Powerful A/B testing platform for your agency

One price - unlimited testing. No more worries about rising costs as traffic increases.

Test now 30 days free of charge

No credit card required

Agencies that have improved their CRO offering with Varify.io

Get to know the agency account in just 2 minutes

Comprehensive A/B testing platform

Optimize the entire user journey to provide everything for your customers' growth.

No limitations

Unlimited number of traffic, variants and users

GDPR compliant

We do not store any personal data

Personalization

Easily define target group, pages, page types and device types in the dashboard

Single Source of Truth

Seamless integration of analytics tools and Big Query for evaluation

Benefit from the special partner conditions

Personal Varify® onboarding

We support you with the move to Varify.io and personally ensure an optimal onboarding process.

Mediation by
the Hire an Expert network

Our network of agency partners offers our platform customers the opportunity to find a certified Varify partner as an agency partner.

Partner conditions

Benefit from the best conditions and joint promotions as a certified partner of Varify.io.

Early access to beta features

As a partner, you get early access to new features and can provide feedback on new functions - become part of our mission and grow with us.

You have the choice of how you want to work with us

Your customers pay for a single domain account

You purchase one yourself
Agency Account

Varify.io® Price Overview

Our mission is to offer every company A/B testing at a fair price with full functionality offer. With Varify.io® there are no hidden costs and there are no restrictions compared to other solutions.

Choose between the Single Domain or the Agency Account and opt for a monthly or annual term.

129

99 € per month

Unlimited A/B testing
Unlimited traffic
Unlimited experiments
Unlimited team members
Features
Visual editor
Code editor
Subdomains included
Single Page Application compatible
Campaign Booster
Dynamic content
URL & Audience Targeting
Preview function
Google Analytics 4 Integration
Google Tag Manager Integration
Matomo, Piwik & Snowplow Integration
GDPR & Compliance compliant
Simple step-by-step onboarding
Email & Chat Support

129

99 € per month

Unlimited A/B testing
Unlimited traffic
Unlimited experiments
Unlimited team members
Features
Visual editor
Code editor
Subdomains included
Single Page Application compatible
Campaign Booster
Dynamic content
URL & Audience Targeting
Preview function
Google Analytics 4 Integration
Google Tag Manager Integration
Matomo, Piwik & Snowplow Integration
GDPR & Compliance compliant
Simple step-by-step onboarding
Email & Chat Support
Exclusives
Detailed onboarding call
Phone & Slack Support
Account & Success Manager
Dashboard for client management
Partner certification possible
Support for account relocation
Discounts from 6 domains

tooltip traffic

Test with as many users as you like. The price always remains the same.

The number of experiments running simultaneously is unlimited. You can run as many personalizations and 100% targetings in parallel as you like.

Invite an unlimited number of team members and work together with them in your account.

Use the visual editor to create your A/B test variants without any programming knowledge. The editor works with all websites and store systems.

Use CSS and JavaScript to create your website variants. We support you with helpful code snippets.

Varify.io is compatible and supports all single page applications such as React, Vue and Angular.

Campaign boosters are conversion templates that are available to you free of charge. For example, use exit intent layers, USP bars, notification elements and more to optimize your website.

Use page targeting to define where you want to carry out your experiments and audience targeting to define who should take part in your experiments.

Get a preview of your variants at the touch of a button. You can also share this preview link directly with your colleagues.

Use the GA4 integration and analyze your experiments directly in the web analytics tool.

You can read out the data from your Varify experiments directly with the GTM and process it anywhere - even in your own data warehouse.

You can analyze your results in any web analytics tool of your choice. We will be happy to support you.

Varify.io does not track any data itself and does not store any cookies.

Step-by-step tutorials are available to you. These will guide you through the platform and show you how you can use Varify.io to carry out your optimizations.

We won't leave you alone with your questions and our experts are always available to help you free of charge, subject to availability.

Show dynamic content by displaying passed URL parameters at predefined locations on your website.

Define where you want to carry out your experiments and to whom you want to play them.

If you have any technical questions, please contact us directly via Slack or by phone/webmeeting.

Would you like to switch from another A/B testing platform to Varify.io? We'll be happy to help you with the move.

We have an attractive partner program from which your agency can benefit. Feel free to contact us.

In the Agency Account, you can manage all your domains and customers in one interface.

At Varify.io, you will be assigned a contact person who will be happy to guide you through the platform and answer any questions you may have.

We support you with the setup and don't leave you alone with your questions.

In our view, subdomains belong to a domain and are therefore not charged separately.

We grant special discounts for 6 or more domains.

Without risk

Start your 30-day trial

Test Varify.io® without obligation and free of charge. You don't have to enter any credit card details and active termination is also not necessary.

For agencies & freelancers

Get in touch with us

Are you an agency and want maximum flexibility for you and your clients? Then contact us directly Contact with us.

A/B testing and personalization without frills

With Varify.io, agencies can offer A/B tests cheaply and easily. This leaves more budget that can be invested in agency services such as consulting and development.

What our customers say:

Varify is by far the best Google Optimize alternative for me. At cnvrt.co we work with 8 & 9 figure ecommerce businesses and they are the only tool we consider. It just works, if you ever need anything the team is there immediately and ready to help, and price wise they are unrivaled anyway.

Jovan SladojevicFounder & CEO of Cnvrt

The user-friendly interface and powerful analysis tools, combined with the unbeatable price-performance ratio, make Varify.io an indispensable tool for anyone who wants to get started in A/B testing. Collaboration with the entire team couldn't be better.

Fabian HansFounder at Cogniteer

The collaboration with Varify.io in the area of A/B testing was extremely successful for us as an agency. I am particularly impressed by the rapid implementation of required functions and improvements, which give us the greatest possible flexibility to implement our projects efficiently and data-driven. The continuous development of the tool has made our work much easier and contributed significantly to the success of our numerous tests. I look forward to continuing our collaboration!

Matthias RohdeProduct Lead CRO at Smarketer

The support we receive from the Varify team is nothing short of fantastic. When Google Optimize was discontinued, there was a huge need for affordable alternatives, and Varify.io has seamlessly filled that gap. The simplicity and effectiveness has been a game changer for us at Conversion Kings, it has greatly improved our CRO operations and removed all technological barriers for our clients.

Sam WayHead of Client Solutions at Conversion Kings

Varify is for those who are familiar with A/B testing but don't want to be limited by a certain amount of traffic. Unlimited testing helps us and our clients grow and learn faster than ever before. Setting up the tool is done in minutes, what are you waiting for?

Danny LoeffenCRO Lead at Bluebirdday Agency

The seamless integration of the platform with tools such as GA4 and other Big Query has simplified our workflow enormously. The ability to maintain long-term control of our data through raw data exports to BigQuery is a big plus for our data-driven customers. Personally, I find working with Varify a refreshing innovation in the field of A/B testing tools. The user-friendly interface, coupled with powerful features, has made running tests a breeze. It's rare to find a tool that combines simplicity and functionality so well, but Varify has managed to do just that.

Viacheslav MatyushinCRO Team Leader at Insight Wale

Onboarding: A specialized consultant will support you with the setup and the first steps.
Scalability: Grow together with your customers and Varify.io - you have full cost control with maximum scaling
Personal Account Manager: We won't leave you on your own and will support you with your questions and challenges

We support you along the way with Varify.io

A seamless start with Varify: Comprehensive support and personal 1:1 discussions.

Frederick Mieke

Agency Account Executive & Partnerships

Make an appointment now

Talk to our experts about how you can use the Varify.io® platform to increase the conversion rates of your customers' websites.

Arrange a meeting

Frequently asked questions

Why is Varify.io® proportionally so much cheaper than other providers?

At Varify.io®, our goal is to offer all companies the opportunity to digitally optimize their website - regardless of their starting position. We focus on cost-effective and unlimited testing without compromising on the variety of functions.

Unlike other providers, we do not pay per user ourselves and use existing tracking systems. This allows us to pass on the more favorable conditions directly to our customers.

This approach is in line with our 'single source of truth' principle. This is why we do not have our own goal tracking, but instead focus on the seamless integration of analytics tools to evaluate A/B tests.

How does Varify.io® help agencies optimize conversions for their clients?

Varify.io® offers agencies first-class expert support from a personal account manager with hands-on expertise. Our support team is available in multiple languages, including English, German, Portuguese, Spanish, French, Italian and Turkish. This gives you as an agency the best possible support to provide your clients with excellent service at all times.

Are there any hidden costs or additional fees when using Varify.io®?

There are no hidden costs or additional fees with Varify.io®. The price of €99 per month and per domain includes all functions, including unlimited experiments and traffic. This ensures full cost transparency and predictability.

Powerful A/B testing platform for your agency

Agencies that have improved their CRO offering with Varify.io