CRO Consulting
About Varify
Contact
Blog
Webinars Live
Success Stories
Card Set
Varify.io
Features Pricing For agencies
CRO Consulting About Varify Contact Blog Webinars Success Stories Card Set
Try for free
Get a demo
For agencies and freelancers

Modern testing platform that understands agency needs

Only pay for the clients who are actively testing.

Clients2 Create new client
CLIENT BILLING PER MONTH
Client 1 shop-client.deID 482
Active
Mar Apr May Jun Jul Aug Sep Oct
Client 2 travel-client.euID 4325
Paused
Mar Apr May Jun Jul Aug Sep Oct
Charged Not charged Future

2,700+ teams trust Varify

OMR Reviews rating for Varify.io OMR Reviews Top 100 Tools in DACH 2025 Product Hunt #1 Product of the Day OMR Reviews Top Rated A/B Testing Q4/26 G2 REVIEWS4.9 (57)
G2 Best Results Small Business Fall 2026 G2 Momentum Leader Fall 2026 G2 Best Usability Small Business Fall 2026 G2 High Performer Fall 2026 G2 Regional Leader EMEA Small Business Fall 2026

Agencies that built their CRO offer on Varify

LOOP Yellowgrape Smarketer Eskimoz LEAP Spiralyze TRKKN Lyfto GroupM Resolution Digital ConvX ClickThrough Marketing Codal Peaks & Pies Happy Horizon BrillMark TrafficToday Conversion Kings DEPT clickvalue ABXPERT Cogniteer LOOP Yellowgrape Smarketer Eskimoz LEAP Spiralyze TRKKN Lyfto GroupM Resolution Digital ConvX ClickThrough Marketing Codal Peaks & Pies Happy Horizon BrillMark TrafficToday Conversion Kings DEPT clickvalue ABXPERT Cogniteer

Predictable costs and no setup overhead, whatever your clients' traffic does.

Fixed price per domain

No traffic or MTU limits. The price stays the same, even when your client's campaign takes off.

Flexible instead of long-term contracts

Credits instead of rigid terms. Activate a domain exactly when the engagement runs.

Fast and efficient with AI

AI editor for variants, AI audits on your analytics data for test ideas, and full MCP integration into your own agency workflow.

Everything an agency needs for a CRO programme

All of it included, without feature gates.

Results reporting GA4 or Varify Realtime Tracking Built-in mutation observers 20+ targeting rules Reliable on single page apps 20+ integrations Bayesian or frequentist Mutual exclusion Revenue and product filters AI variation builder (PBX) Server-side testing Auto-stop for experiments

You choose licensing and setup

Licensing, tracking and AI all work the way your agency already works.

OPTION A

The client holds the licence

  • ✓Contract, billing and support sit with the client
  • ✓You work in the account with full rights
  • ✓Lifetime commission on your referral
OPTION B

You hold the licence

  • ✓One contract for every client, billed per client
  • ✓Switch clients on and off as projects start and pause
  • ✓Tool and service in one invoice, with your margin

Both options can run side by side, and differently per client. We'll go through your portfolio with you.

Book a free demo call
01 · TRACKING

Your client's GA4 data or Varify Realtime Tracking

Both routes are cookie-less. Varify is hosted in Germany and meets strict privacy and security requirements.

GDPRCookie-lessHosting DE
02 · AI

Every test type, client-side and AI-supported

A/B, multi-variant, redirect, multi-page and server-side tests. Client-side testing is supported by AI research, test ideas and ready-built variants.

A/B & MVTRedirectMulti-pageServer-sideAI-supported
03 · PLANS

What the client saves stays with your service

You pay for what you need, not for everything that exists. Lower tool costs mean more budget for agency work.

Lower tool costsMore budget

Rated by the agencies who use Varify

Loads super fast, i.e., minimal flicker. Predictable pricing - flat fee (instead of paying more for more traffic). Easy to use. And the team keeps investing in making the product better.
Sahil Patel Sahil Patel CEO Spiralyze
The user-friendly interface and powerful analysis tools, combined with the unbeatable price-performance ratio, make Varify.io an indispensable tool for anyone who wants to get started in A/B testing. Collaboration with the entire team couldn't be better.
Fabian Hans Fabian Hans Founder Cogniteer
The collaboration with Varify.io in the area of A/B testing was extremely successful for us as an agency. I am particularly impressed by the rapid implementation of required functions and improvements, which give us the greatest possible flexibility to implement our projects efficiently and data-driven.
Matthias Rohde Matthias Rohde Product Lead CRO Smarketer
The support we receive from the Varify team is nothing short of fantastic. The simplicity and effectiveness has been a game changer for us at Conversion Kings, it has greatly improved our CRO operations and removed all technological barriers for our clients.
Sam Way Sam Way Head of Client Solutions Conversion Kings
Varify is for those who are familiar with A/B testing but don't want to be limited by a certain amount of traffic. Unlimited testing helps us and our clients grow and learn faster than ever before. Setting up the tool is done in minutes, what are you waiting for?
Danny Loeffen Danny Loeffen CRO Lead Bluebird Day
The seamless integration of the platform with tools such as GA4 and BigQuery has simplified our workflow enormously. The ability to maintain long-term control of our data through raw data exports to BigQuery is a big plus for our data-driven customers.
Viacheslav Matyushin Viacheslav Matyushin CRO Team Leader InsightWhale

Let's talk about your setup

Book a 15 minute demo call. We look at your portfolio together and propose the setup that fits - no pitch, no contract.

  • ✓Licence model matched to your portfolio
  • ✓Onboarding and CRO sparring included
  • ✓Answer within one working day
Frederick Mieke
Frederick Mieke Agency partnerships frederick@varify.io

Frequently asked questions

We do not run our own A/B testing tracking. Experiments are evaluated inside your analytics, which removes the biggest cost driver of every other platform. It is an architecture decision, not less functionality.

You get a personal account manager, onboarding for every new domain and CRO sparring from people who run tests themselves. Certified partners are also listed in our Hire an Expert network.

We used to be an agency ourselves, so we build the tool we always wanted - with support that is responsive and actually helps when it matters. We believe in deep relationships with our agency partners - not only in sales, but in supporting you at every step of your process. Request a partnership and we will set it up with you.

Yes. A client can hold a single-domain account and invite you as a user, and you still earn a lifetime commission on the referral. Both models can run side by side.

Still a question open? Get in touch with us