Conversion rate optimization using data & psychology

> 0
website experiments
Served Industries
0 %
Annual uplift per customer

How you benefit from the cooperation

Proven knowledge

With more than 1.500 successful website experiments, we can look back on a broad knowledge from over 10 years of practical experience.

Industry Specialist

We have already optimized websites for more than 14 industries and are therefore aware of the industry-specific requirements.

Exclusivity Guarantee

We only look after a company in the same industry. So you can be sure that the best CRO experts in Germany are not working for your competitors.

That's why you'll be even more successful with Varify® Consulting

Pioneers in neuromarketing & sales psychology - Varify®️ Consulting uses the latest scientific findings to achieve the best results for customers.

Fast results & sustainable success with CRO optimization

business growth

Creation of individual optimization programs for teams, taking into account the industry.

In house knowledge

Varify® Consulting helps companies build internal conversion optimization know-how.

interim manager

Varify® Consulting provides you with "temporary CRO managers" who set up a CRO process in-house for you.

Varify® full service

Test architecture, conception, design, programming, quality assurance, test execution & evaluation - the all-round CRO service.

Varify® Consulting: Your full service agency for CRO

Every business is unique and has different website optimization and development needs. We create individual optimization programs for teams so that the right strategy can be implemented with the available resources.


The Varify® The full service component includes everything needed to generate more sales in the long term, from setting up the test architecture to conception, design and programming to quality assurance, test execution and evaluation.

in-house knowledge

Varify® Consulting helps companies build internal conversion optimization know-how. We accompany teams right from the start as additional support or as an interim conversion manager for as long as they need us.

Companies are currently struggling to fill conversion rate optimization vacancies with suitable candidates. For this reason, we now look after several customers as interim managers.

We build the conversion process in your company. Since we are experts in the field of conversion optimization, we can start directly without delay. As soon as the positions in your company are filled, we board the new employees for a seamless transition. 

Our industry promise

We value quality over quantity. Therefore we only work with one customer per industry. You can see from the matrix which sectors we are currently serving.

Industries occupied In Stock
financial services
Leisure & Tourism
Real Estate
Furniture & Garden
Transport & Logistics
Book publisher
Advertising & Marketing

Selection of our customers

Your CRO experts working for you

The experienced team of experts from Varify® Consulting supports you in optimally setting up your online business. We take a holistic view of the business and develop individual industry solutions.

Thomas B Kraus


Thomas' specialty is the development and implementation of well-founded, tailor-made growth strategies For companies. With his work, Thomas was able to win his team and himself first place in 2015 Google Online Marketing Challenge secure in Europe.

With workshops and analyses, he helps to uncover potential and solutions and coaches internal teams if necessary. These approaches generate sustainable growth and sales increases for you.

Thomas is always happy about a personal exchange.

Stephen Schulz


Steffen is passionate about optimizing websites. He has specialized in the test-driven creation of MVPs (Minimum Viable Products) to generate the fastest possible growth and sales increases.

He also deals with behavioral triggersto get even more growth out of every website. A holistic view of the optimization of websites is very important to him. 

If you have any questions, you are always welcome to contact Steffen.

Voices of convinced customers

Sven Dreissigacker
CRO Expert – UserMind GmbH

Dynamic landing pages are the future in my opinion. The experienced and smart team at Varify is on the right track with their landing page editor system. Keep it up!

Simon weber
SEM – 1&1 Ionos

At first I didn't know exactly how to use CRO for my SEA campaigns. The guys from Varify managed to significantly increase the conversion rate of many campaigns.

Sebastian Jund
SEM – Compeon GmbH

Our application routes have been optimized with great success. There were times when we couldn't process the many requests so quickly.

What does that mean in concrete terms?

Your full service agency for CRO

A clean as-is analysis forms the basis for a successful optimization program.

We analyze websites and identify the touchpoints with the greatest sales leverage. To do this, we analyze digital key figures with additional consideration of qualitative aspects in order to create efficient website & landing page concepts.


With system to sustainable success

Every company has its own challenges and goals. We therefore develop the optimal digital strategy for your business.

The demands of visitors to websites are constantly changing. Only through continuous and sustainable A/B testing is it possible to be one step ahead of the competition.

Test concept, UX design & test development

High-contrast test concepts ensure that significant uplifts can be achieved and verified even with little traffic. The test concept unfolds its full effect through a UX design tailored to your website. After the design has been agreed, it is integrated into your website through efficient web development using an A/B testing tool.

Qualitative test implementation guaranteed

Nothing is more annoying than finding errors during test runtime, which causes the test to restart.

In order to ensure that the test developed works correctly in the various browsers and on a wide variety of end devices, we take on quality assurance and thus guarantee the functionality of the entire implementation.


For the purposes of this Regulation

How do I interpret the test results and how can I be sure that the results not only affect the test but also the real sales?

We keep you up to date on test development at all times and calculate the ideal test runtime so that test results are valid. After the end of the test, we provide prepared test reports and create derivations for follow-up tests.

Thomas B Kraus


Curious? Your contact to Varify®-Consulting

Simply request a non-binding consultation. Send us a message, we will answer you as soon as possible.