The easy way to Shopify Checkout to optimize
Shopify offers very few options for optimizing the checkout process. With Varify, you can build and test components there that drive conversions.
- Shopify Plus required
- No Code
- GDPR-compliant
Standalone Shopify app. Limited-time early bird offer: 119 $ instead of 199 $ per month—that's a 40 % discount.
- USP Banners and Trust Badges Directly at Checkout
- Testimonials in the Final Step of the Purchase Decision
- Experiments that show which elements drive conversions
- Custom app, runs entirely within Shopify
Your most ready-to-buy customers jump in the Checkout ab
Most people who reach the checkout never complete their purchase. That's revenue you usually can't test or fix.
- Sessions in the Store
- Product Views
- Checkout Complete
- Purchase Complete
Install each component, without code
Reviews, USPs, free shipping thresholds, testimonials, and more. Select, place, publish. No developers needed.
Custom
Describe the component you need, and the AI assistant will build it for you.
Image
Upload your own image during checkout.
Single USP
Highlight a key selling point.
USP list
Show multiple benefits using icons.
Testimonials
Display customer reviews at checkout.
Free Shipping Bar
Progress bar showing how close you are to the free shipping threshold.
Testimonial Slider
Testimonials displayed individually in a slider that you can swipe through.
USP Grid
2 to 6 selling points as icons with short labels in a grid.
Do you need something of your own?
AI is building it
Can't find a component that fits? Just describe it—the AI will build the checkout component and refine it in the chat.
- Describe the component in plain language
- Customize Text, Icons, and Layout in Chat
- View the preview before it goes live
Prove what really works
Split the traffic, measure uplift and revenue, then roll out the winning option.
- Uplift (B vs. A)
- Confidence
- Visitors
- Orders
- Conversion Rate
- Revenue
- Revenue per Visitor
- Ø Shopping Cart Total
Built by A/B Testing Experts
A European company
A team in the EU, data protection from the start.
A standalone product
The app works only in Shopify. Our A/B testing platform for the rest of your website is a separate product and isn't required for this app.
Years of experience
In-depth, practical experience with experiments.
Data Protection in the EU. GDPR compliance out of the box.
GDPR-compliant
Compliant by design—no hassle with cookie banners.
Cookie-Free Tracking
We measure results without cookies.
Data in Europe
Built in accordance with European data protection standards.
Early Bird Price, For a limited time only
40 % at a price below the regular price, guaranteed for 2 years.
Shopify Plus required
Shopify Plus required
- Price Guaranteed for 2 Years
- 14 days free
- Compatible with Shopify Plus
- AI Components
- Component Templates
- A/B Checkout Testing
The price applies only to this app; a subscription to the Varify A/B Testing Platform is not included and is not required. All amounts are billed in USD, with recurring payments every 30 days.
Questions, answered
Do I need Shopify Plus?
Yes, and here’s the real reason: Shopify only opens the checkout for app components in Shopify Plus. On all other Shopify plans, the checkout remains closed; apps cannot place USPs, testimonials, or a free shipping bar there. That’s why the app runs exclusively in Shopify Plus stores. It works with the checkout and the Shopify Admin—you don’t need to install anything in the theme.
Do I need the Varify A/B Testing Platform?
No. This is a standalone Shopify app. You install it through the Shopify App Store, work entirely within Shopify, and don't need a Varify account or a subscription to the Varify A/B Testing Platform. Both products work independently of each other, so you can use just this app.
Do I need a developer?
No. You select a component, add it to your cart, and publish. If nothing fits, you describe what you need, and the AI assistant builds the component.
What components can I install?
Image, Single USP, USP list, USP Grid, Testimonials, Testimonial Slider, and a Free Shipping Bar, plus custom components built by the AI.
How does an A/B test work?
You split the traffic between the original checkout and your variant. The report shows visitors, orders, conversion rate, revenue, revenue per visitor, and average cart value for each variant, along with uplift and confidence. Here’s how to roll out the winning variant.
Does the app use cookies?
No. The tracking is cookie-free, GDPR-compliant by design, and built in accordance with European data protection standards.
How much does it cost?
The early bird price is available for a limited time: 119 $ per month or 1,190 $ per year, both 40 % below the regular price of 199 $ per month or 1,990 $ per year. The annual rate is an additional 17 % lower than the monthly rate. Anyone who signs up during the Early Bird period will keep this price for 2 years; after that, the regular price will apply. Each plan starts with a 14-day free trial, and billing is in USD. The app requires Shopify Plus.
Give your checkout page the same attention as your product pages
Build components, test them against your current checkout, and keep what drives revenue.
No code required. GDPR-compliant. For Shopify Plus stores only. Standalone app; no Varify account required.
Your next experiment.
Just describe it.
See how Varify AI transforms your CRO process in a 30-minute demo call - live on your own site.
No credit card - No risk - GDPR-compliant - Server in Frankfurt