econda integration
econda integration Table of contents In a nutshell You can easily link econda Analytics with Varify.io to analyze your A/B test results directly in econda. There are three ways to do this: Direct integration - Varify sends the experiment data directly to econda via emos3.send(). No tag manager required. Google Tag Manager - The tracking events are sent via the GTM to [...]
Role & Permission Management
Roles and permission management Table of contents Short & sweet Define which users are allowed to perform certain actions in your account and assign them corresponding roles. You can also create your own roles via Permission Management if required. System roles You can use system roles to define which users are allowed to perform which actions in Varify. [...]
Security functions - overview of all features
Overview of security measures in Varify Table of Contents In a nutshell Varify.io offers a range of security features that can be configured directly in the Varify account. This article provides an overview of all the features available to protect your account and your experiments. Multi-factor authentication (MFA) Protect your login with a second factor. In addition to the password, each time you log in, a [...]
Protection against session takeover
Protection against session hijacking through re-authentication Table of contents In a nutshell If an active session is compromised - for example through cookie hijacking - re-authentication for critical actions prevents an attacker from making far-reaching changes. You can freely define the actions for which re-authentication should be required, for example Starting and pausing experiments Changes [...]
Server-side A/B testing
Server-side A/B testing Table of contents In a nutshell The server-side delivery API is aimed at in-house development teams who want to fully integrate A/B testing into their own infrastructure. Variants are assigned on the server side before the page is rendered and delivered - without any client-side JavaScript. This eliminates flickering, gives the development team full control over the implementation and makes testing in [...]
Why Varify does not have ISO 27001 certification - and why this is not a problem
Why Varify doesn't have ISO 27001 certification - and why it's not a problem Table of Contents Purpose of the article This document provides the Varify team with a clear, fact-based line of reasoning when customers or prospects ask why Varify does not have ISO 27001 (or equivalent) certification. It explains the architectural reasons why such certification would be disproportionate, [...]
Prompt Based Experiments (PBX)
Prompt Based Experiments (PBX) In a nutshell With the help of Prompt Based Experiments (PBX), experiments can be created directly in the visual editor with the help of AI. Simply describe to the AI what you want to test and the AI creates the changes directly. For developers: The AI delivers javaScript code that can be customized directly. [...]
CRO AI Audit
AI CRO Audit In a nutshell With the AI CRO Audit, you can have individual websites analyzed to assess your current optimization status. You also receive 10 specific test ideas that you can implement and check directly. How to use the function In the Varify dashboard, you will find the AI CRO Audit section under „Quick Links“. There you can [...]
Varify n8n Community Node
Experiment API Table of Contents Quick Overview With the Experiment API, you can create, pause, and archive experiments and variants via API, as well as define traffic allocation, page targeting, and audience targeting. You can also retrieve the raw data from your experiments and configure all of your experiment settings. How to use the Experiment API Under Team Settings in the menu item [...]
VWO alternative without traffic limits
The VWO Starter Plan was discontinued at the end of 2025. Since then, VWO no longer offers a free plan. VWO alternative without traffic limits Why our customers choose Varify: Transparent, predictable pricing with unlimited traffic. Quick to implement. Without complex enterprise structures. Book a demo Try for free VWO vs Varify 12-month price comparison We compared the VWO and Varify Growth plans [...].