expertise

Varify® employs a powerful team of experts to provide a full-service approach to conversion optimization. These are their disciplines:

UX Design

Frontend, as well as backend development

Performance Marketing

Sales Psychology

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With Varify you have a strong partner for your business

The founders of Varify® took part in the Google Online Marketing Challenge and claimed victory in Europe in 2015. Over 18,000 students from 80 different countries took part.

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Home in Munich

Varify GmbH is located in the tranquil town of Grünwald near Munich. Meet us in our office or in one of the beautiful beer gardens. 🙂

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The tool for strong conversion landing pages- Varify.io®.

With Varify.io® we offer you a SaaS solution that helps you create a significantly better user experience on your landing pages within minutes.

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Consulting & Training

A detailed analysis and strategic approach is the key to creating effective and efficient optimizations. We will gladly advise you and your company, show you different models from conversion optimization and how to use them. 

Concept creation & test execution

We identify quantitative optimization potential on your website and derive qualitative optimization concepts from it. 

We then validate these using developed variants in A/B tests.

Click here for our other Services.

Customer testimonials

Sven Dreissigacker
CRO Expert - UserMind GmbH

"Dynamic landing pages are the future in my opinion. The experienced and smart team at Varify is right on track with their landing page editor system. Keep it up!"

Simon weber
SEM - 1&1 Ionos

"At first, I didn't know exactly how to apply CRO to my SEA campaigns. The guys from Varify managed to significantly increase the conversion rate of many campaigns."

Sebastian Jund
SEM - Compeon GmbH

"Our request lines have been optimized with great success. There have been times when we couldn't even process the many requests that quickly."

Christopher Schulz
CRO - Peek-cloppenburg.com

"Varify supports us in planning, prioritizing, designing and executing our onsite tests. With great know-how and experience they are an important partner for us to achieve our goals. Thomas and Steffen also understand backgrounds and can therefore tailor AB tests and campaign testing to our needs. We are very satisfied with the personal cooperation and the results."
 

Get started now and create your first landing page variant in minutes

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The story behind the Varify.io® platform

Websites even today have little relation to the ads that link to them. We have identified this circumstance as a problem and have developed varify.io to solve it.® developed.

As experts in conversion optimization and performance marketing, we understand that it makes no sense to send more and more traffic to websites if the conversion rate remains the same or even drops. Visitors often feel they are not being properly picked up on landing pages. For example, although the ad often matches the search query, the searched-for information is no longer found on the landing page at the latest. Often, even small changes to landing pages are enough to make them fit the ad promise better. Thus, they become more relevant to the user, which leads to better user conversion. Store and CMS systems or even in-house developments are often too static when it comes to quickly and easily creating additional landing page variants. Our challenge was to find a tool to create landing page variants quickly, flexibly and easily. First we tried it with A/B testing and personalization tools and landing page building systems. However, here we could identify the following disadvantages:

  • Fees for A/B testing and personalization tools are very high

  • Traffic for different variants is limited

  • Number of personalization options are limited

  • Setup partly very complex

  • Landing page templates have to be painstakingly created and adapted to the CI before you can get started

The idea: Something new must come

Websites even today have little relation to the ads that link to them. We have identified this circumstance as a problem and have developed varify.io to solve it.® developed.

With varify.io® we offer a free SaaS solution that helps you create a significantly better user experience on your landing pages within minutes. You can customize your existing web pages without programming skills in no time and create as many variants as you need for your campaigns. If the content on the core page is changed, the variants automatically apply the change.

Steffen Schulz

Conversion Rate Optimization Expert

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