Multivariate Testing: Your Guide to Optimized Online Results
The digital marketing landscape is constantly changing. To be successful, marketers need to continuously rethink and adapt their strategies. Multivariate tests are...
Confidence: From Gut Feelings to Data-Driven Decisions
In the fast-paced digital era, A/B testing has established itself as a crucial tool in marketing. They enable us to test website variants, advertising messages or even...
Focus on segmentation: How targeting customers increases marketing success
In our fast-paced, information-flooded world, the days of "one size fits all" are long gone. Consumers today are more informed, more demanding and...
The Limbic Map - A Tool for Understanding Human Decisions
In the age of neuromarketing, the limbic map is an important key to understanding human decision-making. Developed by the renowned German psychologist and marketing expert...
Thinking Traps Decoded: How Cognitive Biases Shape Our Lives and Online Marketing
Your everyday life is full of decisions. From choosing your clothes in the morning to planning your long-term career goals: You are constantly challenged to make decisions...
Stand out: the need for a unique selling proposition
In an increasingly globalized and digitalized world, competition on the market has increased significantly. Today, companies are not only competing locally, but globally...
Personas: A deep dive into the world of customer segmentation
In the increasingly complex jungle of digital marketing, you have a powerful tool at your side: the persona. It lights the way for you, navigates you through the jungle and helps...
The psychological trigger "scarcity" and its role in conversion optimization
Scarcity is a powerful tool in the arsenal of modern marketing. This tried and tested strategy, based on our natural...
The Diderot effect: How possessions and identity influence our consumer behavior
The Diderot effect describes the phenomenon that the acquisition of a new possession can influence our entire consumer behavior. In this article, we will take a closer look at the Diderot effect...
Dunning-Kruger effect: when ignorance leads to overconfidence
Have you ever met someone who seems to be overconfident even though they are obviously incompetent in a certain area? Or have you...
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