Success through continuous optimization
CRO Consulting
Fast results & sustainable success
The experienced team of experts at Varify® Consulting supports you in optimally setting up your online business. We take a holistic view of the business and develop individual solutions.
Our services
Strategic consulting
Every company has its own challenges and goals. That's why we develop the optimal digital strategy for your business.
Conversion Optimization & UX
As a full service agency, we implement your A/B tests and personalizations from analysis to evaluation.
Strategic consulting
Full service performance
The requirements of visitors to websites are constantly changing. Only through continuous and sustainable A/B testing is it possible to stay one step ahead of the competition. That's why Varify® offers conversion optimization as a full service and takes over the entire optimization process.
Business Growth
Every company is unique and has different requirements for website optimization and further development. We create individual optimization programs for teams so that the appropriate strategy can be implemented with the available resources.
FUll Service
The Varify® Full Service component includes all the necessary components to generate more revenue in the long term, from setting up the test architecture, through conception, design and programming, to quality assurance, test execution and evaluation.
In House Knowledge
Varify® Consulting helps companies build internal conversion optimization expertise. We accompany teams from the beginning as additional support or as interim conversion managers for as long as they need us.
Conversion Optimization & UX
Our core disciplines
Data Analysis
A clean as-is analysis forms the basis for a successful optimization program. We analyze websites and identify the touchpoints with the greatest leverage for more sales potential. For this, we analyze digital key figures with additional consideration of qualitative aspects to create efficient website & landing page concepts.
Expert audit
Decisions are largely made subconsciously. People often act according to banal automatisms and are not aware of them. We analyze your website in special audits and develop specially adapted and efficient concepts to bring your conversion rates to the next level.
Test concepts
Communication psychology describes that we communicate linguistically only 20 % about content and 80 % of communication is non-verbal. From this we can conclude how important the conception of websites with countless possibilities of presentation is for optimization. We develop concepts, which serve as a basis for the later test implementation. These include findings from behavioral psychology (Behavior Triggers), taking into account recognized user experience principles.
Test development
A good test implementation tailored to the target group is the key to optimization success! From design to programming, we create website variants that are tested in an A/B test against the original variant. We make sure that the variants work well on different and previously defined end devices and correspond to the corporate design of your company.
Quality assurance
Every test concept is only as good as the developed test. To ensure that the developed test works properly on the different browsers and end devices, we take over the quality assurance and thus guarantee the functionality of the complete implementation.
A/B Testing & Evaluation
Bayesian or rather frequentist? How do I interpret the test results and how can I be sure that the results will have an impact not only on the test but also on real sales? We keep you informed about the test development at any time and calculate the ideal test duration so that test results are valid. At the end of the test, we provide prepared test reports and create derivations for follow-up tests.
Why hire Varify®?
These brands trust Varify®
Direct contact
Steffen Schulz - Managing Director
E-mail: steffen@varify.io
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