Blog for better websites and more conversions
Personalization and landing page optimization with Varify.io®.
- Expert know how from different industries
- Approaches from behavioral psychology
- Practical implementation recommendations
Do you know the feeling when a website just "flows"? When everything is intuitive and pleasant? The secret behind this is the "user experience", or "UX" for short. In a ...
In a world where customer expectations are constantly rising, the customer experience is a decisive competitive advantage. Steve Jobs emphasized that companies with the customer experience...
In the digital age, where websites, e-shops and social media dominate, conversion rate is at the heart of online marketing. Every time you browse the web, ...
In an age where technology plays a role in nearly every aspect of our lives, the way we interact with digital products can ...
The Limbic Map - A Tool for Understanding Human Decisions
In the age of neuromarketing, the limbic map is an important key to understanding human decision-making. Developed by the renowned German psychologist and marketing expert...
Focus on segmentation: How targeting customers increases marketing success
In our fast-paced, information-flooded world, the days of "one size fits all" are long gone. Consumers today are more informed, more demanding and...
Confidence: From Gut Feelings to Data-Driven Decisions
In the fast-paced digital era, A/B testing has established itself as a crucial tool in marketing. They enable us to test website variants, advertising messages or even...
Multivariate Testing: Your Guide to Optimized Online Results
The digital marketing landscape is constantly changing. To be successful, marketers need to continuously rethink and adapt their strategies. Multivariate tests are...
Understanding and mastering conversion optimization: tips, tricks and best practices
In the digital landscape, it's not enough to just drive traffic to your website. It's about converting that traffic into tangible results...
Usability in the Spotlight: Your Personal Guide
In an age where technology plays a role in almost every aspect of our lives, the way we interact with digital products can influence our decisions, feelings and behaviors.
Conversion rate in focus: optimization strategies for your online success
In the digital age, where websites, e-shops and social media dominate, conversion rate is at the heart of online marketing. Every time you browse the web, you will be directed to different...
Customer Journey Map: Mastering the Customer Journey - A Comprehensive Guide
In a world where customer expectations are constantly rising, the customer experience is a decisive competitive advantage. Steve Jobs emphasized that companies with the customer experience...