Page flickering - Flickering effect

Page flickering - Flickering effect If a flickering effect occurs when loading the variants, this is usually because the Varify snippet is loaded too late. Here's how you can prevent this: Integrate the Varify snippet directly in the area of your website. (Snippet integration) Alternatively, you can use an anti-flicker script. Note, however, that this may have a negative impact on Core Web Vitals and SEO.

Shopify Tracking

Shopify Tracking Table of Contents In a nutshell Connect Shopify directly with Varify and analyze your experiments directly with the conversion and revenue data from Shopify. The integration only works together with the use of GA4, as the number of visitors is imported from GA4. How to use Shopify tracking data Step 1: Activate the Shopify data import [...]

Integrations

Integrations Table of contents Short & sweet Link Varify with additional tools to gain deeper insights from your A/B tests. For example, use heatmaps, clickmaps or screen recordings to better understand the behavior of your visitors in the test version compared to the original version. To use an integration, go to "Integrations" in the tracking setup and activate the [...]

Shopify - Setting up a price test

Shopify - Test prices with Varify.io Table of contents In a nutshell To find out at which price your products achieve the best contribution margin, you can carry out price tests. To do this, an additional variant filter is added for the corresponding product to be tested. You use this filter to set the alternative price. The experiment is invisible to the user, as the [...]

Consent - Tracking via Consent

Send data to your web analytics tool only after user consent Table of contents Short & sweet Regardless of how you send your data to your web analytics tool, the experiment execution and variant assignment is done separately. This has the advantage that you can, for example, integrate the Varify snippet without user consent, whereby experiments are played out directly [...].

Shopify Custom Pixel Integration via Google Tag Manager

GA4 Integration via Shopify Custom Pixel IMPORTANT NOTE: These instructions should only be followed if you have integrated the Google Tag Manager or Google Analytics 4 directly via the Shopify Custom Pixel. Table of contents Short & sweet In this guide, you will learn how to integrate Varify events with Google Analytics 4 via the Shopify Custom Pixel integration [...].

Create multi-page experiment

Creating a multi-page experiment Table of contents In a nutshell If you want to make simultaneous changes across multiple pages within an experiment, you need a multi-page experiment. There are two ways to create such an experiment in Varify.io: The simple method: create several separate experiments and link them together. The advanced method: Use a single experiment and control the variants using [...]

BigQuery and A/B testing: Maximum precision thanks to 100% of exact data

In Google Analytics 4 (GA4), data can fluctuate by 2-3 %. This is due to the sampling used for complex or large data queries. For A/B tests, where precision is crucial, such deviations can be a challenge. BigQuery solves this problem. It allows you to analyze all data without sampling - completely and with 100 [...]

Tracking setup

Tracking with Varify.io Table of contents Short & sweet Under A/B Testing Options, you set up the tracking of your experiments with the Tracking Setup Wizard. Here you specify which web analytics tool is used to analyze your A/B test results. The wizard guides you through the setup and helps you to select the right option. How does tracking work? As soon as a user [...]

GA4 - Cross-Domain Tracking

GA4 - Cross-Domain Tracking Table of Contents In a nutshell Many companies have several websites that they want to track across domains. For example, products are advertised on a separate website, while the checkout takes place on another website. Cross-domain tracking measures user sessions across multiple domains and provides a complete picture of the user journey. Especially for such scenarios it is [...]