Marcel Herold
Conversion Manager
Boosting Conversions for Ecommerce Brands
About Marcel
Marcel is a Conversion Manager at Varify.io, where he helps ecommerce brands turn more of their existing traffic into revenue. His focus is conversion rate optimization and structured A/B testing — finding what actually moves the numbers instead of relying on guesswork.
He studied E-Commerce (B.Sc. at THWS, M.Sc. at Ernst-Abbe-Hochschule Jena) and works hands-on with teams on experimentation and CRO consulting.
Areas of Expertise
CRO
A/B-Testing
Consulting
Career & Achievements
- B.Sc. E-Commerce, THWS
- M. Sc. E-Commerce Ernst-Abbe-Hochschule Jena
- Conversion Manager @ Varify.io