Psychological triggers

The card set from Varify®

Secure card set now

How you benefit by using psychological triggers

Perception

Psychological triggers
activate unconscious
Behaviors. With
they can be
Perception of
Influence people.

The power of the unconscious

95 % of all decisions are made unconsciously
met - that should
in the design of a
Website to use
be made.

Usable everywhere

Psychological triggers can be used in all channels, every step of a customer journey and for every target group.

What you can expect

80 Proven Psychological Triggers
Concrete application examples for each card
Individual hand drawn Illustrations
On the back of each card there is a QR code that will take you to more examples and Background info of a trigger leads
For each set of cards you will receive a high quality felted Sleeve incl. magnetic closure

Your hand-sewn protective cover

What awaits you - Sneak Preview

The set is divided into six different categories. Each category contains psychological triggers that work differently and that you can use for different goals.
Take a closer look at one example of each category below!

Increase motivation

Illusion of Control

Integrate detailed selection processes,

to increase user motivation.

Increase value

Endowment effect

Rooms personal items a

a very special place in the company.

Provide security

Hyperbolic Discount

Make sure that incentives

are available immediately.

Awaken automa-tisms

Affect Heuristic

Emotions sell - use them in product descriptions.

Optimize user guidance

Breaking Rules

Use another design for

a single element of a group,

to highlight this.

Increase sympathy

Reciprocity

Be generous and fair to your
customers and they will
show recognition.

Book vs. card set

Table header	Table header	Table header
	Useful information
❌	Simultaneous and joint effort with the entire team
❌	Playful use & active application
❌	Compact to the point
❌	Organization and sorting of content according to own wishes