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Shopify Custom Pixel Integration via Google Tag Manager

Google Tag Manager integration via Shopify Custom Pixel IMPORTANT NOTE:These instructions should only be followed if you have integrated the Google Tag Manager via the Shopify Custom Pixel. Table of contents Short & sweet In this guide, you will learn how to send the Varify events to Google using the Google Tag Manager via the Shopify Custom Pixel integration [...].

Piwik Pro Integration

Piwik Pro Integration (BETA) Table of Contents Short & sweet With the help of the Piwik Tag Manager you can easily connect Varify.io with Piwik Pro to analyze your experiments. To do this, create the necessary variables, events and a tag to connect Varify.io with Piwik Pro. You can then segment according to your variants in Piwik Pro. Tracking setup [...]

etracker integration

etracker integration Table of contents Short & sweet You can easily link etracker with Varify in two ways. Firstly, there is the "direct integration". Here you can make a tracking setting in Varify to send data directly to etracker. Alternatively, you can also use a tag manager. With this method, you send tracking events via the [...]

Matomo - Integration via Matomo Tag Manager

Matomo - Integration via Matomo Tag Manager In a nutshell In this guide, we will show you how to set up the Matomo Tag Manager so that Matomo can collect and analyze the data from Varify.io. To do this, you need to integrate the Matomo Tag Manager into your website. Important: Matomo can currently only analyze the [...]

Manual Google Tag Manager tracking integration

Manual Google Tag Manager tracking integration ❗️Diese Instructions apply to accounts that have not set up their tracking by 11.02.2025. If your account already has a tracking setup, everything will remain as usual - no changes are necessary. Would you still like to switch to the new tracking setup? You can find out how to do this here: Migration to tracking [...]

Direct integration with Google Analytics 4

Direct integration with Google Analytics 4 IMPORTANT NOTE:The procedure for Google Analytics direct integration has changed slightly. The previous integrations continue to work as usual. However, the new procedure is necessary to use the upcoming GA4 evaluation directly in Varify.io. If you have any questions, please contact our support team. Table of contents Short & sweet Important [...]