Blog for better websites and more conversions
Personalization and landing page optimization with Varify.io®.
- Expert know how from different industries
- Approaches from behavioral psychology
- Practical implementation recommendations
The US digital market is highly competitive. High advertising costs, strong performance pressure and fast innovation cycles significantly increase the demands on digital business models. Whether e-commerce, SaaS or platform business: without systematic ...READ MORE
Many Dutch companies have been working with A/B tests, analytics and data-based decision-making processes for years. The level at which optimization is applied is correspondingly high. What is needed is not ...READ MORE
The Brazilian digital market is growing rapidly and is characterized by mobile-first usage, e-commerce and marketplace models. The focus on efficient conversion paths and smooth user experiences is correspondingly high. Conversion optimization ...READ MORE
Competition in the French digital market is intense. The cost of new visitors is rising across all sectors, while user attention is dwindling. Whether online store, software provider or lead generation: ...READ MORE
Customer Journey Map: Mastering the Customer Journey - A Comprehensive Guide
In a world where customer expectations are constantly rising, the customer experience is a decisive competitive advantage. Steve Jobs emphasized that companies with the customer experience...
BigQuery for Experiment Analysis
A test shows +3 % conversion uplift. Sounds convincing - until you check the data in BigQuery. Because what GA4 reports often conceal: The result is based on modeled users, sampled sessions and smoothed
Hero Shot: This is what you should know!
As a website operator or marketer, you've probably heard of the term "hero shot". But what exactly does it mean and why is it so important for a successful website?
How usability tests improve the user experience and increase the success of your website
Usability tests are the key to finding out how well a website is received by real users. They show where users have problems, how they navigate through the site and how they use it.
Conversion: The best strategies for your success
Without conversions, your website is like a shop window without buyers. With conversions, it becomes a high-turnover store! Read on to understand exactly what a conversion is and how to
Understanding bounce rates correctly and optimizing them in a targeted manner
The bounce rate is a decisive factor for measuring the user experience on a website. What is the bounce rate? It represents...
Neuromarketing: How the human brain influences purchasing decisions
The field of neuromarketing is fascinating because it combines neuroscience and marketing. It is based on the realization that our decisions and preferences...
Call-to-action: How to achieve more conversions with clear CTAs
A strong call-to-action (CTA) can make the difference between a visitor and a customer. CTAs are an essential element in the digital world and can...
Scarcity explained: Psychology, examples & strategies for more conversions
Scarcity is a powerful tool in the arsenal of modern marketing. This tried and tested strategy, based on our natural...
Paradox of Choice: Why too much choice makes us make worse decisions
The Paradox of Choice is a fascinating but challenging phenomenon in the world of selling. It is the psychological phenomenon that occurs when a variety of options...
Nudging: How psychological impulses influence decisions
Nudging has established itself as an effective tool for subtly and ethically influencing behavior. Originally from behavioral economics...
Behavior Patterns: Psychological patterns for smarter marketing
Successful marketing is based on a deep understanding of human behavior patterns. By recognizing how consumers think, feel and act, we can create more effective...
Personas: definition, application and future at a glance
In the increasingly complex jungle of digital marketing, you have a powerful tool at your side: the persona. It lights the way for you, navigates you through the jungle and helps...
Upselling done right: This is how ready to buy existing customers really are
In today's highly competitive marketplace, it is imperative that you as a business or retailer implement effective strategies to maximize your profits...
Cross-selling: How to increase additional sales without losing customers
There are many ways to increase sales when running an e-commerce business. One of these methods is cross-selling. At its core, cross-selling refers to the process of...
Above the Fold: Optimize the First Impression of Your Website
"Above the Fold" refers to the part of a website that a user can see immediately when opening the page without having to scroll. This term originally comes from...
