Conversion tracking via Google Tag Manager

User Documentation Search Popular Keywords Categories Total Results No Record Found View All Results Conversion Tracking via Google Tag Manager In a nutshell If you use Varify.io®, you can link it to Google Analytics 4 or other Analytics solutions via Google Tag Manager (GTM). The practical thing is that you can change the group assignment of your A/B tests [...].

Tracking with Google Analytics 4

User Documentation Search Popular Keywords Categories Total Results No Record Found View All Results Tracking with Google Analytics 4 In a nutshell Important note: This guide is only applicable if GA4 is directly integrated on your website. If you have integrated GA4 via Google Tag Manager, please see the Tracking with GTM section. In the [...]

The Google Optimize Sunset - and what companies should do now

Google Optimize will be discontinued. Now it is clear: Google will not offer an alternative A/B testing solution for Google Analytics 4 The fears of many Google Optimize users have been confirmed: In an official statement, Google clarifies that the Google Optimize service will be discontinued on September 30, 2023. Also a return of the popular service in the latest [...]

More conversions through keyword insertion on your Google Ads landing page

Dynamic keyword insertion for Google Ads convinces visitors to click. The dynamic keyword insertion on landing pages convinces the customer to stay. Let's first illustrate the concept with a small comparison from everyday life: Imagine you are in Munich and want to get to "Münchener Karlsplatz". The way seems simple at first, [...].