FAQ - Questions and answers

What is the difference between Varify.io® and an A/B testing or personalization tool like Google Optimize or VWO?

With Varify.io® it is possible to create an unlimited number of A/B tests or variants of a landing page or website. Likewise, with Varify.io there are® no traffic limit but a traffic flatrate. 

Is Varify.io® DSGVO / GDPR compliant?

Varify.io® does not store any user-related data and is therefore DSGVO-compliant.

Where is my data stored?

Varify.io® does not store any data itself. Our servers are located in Germany. We also use a CDN (content delivery network) so that the landing page variants can also be played out super fast.

How do I set up a Google Ads landing page campaign with Varify.io®?

Create a new variant and save it under a name of your choice.
Now you can simply add the ending to your URL at the target URL of your Google Ads ad: ?varify={variant name}.
Users who now arrive at your landing page via the corresponding ad will now see the variant you created earlier.

How many different variations can I create of a landing page or website?

The number of variants are unlimited.

Do the variants of a page have a negative impact on my SEO ranking?

No, Varify.io® automatically places a canonical tag on each variant if one does not already exist. This way, each generated variant identifies the original landing page as the source page. Furthermore, it is possible to use Varify.io® to integrate in such a way that it none There are no losses in the performance of the website.

What all can I change on my website with the Varify.io® landing page editor?

With Varify you can currently make the following changes/optimizations to your websites:

  • Text changes
  • Style and layout changes (font size, colors, styles, etc.)
  • Hide elements
  • Remove elements completely
  • Insert new images or replace existing images
  • Inserting the dynamic keyword insertion for landing pages
  • Insert CSS changes
  • Paste JS code directly
  • Change HTML code
  • Use notification widget
What types of landing pages / websites can I optimize with Varify.io®?

In principle, you can change and optimize all static elements on your pages. Sometimes, however, elements may be generated dynamically, as is the case with some product lists. In this case, the information is not available at the initial website call and can therefore not be changed.

Will Varify.io® cost me more if I have more visitors on my website?

Varify.io® costs 99€ per month in Self Service. No matter how much traffic you have on your site, the price always stays the same. On app.varify.io/register you will find information about the different price models.

Does Varify.io® work with Single Page Applications?

Yes, Varify.io® works with single page applications.

Steffen Schulz

Conversion Rate Optimization Expert

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