Blog for better websites and more conversions
Personalization and landing page optimization with Varify.io®.
- Expert know how from different industries
- Approaches from behavioral psychology
- Practical implementation recommendations
Do you know the feeling when a website just "flows"? When everything is intuitive and pleasant? The secret behind this is the "user experience", or "UX" for short. In a ...
In a world where customer expectations are constantly rising, the customer experience is a decisive competitive advantage. Steve Jobs emphasized that companies with the customer experience...
In the digital age, where websites, e-shops and social media dominate, conversion rate is at the heart of online marketing. Every time you browse the web, ...
In an age where technology plays a role in nearly every aspect of our lives, the way we interact with digital products can ...
Paradox of Choice: The impact on e-commerce
The Paradox of Choice is a fascinating but challenging phenomenon in the world of selling. It is the psychological phenomenon that occurs when a variety of options...
Success with strong call-to-actions: Your guide with tips and examples
A strong call-to-action (CTA) can make the difference between a visitor and a customer. CTAs are an essential element in the digital world and can...
Understanding Behavior Patterns: Powerful Tools for More Conversions
Successful marketing is based on a deep understanding of human behavior patterns. By recognizing how consumers think, feel and act, we can create more effective...
Personalization in the digital age: a comprehensive guide
In today's digital landscape, personalization is no longer just a nice-to-have, but a critical requirement. For companies that want to be competitive,...
The Halo Effect: Influence and Application in the Business World
The "halo effect" is a fascinating psychological phenomenon that plays a significant role in everyday life as well as in the business world. It is the process of...
Understand and optimize bounce rate for better user experience
The bounce rate is a decisive factor for measuring the user experience on a website. What is the bounce rate? It represents...
Unique, Convincing, Profitable: How a Strong USP Can Boost Your E-Commerce Business
In an increasingly competitive business world, it is crucial to stand out from the crowd. A Unique Selling Point (USP) plays a central role in this...
The ultimate guide to creating effective personas
In today's data-driven world, creating personas is an indispensable tool for marketers, UX designers and conversion optimizers. But what exactly are personas and why...
Above the Fold: Optimize the First Impression of Your Website
"Above the Fold" refers to the part of a website that a user can see immediately when opening the page without having to scroll. This term originally comes from...
The Art of the Value Proposition: A Guide to Creating an Irresistible Offer
In a competitive business world, the way companies communicate value to their customers can make the difference between success and failure...
Sales psychology in e-commerce: How to understand customer behavior and increase online sales
Sales psychology is a powerful weapon that can take your online business to the next level. By understanding how customers think and what makes them make a buying decision, you can...
Understanding and mastering cross-selling in e-commerce
There are many ways to increase sales when running an e-commerce business. One of these methods is cross-selling. At its core, cross-selling refers to the process of...