Varify Blog
Personalization and landing page optimization with Varify.io® — experience from everyday testing work, distilled into practical recommendations.
All articles
-
A/B tests on WordPress: the special features
A/B testing on WordPress made easy: Tips for snippet integration and performance optimization.
Read more → -
A/B testing for Shopify: everything you need to know
Shopify and A/B testing: tips and tricks for mastering the peculiarities of the platform.
Read more → -
Conversion rate optimization: strategies & calculator
Optimize your conversion rate with effective strategies and an interactive calculator.
Read more → -
Understanding and improving usability
Definition, criteria and methods for optimizing usability.
Read more → -
Customer Journey Map: Understand, Optimize, Transform
Maximize customer satisfaction and increase revenue with effective customer journey maps ► Learn exactly how here.
Read more → -
BigQuery vs. GA4: What data you really need
How to evaluate A/B tests with clear data instead of estimates. Read the whitepaper now.
Read more → -
Hero Shot in practice: examples, strategies & tips
Discover what a hero shot is and how you can optimize it for your website to achieve more conversions.
Read more → -
Usability tests: what they are and what advantages they offer
Learn all about usability testing - the essential tool for improving user experience and conversion rates.
Read more → -
Conversion and conversion rate explained simply
Find out what conversion and conversion rate are and how you can use them to convert more visitors into customers.
Read more → -
Understand & optimize bounce rate
What does the bounce rate really mean? GA4 logic, benchmarks, the usual causes and what actually brings it down.
Read more → -
Neuromarketing: How our brain controls purchasing decisions
Discover how neuromarketing influences purchasing decisions and learn methods to optimize your marketing strategy.
Read more → -
Call-to-action: more clicks, better conversion
Learn how to design strong call-to-actions, use them in a targeted manner and thus sustainably increase your conversion rate.
Read more → -
Scarcity: Boost for your conversion rate
Use Scarcity to increase conversions. Learn more about strategies, case studies, and tips for effective use.
Read more → -
Paradox of Choice: Why less is often more
Paradox of Choice: Too many options lead to poorer decisions. This reduces complexity and increases satisfaction.
Read more → -
Nudging in the digital world: influencing behavior in a targeted manner
Small impulses, big impact: How nudging guides decisions and what is important.
Read more → -
Behavior patterns in consumer psychology
Dive into the world of Behavior Patterns and learn how you can use them to develop more effective marketing strategies.
Read more → -
Optimize your marketing with personas
Discover how to use personas to improve customer experience and drive revenue.
Read more → -
Upselling: Strategies for more sales
How you can use targeted upselling to increase the value of your shopping cart, strengthen customer loyalty and efficiently activate existing customers.
Read more → -
Targeted use of cross-selling
How to increase the value of your shopping cart with smart cross-selling - targeted, relevant and measurable.
Read more → -
Above the Fold: Increase SEO and conversions.
Optimize the Above the Fold area for better SEO, user experience and conversions.
Read more →