Varify Use Cases
Search: Ad-related landing pages
Show the matching landing page for each ad
Every search query is different. That's why it's even more important that the appropriately placed ad addresses the search query in the best possible way.
Ads therefore often differ in their tone, user appeal, and value propositions. The user decides to click on the ad based on its wording.
By reflecting the content of the ad on the landing page, it becomes more relevant to the user right away. The user has the feeling that he has landed on the right page.
This reduces instant bounces and increases conversions.
Different user motivations
Status Quo: Cardigans are advertised with three different ads.
Each time the focus is on a different user motivation
a) Stylish and trendy
b) Favorable / best offer
c) Cozy for autumn
Without Varify:
All three ads redirect to the same landing page. The user sees a listing of Cardigans without their motivation being picked up from the ad on the landing page.
With Varify:
Each of the three ads redirects to a landing page specially optimized for it. Thus, the user motivation can be picked up with a suitable lead image and relevant headline, so that the searcher has the feeling to be right here.