econda integration

econda integration Table of contents In a nutshell You can easily link econda Analytics with Varify.io to analyze your A/B test results directly in econda. There are three ways to do this: Direct integration - Varify sends the experiment data directly to econda via emos3.send(). No tag manager required. Google Tag Manager - The tracking events are sent via the GTM to [...]

PostHog evaluations

PostHog Tracking Table of Contents In a nutshell Connect your PostHog web analytics account with Varify and analyze your experiments directly with the event and click metrics from PostHog. The events appear in the Varify report about 3-4 minutes after they are triggered on your website. How to use PostHog tracking data Step 1: Activate the PostHog integration The [...]

Advanced Setup

Advanced Setup Table of contents Short & sweet In Advanced Setup, you can make additional (optional) settings for your tracking setup. The most important option here is the setting for the variant assignment for your experiments. User Group Identification - Variant Assignment Specify whether the variant assignment of your test participants is made anew for each new session or whether it is permanent, across sessions [...].

Automatic GA4 tracking integration

Automatic GA4 tracking integration With automatic GA4 tracking integration, a new GTM container is created which sends the Varify experiment events to GA4. Table of contents Short & sweet In the Tracking Setup Wizard, you have the option of having the tracking setup performed automatically. The setup can be carried out completely automatically, but requires manual action if [...]

Shopify Tracking

Shopify Tracking Table of Contents In a nutshell Connect Shopify directly with Varify and analyze your experiments directly with the conversion and revenue data from Shopify. The integration only works together with the use of GA4, as the number of visitors is imported from GA4. How to use Shopify tracking data Step 1: Activate the Shopify data import [...]

Shopify Custom Pixel Integration via Google Tag Manager

GA4 Integration via Shopify Custom Pixel IMPORTANT NOTE: These instructions should only be followed if you have integrated the Google Tag Manager or Google Analytics 4 directly via the Shopify Custom Pixel. Table of contents Short & sweet In this guide, you will learn how to integrate Varify events with Google Analytics 4 via the Shopify Custom Pixel integration [...].

Tracking setup

Tracking with Varify.io Table of contents Short & sweet Under A/B Testing Options, you set up the tracking of your experiments with the Tracking Setup Wizard. Here you specify which web analytics tool is used to analyze your A/B test results. The wizard guides you through the setup and helps you to select the right option. How does tracking work? As soon as a user [...]

Piwik Pro Integration

Piwik Pro Integration (BETA) Table of Contents Short & sweet With the help of the Piwik Tag Manager you can easily connect Varify.io with Piwik Pro to analyze your experiments. To do this, create the necessary variables, events and a tag to connect Varify.io with Piwik Pro. You can then segment according to your variants in Piwik Pro. Tracking setup [...]

etracker integration

etracker integration Table of contents Short & sweet You can easily link etracker with Varify in two ways. Choose the „Direct integration“ if you want to send etracker events directly. Alternatively, you can also use a tag manager. In this case, the tracking events are sent to etracker via the Tag Manager. Sending Varify events with or without user [...]

Matomo - Integration via Matomo Tag Manager

Matomo - Integration via Matomo Tag Manager In a nutshell In this guide, we will show you how to set up the Matomo Tag Manager so that Matomo can collect and analyze the data from Varify.io. To do this, you need to integrate the Matomo Tag Manager into your website. Important: Matomo can currently only analyze the [...]