Above the Fold: Optimize the First Impression of Your Website
![](https://varify.io/wp-content/uploads/2024/07/above-the-fold-preview.png)
"Above the Fold" refers to the part of a website that a user can see immediately when opening the page without having to scroll. This term originally comes from...
The ultimate guide to creating effective personas
In today's data-driven world, creating personas is an indispensable tool for marketers, UX designers and conversion optimizers. But what exactly are personas and why...