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Shopify Custom Pixel Integration via Google Tag Manager

GA4 integration via Shopify Custom Pixel IMPORTANT NOTE: These instructions should only be followed if you have integrated the Google Tag Manager via the Shopify Custom Pixel. Table of contents Short & sweet In this guide, you will learn how to submit Varify events to Google Analytics 4 via the Shopify Custom Pixel integration. You will learn how to [...]

Create multi-page experiment

Creating a multi-page experiment Table of contents In a nutshell If you want to make simultaneous changes across multiple pages within an experiment, you need a multi-page experiment. There are two ways to create such an experiment in Varify.io: The simple method: create several separate experiments and link them together. The advanced method: Use a single experiment and control the variants using [...]

BigQuery and A/B testing: Maximum precision thanks to 100% of exact data

In Google Analytics 4 (GA4), data can fluctuate by 2-3 %. This is due to the sampling used for complex or large data queries. For A/B tests, where precision is crucial, such deviations can be a challenge. BigQuery solves this problem. It allows you to analyze all data without sampling - completely and with 100 [...]

Tracking setup

Tracking with Varify.io Table of contents Short & sweet Under A/B Testing Options, you set up the tracking of your experiments with the Tracking Setup Wizard. Here you specify which web analytics tool is used to analyze your A/B test results. The wizard guides you through the setup and helps you to select the right option. How does tracking work? As soon as a user [...]

GA4 - Cross-Domain Tracking

GA4 - Cross-Domain Tracking Table of Contents In a nutshell Many companies have several websites that they want to track across domains. For example, products are advertised on a separate website, while the checkout takes place on another website. Cross-domain tracking measures user sessions across multiple domains and provides a complete picture of the user journey. Especially for such scenarios it is [...]

Experiment API

Experiment API Table of Contents Quick Overview With the Experiment API, you can create, pause, and archive experiments and variants via API, as well as define traffic allocation, page targeting, and audience targeting. You can also retrieve the raw data from your experiments and configure all of your experiment settings. How to use the Experiment API Under Team Settings in the menu item [...]

CNAME

CNAME Table of Contents Short & sweet When the Varify.io script is integrated, 2 server calls are made directly to the Varify application when it is called. You have the option of defining your own subdomain via a CNAME, which points directly to the Varify application. This means that the server calls do not go directly to the Varify.io platform but directly to the [...]

Multi Factor Authentication (MFA)

Multi Factor Authentication (MFA) Table of Contents In a nutshell Increase the security of your login by activating multi-factor authentication to protect your account even better against unauthorized access. What is multi-factor authentication? Multi-Factor Authentication (MFA) is a security method that requires users to use multiple factors for verification in order to gain access to an account or system.