GA4 evaluation in Varify.io

Experimente auswerten in Varify.io Inhaltsverzeichnis Kurz & Knapp Du kannst nun deine Google Analytics 4 Properties direkt mit Varify verknüpfen. Dadurch kannst du deine Experimente mit einem Klick direkt in Varify.io auswerten und eine Gewinnervariante bestimmen. Step-by-Step TutorialGA4 Auswertung im Tool einrichten Tour starten Anpassungen im Google Tag Manager – nur bei GTM Integration notwendig […]

GA4 evaluation in Varify.io

(BETA) GA4 evaluation in Varify.io Table of contents Short & sweet You can now link your Google Analytics properties directly to Varify. This allows you to evaluate your experiments directly in Varify.io with one click and determine a winning variant. Step-by-Step TutorialGA4 Set up evaluation in the tool Start tour Activation of the feature in varify.io Request activation from support Please contact [...]

User-defined click events

Creation and evaluation of user-defined events Table of contents Short & sweet Varify.io® does not collect any data itself. Nevertheless, you have the option of tracking elements that occur exclusively in the variants of your A/B tests using your own web analytics system. Here we present the procedure with Google Analytics 4. Click tracking on an element in a variant To track clicks [...]

Integrations

Integrations Table of contents Short & sweet We have put together code snippets for common tools that you can use to easily integrate your experiments with the corresponding tool. Tool integrations MS Clarity Send experiments with Google Tag Manager to MS Clarity If you use the Google Tag Manager on your site, we recommend that you send the experiment information via a [...]...

Move elements

Move elements Table of contents Short & sweet With the "Move elements" function, you can easily move an element on your website. Click on the element and move it using the corresponding arrow icons that appear above the element. How to use the function Click on an element in the Varify.io Editor that you want to move. The selected [...]

Breadcrumb Selector

Breadcrumb Selector Table of contents Short & sweet With the help of the breadcrumb selector, you can select elements on your page in the editor that you may not be able to reach directly with the mouse. When you click on an element, the breadcrumb shows you all the parent elements, which you can then select there. How to use the function [...]

Piwik Pro Integration

Piwik Pro integration Table of contents Short & sweet With the help of the Piwik Tag Manager, you can easily connect Varify.io with etracker to analyze your experiments. To do this, create the necessary variables, events and a tag to connect Varify.io with Piwik Pro. You can then segment according to your variants in Piwik Pro. Define Analytics Connection Before [...]

etracker integration

etracker integration Table of contents Short & sweet With the help of the Google Tag Manager, you can easily connect Varify.io with etracker to analyze your experiments. To do this, create the necessary variables, events and a custom HTML tag to connect Varify.io with etracker. Define Analytics Connection Before you start in your Google Tag Manager, you should first go to the dashboard [...]

Change variation assignment manually

Change variant assignment manually Table of contents Short & sweet You can change your assignment to a test variant manually via the session or local storage to display the original or a different variant. Why change the variant assignment? As soon as an experiment is active, you are automatically assigned to a variant, just like any other visitor. But don't worry, [...]

Anti-flicker script

Anti-flicker script Table of contents In a nutshell The anti-flicker script can be used to prevent the typical phenomenon of flickering during A/B testing. This script can optionally be integrated before the Varify.io® code snippet. What is flickering? In the variant of an A/B or redirect test, the website is first loaded without any changes. The variant then changes the website. When the variant is played out [...]