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A/B tests in seconds.
Describe. Generate. Test.

Describe your experiment in natural language - Varify generates the variant, writes the code and creates the experiment.

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shop-example.com/product
StoreProductsAboutContact
Premium Wireless Headphones
Over-ear - Noise Cancelling
€ 199,00
Add to Cart
Free delivery in 3-5 days
Before
StoreProductsAboutContact
Premium Wireless Headphones
Over-ear - Noise Cancelling - Award Winner 2025
🔥 Only 3 left at this price
€ 199,00
Add to Cart - Free Shipping
✓ 30-Day Returns ✓ 2-Year Warranty
4.8 ★ from 1,247 reviews
✓ Free express delivery tomorrow
After
Varify AI PBX
EN
U
Make the product page more convincing. More social proof and urgency.
AI
I have made 4 changes: Urgency label, trust badges, ratings and an optimized CTA with shipping notice. ✓ Variant generated - experiment ready
Suggestions
Test CTA color Sticky Add-to-Cart Hero image A/B
Describe your next experiment...
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New: Varify PBX

A/B tests in seconds.
Describe. Generate. Test.

Varify automatically generates test ideas based on your website - or you can describe your experiment in natural language. The AI Assistant creates the variant, writes the code and builds the experiment fully automatically. Without developers, without manual effort.

Prompt Based

Convert landing page to product detail page

A product landing page is promptly transformed into a complete e-commerce PDP with image gallery and buybox.

Convert landing page to product detail page In this experiment, an existing product landing page was transformed into a classic e-commerce product detail page. Using a prompt and additional product information, the AI Assistant generated a complete image gallery and buybox - without any manual code.
Prompt Based

Hero Section: New CTA & dynamic logo carousel

An additional secondary CTA was added and the static logo carousel was replaced by a dynamically rotating version.

Hero Section: New CTA & dynamic logo carousel In this experiment, two changes to the hero section of the homepage were tested: An additional secondary CTA was added and the static logo carousel was replaced by a dynamically rotating variant. The Varify AI Assistant generated the code from a short prompt description.
Prompt Based

Customize page layout: From 4 columns to 3 columns

The category page will be changed from a 4-column to a 3-column layout in order to emphasize individual products.

Customize page layout: From 4 columns to 3 columns In this experiment, the category page is converted from a 4-column to a 3-column layout. The aim is to make the page appear calmer, to emphasize the individual products more strongly and to improve the perception of the content.
Prompt Based

Add element in a pricing column

A new element is added to a plan column that makes a contained AI feature visible.

Add element in a pricing column In this experiment, a new element is added to a plan column on the pricing page to make an AI feature visible. The Varify AI Assistant creates the element based on a short description and inserts it directly into the page.
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How Prompt Based Experiments work

Hero Section: New CTA & dynamic logo carousel

In this experiment, two changes to the hero section of the homepage were tested: An additional secondary CTA was added and the static logo carousel was replaced by a dynamically rotating variant.

Customize page layout: From 4 columns to 3 columns

In this experiment, the category page is converted from a 4-column to a 3-column layout. The aim is to make the page appear calmer, to emphasize the individual products more strongly and to improve the perception of the content.

Add element in a pricing column

In this experiment, a new element is added to a plan column on the pricing page to make an AI feature visible. The Varify AI Assistant creates the element based on a short description and inserts it directly into the page.

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