Primacy Effect: First Impressions Count (with tips on how to use it)
Are you aware that the first impression you make with your product or service plays a decisive role...
Mere-exposure effect: better control and influence human preference formation.
Have you ever come across an advertisement that you see over and over again? Maybe you've noticed that you're starting to like the product or service more...
Redirect & Split URL Testing
Redirect & Split URL Testing In a nutshell The Redirect function allows you to redirect incoming users to a specific page. If you use this function in an A/B test, you can perform a "Split URL Test". This way you can test e.g. your current page against a new version of the page that is accessible via a different URL [...]
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