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    • Piwik Pro Integration

    Table of contents

    In short

    With the help of the Piwik Tag Manager, you can easily connect Varify.io with Piwik Pro to analyze your experiments. To do this, create the necessary variables, events and a tag to connect Varify.io with Piwik Pro. You can then segment according to your variants in Piwik Pro.

    Set analytics connection

    Before you start in your Piwik Pro account, you should first define the appropriate settings for your integration in the dashboard under A/B Testing Options -> "Go to Tracking Setup".

    Select "Google Tag Manager" under "Analytics Connection" and confirm with "Update".

    Yes, Google Tag Manager is the correct choice here.

    Custom Dimension created

    To do this, go to Piwik Pro Analytics and create a new custom dimension here. The custom dimension should look like this:
    • Type of custom dimension: Event dimension
    • Name of the dimension: "Varify_abTest_event_scope“

    Adjustments in the Piwik Pro Tag Manager

    After you have created the custom dimension, you can now continue in the Piwik Tag Manager. Here you need to create a tag that sends the experiment information from the DataLayer to Piwik Pro Analytics. The following three steps are necessary.

    1. create a data layer variable

    This variable is required to provide the tag with information from the A/B test.
    • Names of the variables: e.g. "VA - Testshort" (or choose your own name)
    • Name of the data layer variable: "varify_abTestShort" (obligatory)

    2. Create a trigger

    The trigger listens to a DataLayer event and is the decisive event that triggers the transmission of the data to the analytics system.
    • Name of the trigger: e.g. "Varify.io® - Event" (or choose your own name)
    • Trigger type: "DataLayer Event" (mandatory)
    • Event name: "varify" (obligatory)

    3. create a tag

    Tags are code snippets that send values stored in the variables to your analytics tool. You must make the following tag configuration:
    • Tag name: e.g. "Varify.io® - GA4 Tracking Linker" (or choose your own name)
    • Configuration tag: Custom Dimension Tag
    • Select the previously created custom dimension -> Varify_abTest_event_scope
    • Select the created variable as the dimension value: {{VA - Testshort}}
    • Trigger: Previously created "Varify.io® event"

    Check your tracking integration

    To ensure that everything is connected correctly, we recommend that you start an A/A test. This will allow you to ensure that everything is working correctly before you start testing.

    You can find out exactly how an A/A test works here: Start an A/A test and check the tracking

  • First steps

    Tracking & Evaluation

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