Blog for better websites and more conversions
Personalization and landing page optimization with Varify.io®.
- Expert know how from different industries
- Approaches from behavioral psychology
- Practical implementation recommendations
In the increasingly complex jungle of digital marketing, you have a powerful tool at your side: the persona. It lights your way, navigates you through ...READ MORE
The way in which data is collected on the web is changing rapidly. Data protection regulations such as the GDPR and stricter browser rules are making it more difficult to collect precise and complete tracking data ...READ MORE
As a website operator or marketer, you've probably heard of the term "hero shot". But what exactly does it mean and why is it so important?READ MORE
In Google Analytics 4 (GA4), data can fluctuate by 2-3 %. The reason for this is sampling, which is used for complex or extensive data queries. For A/B ...READ MORE
