Google Analytics 4 Connection to Varify.io is frequently disconnected
Table of contents
How to recognize the error
It can happen that the connection between GA4 and Varify.io is interrupted, which is indicated by a corresponding error message. Such an interruption can have various causes, for example if the authorizations for the GA4 role of the connected account change.
Note: If an experiment is started without an existing GA4 connection, no audiences are created for the experiment. Accordingly, the experiment will not receive a results link.
How to fix the error
The Google account can be reconnected at any time without any loss of data in the existing audiences.
If the account is disconnected regularly, for example every 24 hours, this could be due to a re-authentication setting in Google Cloud Session Control.
In this case, the frequency of re-authentication can either be extended or completely deactivated.
