Thinking Traps Decoded: How Cognitive Biases Shape Our Lives and Online Marketing
Your everyday life is full of decisions. From choosing your clothes in the morning to planning your long-term career goals: You are constantly challenged to make decisions...
Stand out: the need for a unique selling proposition
In an increasingly globalized and digitalized world, competition on the market has increased significantly. Today, companies are not only competing locally, but globally...
Personas: A deep dive into the world of customer segmentation
In the increasingly complex jungle of digital marketing, you have a powerful tool at your side: the persona. It lights the way for you, navigates you through the jungle and helps...
The psychological trigger "scarcity" and its role in conversion optimization
Scarcity is a powerful tool in the arsenal of modern marketing. This tried and tested strategy, based on our natural...
The Diderot effect: How possessions and identity influence our consumer behavior
The Diderot effect describes the phenomenon that the acquisition of a new possession can influence our entire consumer behavior. In this article, we will take a closer look at the Diderot effect...
Dunning-Kruger effect: when ignorance leads to overconfidence
Have you ever met someone who seems to be overconfident even though they are obviously incompetent in a certain area? Or have you...
Up-selling: Your guide to effective sales strategy
In today's highly competitive marketplace, it is imperative that you as a business or retailer implement effective strategies to maximize your profits...
Heatmaps: The key to effective user interaction analysis
Heatmaps are a powerful tool for marketers and web designers alike. They provide a visual representation of data that shows your behavior and interactions on a website.
Optimize playfully: How split testing can boost your website performance
In the dynamic world of digital marketing, continuous optimization is a must. One way to achieve this is to carry out split tests...
The quiet nudge: How nudging influences our behavior
Nudging has established itself as an effective tool for subtly and ethically influencing behavior. Originally from behavioral economics...