34%
Conversions
About AlpacaCamping
34%
Conversions
About AlpacaCamping
AlpacaCamping is a German-based online platform that connects travelers with unique, privately owned RV and camping pitches across Europe. By offering flexible booking options, real-time availability, and carefully curated locations, AlpacaCamping provides an alternative to traditional campgrounds.
The company has grown into one of the leading marketplaces for individual campsite experiences, catering especially to campervan owners seeking authentic and personalized stays in nature.
Initial situation
The search page represents the highest-traffic area on AlpacaCamping and serves as the main entry point into individual pitch pages.
By default, users first land on a map and need to actively open the list view to see available pitches. The test aimed to simplify the experience by displaying both the map and a preloaded list of relevant pitches matching the user's search query.
Test results
The test reached 97.7% significance (frequentist method) and confirmed the hypothesis: showing pitch previews directly on the search page increased booking intent.
92,537 users were part of the experiment, with 803 unique purchases recorded. The variation outperformed the control in all key metrics related to engagement and conversion. As a result, it was rolled out to 100% of mobile users and later implemented directly into the live code.
Original variation
Variation
AlpacaCamping is a German-based online platform that connects travelers with unique, privately owned RV and camping pitches across Europe. By offering flexible booking options, real-time availability, and carefully curated locations, AlpacaCamping provides an alternative to traditional campgrounds.
The company has grown into one of the leading marketplaces for individual campsite experiences, catering especially to campervan owners seeking authentic and personalized stays in nature.
Initial situation
The search page represents the highest-traffic area on AlpacaCamping and serves as the main entry point into individual pitch pages.
By default, users first land on a map and need to actively open the list view to see available pitches. The test aimed to simplify the experience by displaying both the map and a preloaded list of relevant pitches matching the user's search query.
Test results
The test reached 97.7% significance (frequentist method) and confirmed the hypothesis: showing pitch previews directly on the search page increased booking intent.
92,537 users were part of the experiment, with 803 unique purchases recorded. The variation outperformed the control in all key metrics related to engagement and conversion. As a result, it was rolled out to 100% of mobile users and later implemented directly into the live code.
Original variation
Variation