Focus on segmentation: How targeting customers increases marketing success
In our fast-paced, information-flooded world, the days of "one size fits all" are long gone. Consumers today are more informed, more demanding and...
The Limbic Map - A Tool for Understanding Human Decisions
In the age of neuromarketing, the limbic map is an important key to understanding human decision-making. Developed by the renowned German psychologist and marketing expert...
Thinking Traps Decoded: How Cognitive Biases Shape Our Lives and Online Marketing
Your everyday life is full of decisions. From choosing your clothes in the morning to planning your long-term career goals: You are constantly challenged to make decisions...
Stand out: the need for a unique selling proposition
In an increasingly globalized and digitalized world, competition on the market has increased significantly. Today, companies are not only competing locally, but globally...
Personas: A deep dive into the world of customer segmentation
In the increasingly complex jungle of digital marketing, you have a powerful tool at your side: the persona. It lights the way for you, navigates you through the jungle and helps...
The psychological trigger "scarcity" and its role in conversion optimization
Scarcity is a powerful tool in the arsenal of modern marketing. This tried and tested strategy, based on our natural...
The Diderot effect: How possessions and identity influence our consumer behavior
The Diderot effect describes the phenomenon that the acquisition of a new possession can influence our entire consumer behavior. In this article, we will take a closer look at the Diderot effect...
The Dunning-Kruger effect: an understanding of self-assessment and competence.
Have you ever met someone who seems to be overconfident even though they are obviously incompetent in a certain area? Or have you...
Neuromarketing: How the human brain influences purchasing decisions
The field of neuromarketing is fascinating because it combines neuroscience and marketing. It is based on the realization that our decisions and preferences...
Up-selling: Your guide to effective sales strategy
In today's highly competitive marketplace, it is imperative that you as a business or retailer implement effective strategies to maximize your profits...