About Varify®

Our Mission:

We challenge the status quo and make digital optimization accessible to everyone. We achieve this with smart products at fair conditions and excellent service.

About Varify®

Varify.io® - A/B Testing Platform = The Revolution in Growth Marketing

Developed by conversion optimizers and software developers for ambitious optimizers. Growth marketers should be given the opportunity, active Influence on the conversion rates of websites, preferably without dependencies and restrictions. With Varify.io® can existing websites optimized with experiments and especially Personalized to target groups become

Varify.io® Consulting - Conversion Rate Optimization with Experts

Through innovative approaches to online marketing such as neuromarketing, use of sales psychology, dynamization and personalization, as well as data-driven A/B test strategies our customers have achieved extraordinary success with Varify.io® Consulting and significantly , and permanently improved their digital success.
With years of experience in CRO, Varify.io® Consulting also helps internal teams build their own CRO process.

The team

Our milestones

The expertise

Varify® employs a powerful team of experts. To cover all aspects of online marketing, our strong partner network can be used with among others these disciplines:

UX Design

Frontend, as well as backend development

Performance Marketing

Sales Psychology

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With Varify you have a strong partner for your business

The founders of Varify® took part in the Google Online Marketing Challenge and claimed victory in Europe. Over 18,000 people from 80 different countries took part.

Home in Munich

Varify GmbH is located in the tranquil town of Grünwald near Munich. Meet us in our office or in one of the beautiful beer gardens. 🙂

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The platform for website optimization- Varify.io®.

With Varify.io® we offer you a SaaS solution that helps you create a significantly better user experience on your websites within minutes.

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Web pages experiments
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Consulting & Training

A detailed analysis and strategic approach is the key to creating effective and efficient optimizations. We will gladly advise you and your company, show you different models from conversion optimization and how to use them. 

Concept creation & test execution

We identify quantitative optimization potential on your website and derive qualitative optimization concepts from it. 

We then validate these using developed variants in A/B tests.

Click here for our other Services.

Customer testimonials

Sven Dreissigacker
CRO Expert - UserMind GmbH

"Dynamic landing pages are the future in my opinion. The experienced and smart team at Varify is right on track with their landing page editor system. Keep it up!"

Christopher Schulz
CRO - Peek-cloppenburg.com

"Varify supports us in planning, prioritizing, designing and executing our onsite tests. With great know-how and experience they are an important partner for us to achieve our goals. Thomas and Steffen also understand backgrounds and can therefore tailor AB tests and campaign testing to our needs. We are very satisfied with the personal cooperation and the results."

Simon weber
SEM - 1&1 Ionos

"At first, I didn't know exactly how to apply CRO to my SEA campaigns. The guys from Varify managed to significantly increase the conversion rate of many campaigns."

Get started now and create your first experiment in minutes

The story behind the Varify.io® platform

Websites even today have little relation to the ads that link to them. We have identified this circumstance as a problem and have developed varify.io to solve it.® developed.

As experts in conversion optimization and performance marketing, we understand that it makes no sense to send more and more traffic to websites if the conversion rate remains the same or even drops. Visitors often feel they are not being properly picked up on landing pages. For example, although the ad often matches the search query, the searched-for information is no longer found on the landing page at the latest. Often, even small changes to landing pages are enough to make them fit the ad promise better. Thus, they become more relevant to the user, which leads to better user conversion. Store and CMS systems or even in-house developments are often too static when it comes to quickly and easily creating additional landing page variants. Our challenge was to find a tool to create landing page variants quickly, flexibly and easily. First we tried it with A/B testing and personalization tools and landing page building systems. However, here we could identify the following disadvantages:

  • Fees for A/B testing and personalization tools are very high

  • Traffic for different variants is limited

  • Number of personalization options are limited

  • Setup partly very complex

  • Landing page templates have to be painstakingly created and adapted to the CI before you can get started

The idea: Something new must come

Websites even today have little relation to the ads that link to them. We have identified this circumstance as a problem and have developed varify.io to solve it.® developed.

With varify.io® we offer a cost-effective SaaS solution that helps you create a significantly better user experience on your landing pages and websites within minutes. You can optimize your existing websites without any programming skills in no time. You can run A/B tests and create as many variants as you need for your campaigns. If the content on the core page is changed, the variants automatically apply the change.

Steffen Schulz

Conversion Rate Optimization Expert

Request now without obligation

Simply request a non-binding consultation. Send us a message, we will answer you as soon as possible.