Niko Kerter

CRO Expert at Varify.io

Drives performance marketing and conversion optimization at Varify.

About Niko

Niko is CRO Expert at Varify.io and responsible for performance marketing, Google Ads, and outbound activities.

During his E-Commerce studies at Technische Hochschule Würzburg-Schweinfurt (THWS), Niko showed early what was possible: as part of an Online Marketing Challenge with a four-person team, he reduced the cost per acquisition of a customer project from €124.05 to €14.63 and increased the conversion rate from 1.07% to 4.14% — with +251% revenue growth.

At Varify, he now connects Google Ads, conversion optimization, and outbound into a continuous acquisition pipeline — with the principle that every marketing investment must measurably contribute to growth.

Areas of Expertise

Google Ads & Paid Search

Performance Marketing

Conversion Rate Optimization

Funnel Attribution

B2B Outbound

Career & Achievements

B.Sc. E-Commerce, THWS Würzburg-Schweinfurt
Online Marketing Challenge: −88% CPA, +251% revenue
Owner of Google Ads & Performance Marketing at Varify

Ask Niko directly

Questions about Google Ads, performance marketing, or B2B outbound? Reach out to him on LinkedIn.

Message on LinkedIn